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Bajaj Vs Pulsar: which name does consumer really relate to in Bajaj pulsar?

Created by : Malika , Business Analyst, Essar Group Of Companies  | 01 25 2011 08:48:39 +0000
Industry : AutomobileFunctional Area : Business Models(Strategy & Execution)
Keywords : bajaj bajaj pulsar pulsar bajaj auto pulsar bikes bajaj company rajiv bajaj
Activity:  622 views;  last activity : 02 21 2011 14:30:42 +0000

http://pulsarworld.com/images/bajaj-pulsar-mtv-stunt-mania-2.JPG

On the face of it, Bajaj Auto’s decision to drop the family name from its products, showrooms and service centres is based on the hope it will present opportunities for a new marketing direction and a new customer perception.  Is Bajaj doing the right thing by dropping their name from Auto products....Bajaj vs Pulsar....which name does consumer relate to in Bajaj pulsar.....whether it is Bajaj or Pulsar??

  
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Bajaj Vs Pulsar
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Pulsar... Definitely Male. Though Pulsar comes into the mind first, we should never ignore the fact that the prefix Bajaj has and will always create a sense of age-old experience, safety and reliability in the sub-conscious of the buyer. And I don't think it's a good move to drop the Bajaj name from its products. What's wrong in keeping it? Did the prefix Bajaj affect Pulsar sales in any angle?
By Anantha Shayana. D, CTO/CIO, RAYSITI  01 25 2011 23:40:33 +0000
 
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I think people strongly relate to the name Pulsar and then comes Bajaj into picture.... Pulsar has become a cult bike among the youth...and here Pulsar name dominates over Bajaj.  Actually brand Bajaj is too thinly scattered over categories as diverse as two wheelers, electrical appliances, financial services and ayurvedic products, among others. Which, by itself, is fine if there is a strong, unified hand guiding, shaping and refreshing the brand.  Rajiv Bajaj’s decision to rebrand Bajaj is not only understandable but timely.
By Malika , Business Analyst, Essar Group Of Companies  01 25 2011 08:48:39 +0000
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bajaj is all time fav.
By Mrityunjay Pandey, B.Tech/B.E. student, IIMT COLLEGE OF ENGINEERING  | 01 28 2011 17:14:30 +0000
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yes pulsar has created a strong feeling in the mind of all type of consumers about its performance so now it makes a niche market for itself so pulsar name dominates over bajaj
By anjani nandan, DR .K.N.MODI .INSTITUTE.OF ENGG AND TECHNOLOGY  | 01 26 2011 15:32:37 +0000
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ryt pulsar is all time favorite
By Rajni kaushik, Physiotherapist, virk orthopaedic hospital  | 01 26 2011 14:40:56 +0000
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Sorry Malika,

I differ a bit in this. En cashing in the established name, always, gives  an edge over the Brand here with Bajaj. Whatever model be, Guys always identify it,  first with Bajaj then with the Brand. So , associating the name gives better yield than isolating it. Do not you see it, Indian Congress is en cashing the Gandhi's name.
By KALIYAMOORTHY , Oil & Gas Area Coordinator, Undisclosed  | 01 26 2011 11:59:20 +0000
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It is always Hamara Bajaj,the initial impetus came from Bajaj Boxer and Bajaj 100 c.c bikes which give mileage and smileage among millions of Rural users ,and the drive came from Pulsar,just like what Sccorpio in 4 wheeler segment to Mahindra scorpio,which later came too closer to the Brand Bajaj,this transformation has come surprisingly not from Rahul Bajaj,but his illustrious son.Any day Bajaj will be the usp just like what tata logo is for Tatagroup of companies,most credit goes to Ratan Tata to unleash the Brand value among his group companies,and tisco which took over u.k based steel company 4 times bigger in terms of production of steels and over night 4 or 6 th largest producer of steels and amalgamation of coffee and beverages Tata Teley is well known in business fraternity and TCS ,WAY BACK IN MID NINTEES created a record subscription for its public issue for Rs.800/- premium for a 1 Rupee share.
By kasturirangan.r , INSURANCE ADVISOR, Life Insurance Corporation Of India  | 01 25 2011 16:58:39 +0000
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Bajaj is Bajaj
By p chandra, Freelancer, Freelancer  | 01 25 2011 14:03:23 +0000
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I don't agree with Rajiv Bajaj's decision. The most established & trusted Brand name Bajaj gives confidence to it's customers for generations.

Pulsar is a good product and must have it's family name ( bajaj ) with it.
By Ram Swaroop Sharma, Technical Consultant ( Breweries & Distilleries), Own Business  | 01 25 2011 13:48:06 +0000
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The brand name is known all over the world and there is no need of changing the brand name only for the success of pulsar.its good calling it as Bajaj Pulsar
By srinivasan salai elangovan, Project and Sales Engr , Perfect Chloro System  | 01 25 2011 13:32:10 +0000
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pulsar become the..........brand name.... people gorgot the bajaj.thet see only symbol of bajaj......pulsar is the standard of bikes for style , sport n mileae.
By pushpendra singh, Freelancer, IT Services  | 02 21 2011 14:30:42 +0000
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Bajaj is now outdated. now Pulsar is ruling the street.
By Rajashree Das, B.Tech/B.E. student, Bhadrak Institute of Engineering and Technology  | 01 28 2011 15:46:54 +0000
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I do agree with malika,Pulsar has made it easy for bajaj,in term of ruling the streets. The bajaj industry culminated,bcoz of pulsar.
By VISHWA DEEPAK MISHRA, HR-Talent Acquisition Cum Business Development Manager, Leading IT Giant.  | 01 28 2011 12:16:49 +0000
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i think there are two generations todays generation knows it with the name of Pulser and older generation by Bajaj...
By Hemkarn , B.Tech/B.E. student, ssjcoe dombivli  | 01 28 2011 11:04:15 +0000
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One of the basic tenets of branding is to create new brands at regular intervals. When a new product is launched, there is a temptation to give it a name that is already familiar to customers. One of the most glaring examples is GM's use of the brand Chevrolet on everything from hatchbacks to trucks. This leads to a concept called "confused positioning." Customers just don't know what a Chevrolet stands for. Another danger in placing your name on all of your products is the brand becoming generic - as in the case of Xerox, Vaseline, Scotch Tape etc. Great organizations always use new names. Honda used Accord and Toyota used Lexus when entering the luxury car segment. This acts as an insurance too. If the product succeeds (as in the case of Pulsar) you can always prefix it with the company name - Bajaj. If it fails, you can quietly drop it without a negative impact on the company image. Hence, Bajaj's use of the extension Pulsar is marketing practice at its best. Of course the name Bajaj is synonymous with reliability. The extension Pulsar stands out because of its zest and youthfulness.
By B V Krishnamurthy, Chief Academic Advisor and Distinguished Professor, RIMS  | 01 28 2011 06:59:52 +0000
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definitely pulsar. but then we cannot have a complete control over the branding and promotional aspects of the product, for eg a company wants to promote a certain quality of the product but later you find that a different picture has been portrayed by the consumers,
By Santosh A. Jadhav, Sr. Officer Sales  | 01 28 2011 05:14:02 +0000
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The 'Definitely Male' bike always brings in mind the brand Bajaj but not vice-versa, the reason being, there are lot many bikes that Bajaj manufactures that has not been as successful as Pulsar.

Times have changed and the golden period of Hamara Bajaj has paved way for the macho punchline of 'Definitely Male' which I think is a wise move to attract the larger chunk of the Indian population - The male youth. After all you need to attract the masses to increase your bottomline.
By Saibal Ray, Sr. Process Engineer, KPIT Cummins Infosystems  | 01 26 2011 15:19:28 +0000
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Pulsar is all time favorite
By CA Heena Sharma, Chartered Accountant  | 01 25 2011 17:32:43 +0000
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It is true. Pulsar is very popular in youth and this name comes first in mind then Bajaj.
By Aditya R. Upadhyay, Site Incharge (GM), Focus Energy Ltd.  | 01 25 2011 14:57:27 +0000
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One of the good product from bajaj i.e. Pulsor after so long time. So they prefer pulsor
By Sachin Patil, IT Faculty / Corporate Trainer  | 01 25 2011 10:40:16 +0000
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I agree with Ms.Malika that Obviously, pulsar will come first. Bajaj group of company has taken decision to dropped name bajaj from brand.yesterday,it was news in afaqs that bajaj will dropped.But, if u see other brand of bajaj like bajaj armond hair oil, bajaj allianze etc. people are speak whole name and first word bajaj will come. Bajaj brand itself and good image in market.
By Virag Shah, Confidential  | 01 25 2011 09:21:49 +0000
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I think pulsar has made a strong impact in the minds of the people. Bajaj was previously known for scooters, even today people relate Bajaj to the scooters they manufactured whereas Pulsar has created its unique Brand identity and does not need the support of Bajaj in its name. People don't call it Bajaj Pulsar rather they like calling it just "PULSAR"
By Aman Bhardwaj, Marketing Executive, Lemon Technologies Private Limited  | 01 25 2011 09:18:46 +0000
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