Balance in the media

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Topic : Media Censorship

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Indian Media Industry

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	Balance in the media Created by : Arvind Shastry, PR & Media Relations Manager, Ogilvy & Mather \| 10 14 2008 16:26:27 +0000 Industry : Advertising/PR/MR/EventsFunctional Area : Consumer Sales(Sales & Marketing) Keywords : Media Events Balance Activity: 621 views; last activity : 07 06 2010 20:18:09 +0000 Should news broadcasters be required to be balanced and impartial in their reporting of events?

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Yes

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Support "Yes" edit in rich text ... Submit Cancel Saving ... 0 0 Yes. they should definitely be impartial while reporting. The news which is manipulated and reported doesn't make any sense, it then becomes a story not a news. By Himanshu Pathak, Sr/Principal Coresspondent, Coresspondent \| 04 07 2009 10:27:28 +0000 Edit \| Delete Support \| Oppose 0 0 It is a double standard to impose requirements of balance on one form of media and not others. Newspapers, magazines and Internet commentary are all permitted to report news from an ideological perspective provided they do not misrepresent the truth. There is no evidence that this is harmful, and the huge volumes of sales that these media enjoy show that people are supportive of this kind of reporting. By Arvind Shastry, PR & Media Relations Manager, Ogilvy & Mather \| 10 14 2008 16:26:27 +0000 Edit \| Delete Support \| Oppose	Support "No" edit in rich text ... Submit Cancel Saving ... 0 0 If we are treating citizens as rational decision making agents then it would be best to provide them with full information rather than slanted coverage. Research also shows that anything up to a quarter of newspaper readers are unable to identify any bias they may have. By Neelima Pandey, PR & Media Relations Manager, Group M \| 10 14 2008 16:27:33 +0000 Edit \| Delete Support \| Oppose
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