I think if you want your product to sustain for a longer time in the market then it should have better quality, and if we are comparing it with cost then yes we should consider the cost of the quality and the purchasing power of that location, But still i would prefer better quality, Ms Malika and supporters are also raising some of the important points about India, But i think now in India also people are thinking about the quality more preferably than cost, like one time investment can be preferred more than taking low cost product and investing again and again, I think that may be the probable reason for the failure of NANO.
By
Santosh A. Jadhav, Sr. Officer Sales
| 01 31 2011 09:28:21 +0000
It depends on targeted market and product itself ..for ex.if target market is BPL people and if quality is increasing cost then you have to compromise with quality and if qualist is more important like in aerospace industry ,infrastructure then you have to stress on quality.
By
prasad , MBA/PGDM student, vesimsr
| 01 29 2011 10:38:38 +0000
FMCG - Good quality, less cost (because its a volume game - possible if the companies are prudent in controlling wastages, develop better rapport with retail chains and road-side shop keepers) White Goods - Quality with competitive pricing in consonance with the demand and supply Electronic gadgets - obsolescence is rapid - therefore good volume, better pricing and reasonably good quality (not to last for more than 5 years) QUALITY IS THE KEY DIFFERENTIATOR TO SCUTTLE COMPETITION - NOT PRICING!
By
S. Muralidharan, Executive Director, Knowledge Foundation & Campus Around the Corner
| 01 29 2011 05:38:03 +0000
Quality is storng point as compared to less cost. Majority Every people (Urban as well as rural) are perefer quality product. Almost middle class, lower middle class and even lower class are moves towards quality product, in FMCG sector, majority they prefer branded product.Today's people are understand about "QUALITY".
By
Virag Shah, Confidential
| 01 29 2011 04:49:55 +0000
During launch of a new product, you can offer it at low price, if it satisfies/ fulfill the customer needs, then the market is your's, you can refix a price,im sure there will be no negative trend in your sales.
By
Selvarajan , Technical Service Officer, Asian Paints
| 01 28 2011 15:31:15 +0000
Only Quality can lead a major role, people are much aware nowadays, all the one prefer for gud quality products, ( eg: you can take Tata Nano thou it is the cheapest one, in market the value is less)
By
Selvarajan , Technical Service Officer, Asian Paints
| 01 28 2011 15:27:21 +0000
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In Indian (developing) market & economy context, it can't b a thumb rule since quality & cost can be very much product/service specific. There are products/services where quality (e.g. human life related products) OR cost (e.g. use and throw stuffs) matters most. But ultimately as said by Malika, it must be "Value for Money" kind of deal to maintain an equilibrium of quality and cost. Thanks Malika 4 Ref. Best wishes, Nilesh
By
Nilesh Jain, Project Manager, A Leading Media/Telecom Co.
| 01 31 2011 05:54:46 +0000
Cost of Ownership of a product must be low. This includes after sales service. Cost vs. Quality analysis. Product : Cell Phone Handset Let us say a Very Good Quality Cell Phone Handset lasts for 15 years. Priced at Rs. 50,000. What do I gain : Quality, Maybe Prestige / Pride / Snob Value. What do I lose : The price keeps dropping year after year and in 3 to 5 years the model is taken out of the market. Several newer and better model are introduced each year and hence I would lose the chance to buy it because of the cost and the associated guilt feeling which would prick me “Hey, you wasted paying 50K for the one you currently have”. Model becomes obsolete soon and no technology to support it. Etc. Etc. The same can be put for most of the products that exists today. So one can easily decide the price one has to pay for quality. So cost is the most important factor that decides the purchase decision.
By
G A Narayan, VP - Marketing, KE Housing P. Ltd.
| 01 28 2011 16:47:34 +0000
Very correct..The saving mindset of Indian consumer always looks for low cost compromising on quality aspect. They go for instant gratification rather then anything else. Maruti banking on it with tagline...MILEAGE KITNA DETI HAI..
By
Ravi Kumar Choudhary, Planning Manager, Encube ethicals Pvt. Ltd.
| 01 28 2011 16:20:04 +0000
In India if a product has to become popular all over the country then the product has to cheap first...and value for money kind of a thing, and if one concentrates too much on quality and the pricing goes haywire then no use as people will stay away from things which will affect their budget.....hence less cost will work well.
By
Malika , Business Analyst, Essar Group Of Companies
| 01 28 2011 14:06:53 +0000
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