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Marketing & Branding

 
Activity:  249 views;  last activity : 08 21 2010 07:47:49 +0000
 
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Marketing product agressively Vs Selling product agressively
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Manzoor I think both are important for a better reach..... 

sales comes under marketing.... Marketing team develops strategies and sales team executes it...... so both should be aggressive.....    


By James Masih, Product/Brand Manager, FedEx  08 07 2010 07:40:01 +0000
 
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Marketing is a wider term which is used to create market presence and awareness. Sales would never shape up if marketing is weak/absent.To know the target audience, market trends, advertising are important activities of marketing prior we start selling.Hence marketing aggressively is essential before selling aggressively.
By shilpi dutta, Consultant, TCF  | 08 21 2010 07:47:48 +0000
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In traditional marketing, selling are preferred for selling of a product. But after Integrated Marketing concept came into force Marketing is preferred most.With this new concept one can easily reach the consumer through better segmentation and targeting with mutilevel marketing strategy.
By Ankush Nandy, Business Executive, JMD Organization  | 08 13 2010 13:27:45 +0000
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I agree with James, Marketing is the first step if you want to sell your product. If your product has a good reputation in market then you will always get customers easily and your sell will be high.So eveything depends upon your marketing approach.
By Brainshakers Interactive, Internet Marketing, Brainshakers Interactive  | 08 13 2010 12:33:58 +0000
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Sales comes under marketing strategies.  Marketing strategies are executed by sales teams.  Its a branch of Marketing, it has no separate entity deviating from marketing.  But when it comes to the public interaction, sales team will have proximity advantage.  Again it is part and parcel of marketing strategy.


By Srinivas suravajhala, Asst. Manager.  | 08 13 2010 12:33:49 +0000
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It is ultimately the word Marketing which survives brand sales volume & Selling product is no doubt a skill without any marketing stuff but still for reaching better & more consumer base marketing is a must for any brand.


By Rajesh Talreja, Retail Store Manager, THE IT STORE  | 08 13 2010 12:03:34 +0000
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only marketing executives improves the sales in all organisations


By EZHILVELAN , SRI CHEMENTOR PRIVATE LIMITED  | 08 11 2010 04:50:43 +0000
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I think marketing process is better for customer.

and Selling process is better for distributor.

           Marketing process point to customers need so it's more better then selling process.


By Kavish Mathur, Accounts Executive/Accountant, Ideal System Pvt. Ltd.  | 08 10 2010 16:12:44 +0000
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Yes, As said by James, A sales team executes the strategies developed by the Marketing team. But the thing is that the mktg team should get the views of the sales team before the strategy gets finalised. This will make good understanging of the strategy and will be executed better.
By Arunraj , Engineer - Sourcing, Renault Nissan Automotive India Pvt Ltd  | 08 10 2010 13:12:20 +0000
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I do believe that sales & marketing are interconnected & it is a skill.
By Unni Madhavan Nambiar, Client Servicing/Key Account Manager, MN World Enterprises Pvt. Ltd.  | 08 10 2010 12:46:31 +0000
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well for a growing concern marketing should be strong and it is the backbone of that growing concern, first they will strong in marketing then only they have to product
By EZHILVELAN , SRI CHEMENTOR PRIVATE LIMITED  | 08 10 2010 12:30:19 +0000
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"Ensure customer accessibility to product" marketing makes sales easy, and sales guarantees product's reach to customer and revenue to the company
By Shridhar Chandru, Business Developement Manager, ERP Consulting Company  | 08 09 2010 18:31:39 +0000
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It is either. Sales still exists for some product groups like petrolium products some specialised medicine rest all are marketing. The basic difference between sales and marketing is when the demand is greater than supplies and in marketing is to make the size of cake bigger in order to exist in the market. I dont want to go into other details.

Hence I mentioned either depending the product range. Thanks for the refferal.


By Rathin Deb, Freelance Retail Consultant  | 08 09 2010 12:46:31 +0000
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It is ultimately through marketing.


By malladi madhukumar, AGM -MKTG, Andhra Cements Ltd  | 08 07 2010 17:00:41 +0000
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ya james i agree with you, both are important for a new product, but if the catogory is already known to consumer i think selling strategeis can work more than marketing.....
By blessy , Sales media consultant, mitachi susaki  | 08 07 2010 16:36:44 +0000
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am with u James marketing n sales are two sides of a coin which would help u create brand awareness n increased no of product sales with out marketing u can't expect good sales n if u need good sales u got hv effective marketing plan.


By RAKESH KESHAV MORE, ASST SALES MANGER , DRIVE INDIA ENTERPRISE SOLUTIONS LIMITED  | 08 07 2010 08:27:58 +0000
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Hi James, i agree with you but partially. Lets take an example of Titan industries which have well marketed its brand to the targeted customer.

Fasttrack brand which is focused on the youth if not lauched without proper advt and marketing startegy then the sales would have been effected. Its marketing thats plays a major role in the whole scenario.

Marketing focuses more on the usp of the product rather than just sticking the brand to the consumer


By Manzoor Ahmed Sohail, Deputy Manager - Marketing, Normak Fashions (P) Ltd (Estelle)  | 08 21 2010 07:19:30 +0000
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Well i think sales are the main part, in market if product is marketed aggressively it can dominate the market Ex- Onjus juice has been launched in market without any marketing campaign but it is doing exceptionally well in north India and challenging the established brands like Dabur Real, tropicana, etc
By Gurpreet Singh, Team Associate, BA Continuum Solutions  | 08 09 2010 18:22:42 +0000
 
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