Bharti Airtel now planning to enter handset market.....

The success journey of Bharti started with the telephone instrument manufacturing which were lapped up by BSNL in major proportions. So an organization they should have the "ZING" in their genes if both value engineering and market penetration knowledge is properly in records. 

Their forays into Mobile Telephony, Insurance, Retail, Education, Contract Farming, DTH markets etc are differentiated by Customer Service Delivery, IT Engagement, Cost Consciousness & Pin Pointed Marketing. Many innovative & forward thought processes in the country's service market place owe paternity to Bharti Top Mgmt, including Sunil Mittal, Akhil Gupta, Manoj Kohli etc..

All their moves are with their head properly and firmly on their shoulders...

Let Bharti script one more success story which is purely INDIAN....

Yes Good move by Airtel, there will be a healthy competition.

Thanks Mr.Namrata.

Hello Namrata, Indeed it is a welcome more. Let us wait for their product. Of course the product is good, appeal and the price is very competitive, they can stand in the market.

K Rajagopalan.

It is a welcome move provided they set up manufacturing and not trading as the latter will add reasons for failure and change.

Thanks, Namrata.

Yes it will be a success since airtel itself its launching the cell phones it may give more offers to its customers and also better voice clarity..

Yes it will create a dent in the market. But the question is what features are going to given. From 1500 to 7000  is the price tag fixed. It is a wait and watch game .

Mr. B-P .Singh,

Why can not they Invest with Govt schemes in mind?. Now-a-days You must be knowing it. Govt plans to give mobile communication to people free. Particularly, keeping in mind of people living below poverty-line, Bharati can redeem its investment by tying with Govt schemes.

Cheaper does not mean that people will not buy it. Millions are there, they have not seen a mobile -phone-use till now. Barati can take advantage of it & exploit to enhance its business. I hope it will win a bit also.

I support your views, Namrata.

Good move by Bharti/Airtel.

yes it does look like a profitable venture. The cell phone market is forever expanding and with their new budget line and the backing of successful brand like Airtel, I think they come into this market with enormous experience. Very good move and good timing as well

i agree with Namrata,features and price apart,"Airtel" is a renowned name.The hands set market will feel the ripples.

Will definitely be a success.,With an excellent brand image,infrastructure,money power,provided they give value for money products.

NAMRTA THANKS FOR REFREL,IT'S A GOOD MOVE ATLEAST CONSUMER WILL HAVE ONE MORE CHOICE.THIS COMPETITION WILL GIVE US/CONSUMERS BETTER OPTIONS IN PROCURMENT OF MOBILE SETS.

None the less even today when every person owns a mobile phone, everyone is still looking at an alternative which would not be heavy on pockets. An economic phone is always a best alternative.

YES... WITH NEARLY 150 MILLION CUSTOMER BASE, WHY NOT ?

AIRTEL, I would say is a bit late... BUT Better Late than Never.

NOW... they have an additional Network ( ZAIN ), so their Claims to success are well backed by Logistics too. Just Imagine... Even If just 1% of their customers decided to go for their Handsets to start with, Means 1.5 MILLION HANDSETS SOLD, I only said Imagine.

If any company has such a strong customer base, they should go ahead & do it. It is only giving more confidence to their Customers & making good money in the process... FAIR ENOUGH ! 

Bharti Group, led by the the visionary Sunil Bharti Mittal, has already proven the sub-continent as well as the world, of its prowess and ideas to make things work. Their recent acquisition of Zain-Africa is one such point that proves that Bharti knows how to make things work and that is the fact that even after the 'price war' in India, they still lead the pack.
Frankly putting in, I never knew about Beetel being a Bharti Company and neither did i expect it to be. Beetel is a renowned brand in India and across the globe in the field of fixed LLs and now since the name of Bharti group more highlighted in the news, they are sure to achieve and manage their success in the field of the large dominated mobile phone market as well.
Its just a matter of wait and watch on the features they provide in their offerings and how aggressive they price each handset.

Yes it will be successful.

Bharti Airtel is in the consolidation and growth phase. They have the largest customer base in India and they have outsourced their IT requirements as part of a major contract to IBM.

Based on the analysis of the handset market, they have found that it is feasible to focus on the manufacture of handsets and also increase their revenue over a period of time when the customer base begins to get saturated in the future. By going in for integrated value added activities in the telecom domain, they are strengthening their position for the future.

In sharp contrast, Nokia despite being a major player in the Indian market has not done very well on the international front. They recently went in for a non Finnish person at the senior management level.

Thus, it is a clear indication that resting on one's laurels will not help an organization to stay ahead in the market over a period of time. The only way is to innovate and improve the value adding activities so that the organization can increase its revenue and keep ahead of other players in the market....

Yes it will be successful. Because lot of UNKNOWN players have already entered into the race and Airtel or rather Bharti Telecom is not new to this because they were the first to laucnh DTMF phones in India, so its a well known name in Phone INstruments market. So amongst the many choices people will go for their favorite name Airtel. Ofcourse Nokia and Samsung are the market leaders but third one can be Airtel. So i wud support the initiative.