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Topic : Future of Television
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Big B to host Big Boss 3: Will it be successful?

Created by : Yash Singh, Coresspondent, Star  | 09 05 2009 05:17:09 +0000
Industry : Radio, TV & FilmsFunctional Area : Strategy Execution(Strategy & Execution)
Keywords : big boss big b amitabh bachchan amitabh bachchan big brother
Activity:  289 views;  last activity : 07 06 2010 20:18:09 +0000

When Mr. Amitabh Bachchan entered the small screen, he made the whole nation glue to their TV sets with his "Kaun banega crorepati", and now he is going from the famous "lock kiya jaye" phrase to unlocking the minds of contestants in India's version of Big Brother.


http://static.guim.co.uk/sys-images/Film/Pix/pictures/2009/1/14/1231944875259/Amitabh-Bachchan-001.jpg

Amitabh Bachchan returns to the small screen in Season 3 of Bigg Boss, to play "pop psychologist" to those in the house. The Big B's intention is to add "the human element" to the reality show.

Though Big Boss was hugely popular in India, but in other parts of the world people had actually started to loose interest in the Reality show which gave our own shilpa shetty a worldwide fame...May be this made the producers to look at Amitabh bachchan as the perfect person to bring back the audience again to TV. As today with so many reality shows i guess they are overdoing it.

So people what do you think with Amitabh bachchan being the host for Big Boss 3, will the show be successful?

  
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According to me yes, it will be successful not just because Amitabh bachchan, but because the concept Big boss comes with where celebrity people will be locked up in a house and their every move which will be seen by the public on a TV, to rope in Big B is a tactical decision just to make sure people come back to their TV sets again, and remember how popular KBC was when Amitabh hosted the show, with that kind of  viewership and TRP's anybody would want to  rope in Amitabh as a host.
By Yash Singh, Coresspondent, Star  09 05 2009 05:21:47 +0000
 
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He.s got that undefined cherisma of attraction.... of course TRP is going to encrease...along with other productions....
By Nagpal Singh, Sales and Business Development, Babel Group of companies  | 09 06 2009 03:26:13 +0000
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More thanthe Big B its the show that he is supposed to be on that counts!!

Big Boss has had a super duper two seasons telecast and the producers along with the channel are singing a happy tune. It adds that spice that is needed and with physical interaction the reactions and actions are something of a very speculative nature which adds that zing to the show.

Bow with thim as a POP PSCHYLOGIST on the show, the producers have a sure fire TRP winning formula!! Its a brilliant tactical move!! Thanks ofr the referral!
By Makrand Bhave, Marketing & MICE, WIZCRAFT International  | 09 05 2009 08:46:26 +0000
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