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Tech World

 
Created by : Prarthana Devi, Database Architect/Designer, Leading IT Company  | 10 06 2009 09:54:32 +0000
Industry : Radio, TV & FilmsFunctional Area : Strategy Execution(Strategy & Execution)
Activity:  198 views;  last activity : 07 06 2010 20:18:09 +0000

Recently in TV you might have seen where soon to be released movie Blue is launching their music on Pen drive and micro SD chips for both mobile and PC or Laptops, and even the same thing where BIG music came up for their Do knot disturb movie..
And Indian music companies, fighting a losing battle against piracy, are trying to change the rules of engagement by offering Bollywood soundtracks on pen drives and memory chips.

T-Series chairman and managing director Bhushan Kumar says the marketing of film soundtracks on data storage devices is a big step towards combating piracy and illegal downloads of music.

What do you think guys will this stop piracy and illegal downloads on Internet?

 
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I mean first of all it was a bad idea of launching pen drives and micro SD cards, who will go for such a costly thing just to listen to the music and other things that one would easily get on internet, or even the road side guy who sells CD's will give you a 15-20 movie collection in a single cd for 50 bucks, so i don't know how this will kill piracy or even reduce for that matter, i would like to know other experts view on this, and share more light like how one can reduce piracy with this kind of move.


By Prarthana Devi, Database Architect/Designer, Leading IT Company  10 06 2009 09:54:32 +0000
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Yes in India the producer can enforce by resorting to patent laws. But the main source of Bollywood piracy is Pakisthan where they cut all duplicate DVD's which ultimately comes to gulf for circulation.


By Dibyendu Chand, PMP, Green Belt (Six Sigma), IT -GIS Service Manager, Royal Court, Kingdom of Bahrain  | 10 06 2009 12:14:15 +0000
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Not at all, a thief knows various ways of stealing. And when it comes to technology, we have highly professional thieves roaming in our market. When CDs and DVDs came out, it was a latest technology of those days, the pirates just knew the technology and they started piracy. With this latest technology, they will also start knowing the whole technical process and thereby will do an improved style of "Pen drive Piracy".


By Sonam Kapoor, Software Developer, IBM  | 10 07 2009 11:35:55 +0000
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This will not stop piracy tooo and also the pen drives and sd cards are temporary storage devices , life of these devices are limited


By Nagaraj , Sales/BD Manager Orbit  | 10 06 2009 15:02:06 +0000
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The basic reason for piracy in Music/Movie industry is :

Huge difference between cost of original and the pirated copy and non availability of original in huge volumes.So one way to stop the piracy is to reduce the price difference between original and pirated copy to that extent so that it becomes economically unviable to sell pirated copies with the corresponding risks involved .

This loss in terms of price difference has to be compensate  by increased volume sales.

I cannot think of any other way because movie/music Industry is not like any other Industrial/consumer product where you can easily differentiate betwen the original and duplicate and you are willing to pay the extra price for original. Movie/music is a short duration product where there is hardly any difference betwen original and duplicate and hence if the price differential is to much then no body will be willing to pay the extra price.

 


By gurminder dhir, Associate Vice President ( Marketing), ISMT Ltd.  | 10 06 2009 13:47:16 +0000
 
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