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Marketing & Branding

 

Boom in diabetic brand

Created by : Virag Shah, Confidential  | 02 12 2011 05:25:06 +0000
Industry : Advertising/PR/MR/EventsFunctional Area : Branding(Sales & Marketing)
Keywords : healthcare brand diabetic brand
Activity:  473 views;  last activity : 05 20 2011 12:23:12 +0000

Since 2years there is an increasing the patients of diabetes as well as biabetes brand. People are going to slowly slowly ad base diabetes brand.Even though within the 1 year lot of diabetes brands are available in market, they are doing aggressive ad - branding(Esp.Print media, OOH). It became seperate segment diabetes itself. Various diabetes powder, sugar free (Zydus cadila), sugar free biscuits, sugar free snacks, diabetes tabs.- capsule (OTC product), sugar free tea,coffee etc. many customised things are available in market.

So, is diabetic medicine- powder viable to take consume without doctor advise?

  
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viable and moreover its essential to understand the intensity of condition in which a patient is and then going for a particular medicine( or i must say brand) . while for diabetes the brand that works most is ELI LILY.
By Jasmin Pawar, HR Manager, HR GLOBE CONSULTING  02 13 2011 08:13:11 +0000
 
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Without doctor advise, it should not viable. There is lot of natural exercise, yoga etc. are available that we are also known very well. It is good that there are very less people who consumed this type of medicine. The trend of Diabetic churna is going to be high also. There are also increase the competition between the company. Diabetec segment is growing itself....
By Virag Shah, Confidential  02 12 2011 05:25:06 +0000
Arguments in: "Boom in diabetic brand"
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There is no brand as such, it differs state to state and advertisement is completely Bias , well all that counts is about knowledge on Molecule
By Shibu , BDM, International Business developement  | 04 11 2011 11:06:25 +0000
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precautions are always important and its doesnt mean the product is not good if the doctor is not prescribing it. As you mentioned, i dont think the ads are improper in their message delivery especialy in the pharmaceutical industry. they are also trying to make Awareness and inform about the product directly to the consumers in accordance with the market and industry dynamics.in this case if a diabetic powder has launched in the market it should have drug controller approval, which ensure safety of the product. And if the marketer can provide  complete usage method for a diabetic pateint, i dnt think so they need doctors prescription, if they knows their sugar level.
By Renchu George, Assst Manager Marketing, Dhathri Ayurveda Pvt Ltd  | 03 02 2011 16:57:55 +0000
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Well, its not antibiotic which can make ur body resistant after prolonged use.. These are just either processes food..( potato with long storage has less sugar) or low calorie dedicated crops (sativus..which have a protein in ints leaves wih a sweet taste.) so there is no hazardous in taking those products. Why dont u take a piece of advice before eating fast food, junk food, garam masala. They have more direct side effects than those products.
By NEERAJ , B.Tech/B.E. student, Lovely Professional University  | 02 12 2011 15:49:19 +0000
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Everybody Know that But Nobody Follow
By Mahender Vikram Singh Chauhan, Executive Operation, Infinity Advertising (P) Ltd.  | 02 12 2011 06:30:49 +0000
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these alone are not going to help a diabetic person.proper exercise,abstain from refined sugar,healthy lifestyle are the primary requirements and rest are the secondary.
By Himanshu Sharma, mechanical engineering student, rimt-punjab  | 05 20 2011 12:23:12 +0000
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It requires doctors advice. Thanks Mr.Virag Shah.
By NATTERAJA R. ARIKRISHNAN, GM-Projects, Bentec Electricals & Electronics Pvt. Ltd  | 02 19 2011 17:35:23 +0000
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becoz, generally most of the people not aware of what are the ingredients present on that particular brand,is it safe for them, as per their blood sugar , how much they have to consume and so on....thats why its not advaisable to use such sugar free products,or any other diabetic medicine without doctor supervision or advice.
By sayyed waliyuddin, Business Content Developer, Comate limited  | 02 13 2011 05:44:11 +0000
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No medicine or any herbal/aaurvedic/homeopathic or non conventional medicine should be taken without consultation of your family Physician. I am self is DIABITIC for lase 5 years and my father is also diabitic, for last 30 years plus. We have done indepthe study of Diabetes. The Diatebes means - WE TAKE SUGAR IN OUR FOOD AND IS NOT DIGESTED DUE TO LESS AMOUNT OF INSULINE PRODUCED BY PENCRIAS AND IN TURN IT IS UNDIGESTED SUGER REMAINS PRESENT IN OUR BLOOD/URINE - This is diabetes. This diseases has 2 main reasons to occur. FIRST is LEGACY and SECOND is TENSION. This both reason reduces efficieny of Pencreas which produces Insuline. To reduce diabetes, we need to digest this undigested sugar. This is done by producing insuline. Ideal way is to YOGA of Baba Ramdev. He scientifically justifies all excercise if YOGA. He shows clearly that you press you both thum in your stomach and after few months you will be non diabetic. Yes, its true. Due to this excercise, pencreas gets pressed and released. Thus it gets its insulene producing capacity back and we can regain the non diabetic status. (Due personal reaon i am not ablt to excercise is different thing as I have multiple problems). No other medicine can increase pancreas capacity to produce more insulene. Now about Branded Products, you can very well understand from above paragraph that sugar can not be digested without insulEne. Any SYNTHETIC INSULIENE will definatly will have side effects, in turn it harms our other organs. Thus No Branded Medicine should be used for Diabetes.
By Chirag Sompura, None  | 02 13 2011 05:30:25 +0000
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Unfortunately,the general public and in some cases even doctors do not well know the finer nuances of such issues e.g one of my patients regularly orders diabetic samosas(samosas without potatoes)!As professionals we realise that potato is not the most harmful component of the samosa.
By Sandeep Saluja, Senior Consultant, Saran Ashram Hospital,Dayalbagh  | 02 12 2011 15:29:37 +0000
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Whatever ads the companies might show u plz dont go and consume the products. Its very dangerous to consume medicines without the doctors prescription...
By Sunita Mohapatra, Product/Brand Manager, Tata Motors  | 02 12 2011 10:07:35 +0000
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