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bottom of piramid-rural india

Created by : ARJUN SINGH NAMDHARI, Sales Executive, PepsiCo  | 04 09 2010 17:36:42 +0000
Industry : FMCG/Foods/BeverageFunctional Area : Success Stories(Entrepreneurship)
Keywords : is service is more important or cost cutting for rural market/peaple
Activity:  174 views;  last activity : 07 06 2010 20:18:09 +0000

RURAL MARKET NEED FIRST....????

ANS....LOW COST OR SERVICE OR BASIC NEEDS....?????

WELL ALL THESE ARE IMPORTANT BUT FROM THE HIDDEN POINT OF VIEW

WHAT MARKETOT WOULD/SHOULD PREFFER FIRST AND WHY.....GIVE REASON AND KNOWLEGDE.....

  
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WHO SAY SERVICE FIRST Vs WHO SAY LOWER COST FIRST
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Arjun I think low cost is what they need initially. So companies should focus on low cost products for rural marketing. Since their purchasing power is less compared to the urban people it would be better targeting through price than through service. 

Thanks.... 
By Himanshu Pathak, Sr/Principal Coresspondent, Coresspondent  04 10 2010 11:15:02 +0000
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SERVICE FIRST BCOS THE TYPICAL INDIAN UNDERSTAND THE LANGUAGE OF LOVE AND AFFECTION....BY THIS U CAN CREAT A CUSTOMER FOR LONGER TIME....

BCOS OF THE SERVICE THE POOR MAN CAN READY TO REACH TO THE NEXT TO TEXT VILLAGE TO BUY THAT THING/PRODUCT

AND ABT MONEY...SO WE SHOULD PROVIDE THEM MONEY FIRST SO THAT THEY CAN BE ABLE TO SPEND THAT MONEY ON THIER WORTH....

SO WHAT U SAY...................???????????????????????????/
By ARJUN SINGH NAMDHARI, Sales Executive, PepsiCo  | 04 09 2010 17:36:42 +0000
Argue for "WHO SAY SERVICE FIRST"
Argue for "WHO SAY LOWER COST FIRST"
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