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Topic : Season of downfall
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Marketing & Branding

 

BPL group relaucnhing, Competition is tougher now : will it sustain?

Created by : Meena Deshmukh, Product/Brand Manager, Videocon Inds  | 05 07 2011 07:18:30 +0000
Industry : Consumer DurablesFunctional Area : Strategy Execution(Strategy & Execution)
Keywords : bpl competitive market bpl back to the market competition in market
Activity:  473 views;  last activity : 06 17 2011 13:56:32 +0000

The BPL group which till a decade back was a major consumer electronic player in the country, has after an internal restructuring, relaunched itself in the mass consumer market.
 A gap and lots of new competitors .. Will they be able to sustain in the market?

  
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It will be difficult Vs It will be easy
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After a short break things do become difficult and then the changing market makes things even more difficult.
By Meena Deshmukh, Product/Brand Manager, Videocon Inds  05 07 2011 07:18:30 +0000
 
Top Argument
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It will be easy according to my point because BPL already have the brand name and people know BPL from very long time
By Namrata Chauhan, IT recruiter, Pinaki Consultant  05 16 2011 07:03:23 +0000
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They are in the market for Technological components, high end systems etc, As a market provider for FMCG like TV, Washing machines etc. it is better they give it a miss
By V. Srinivas, Freelancer, Information Technology  | 06 17 2011 13:56:32 +0000
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I dont know but i wish them for all success. being a indian company which had been over taken by the competitor, we should encourage their competitiveness.
By Kandavel Raja, Project Manager, Sobha Developers Ltd  | 06 14 2011 09:38:21 +0000
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AS I EARLIER REPORTED  THE LONG HIBERNATION IS REALLY A CAUSE FOR CONCERN. IN THE NAME OF BRAND LOYALTY ALONE THINGS CAN SHAPE UP IS ALWAYS A VERY DIFFICULT PROPOSITION.

MANUFACTURES MAY SAY THAT  THEY R ALWAYS ORIENTED TOWARDS CONSUMER BUT IN REALITY BUYING A QUALITY PRODUCT IS ALWAYS A DIFFICULT PREPOSITION.

I THINK BPL  THE MISLEADING NAME  IS TRYING TO SKATE IN THE THIN ICE.
By sudhakar , BUSINESS CONSULTANT  | 06 13 2011 16:53:50 +0000
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Yes I agree with you Mr.Abraham Paul. Sometimes the HR dept may not understand strategic planning & implementations and also lacks the growth vision for the organizations. This does not mean I blame the HR dept and their role is related to man power administration. Sometimes the HR dept involves in marketing & business development,[ which need more man power to convert the action plan into results,] to have cost cutting relating to the appointments.The cost control is a must for all organizations, but it should be to the optimum level as to what is important and what is not. Normally the results for the developmental work undertaken by the organizations will not be realized immediately and have to wait for a reasonable period to yield. The team members in the organizations are not magicians to bring immediate results. 


By NATTERAJA R. ARIKRISHNAN, GM-Projects, Bentec Electricals & Electronics Pvt. Ltd  | 05 16 2011 17:32:44 +0000
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'BPL' Mobile, once synonymous with the acronym 'Beleive in the Best'  ( I happen to coin it the first place)  is worth a case study how a lousy HR can kill a good company?
By Abraham Paul, Senior Telecom Consultant, FCOMNET- Future Groups  | 05 16 2011 15:29:30 +0000
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right said meena
By puneet , Manager Admin  | 05 16 2011 14:05:30 +0000
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i support this part because the comeback wont be easy ...as already emerging brands like LG, SAMSUNG ,SONY etc. are already having a stiff competition in the electronics market..a simple example is the 3D television market scenario...thanks for the referral Nattaraja sir....
By JAYANTA KUMAR BORAH, B.Tech/B.E GRADUATE, Annamalai university  | 05 15 2011 11:53:02 +0000
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BPL (BELOW POVERTY LINE) is the brand around which our politicians are gyrating for vote bank politics! Very attractive abbreviation in the political parlance! BPL, as a company, should re-think on the brand image, before re-launch!
By S. Muralidharan, Executive Director, Knowledge Foundation & Campus Around the Corner  | 05 15 2011 06:51:42 +0000
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I support this side views Ms.Meena.However, if BPL employs a well planned strategy to regain its customers base, it is possible, but it would take some time, since it has base already.The BPL brand is a very familiar one in the market. The present scenario demands to compete with the MNC products and naturally the product differentiation.
By NATTERAJA R. ARIKRISHNAN, GM-Projects, Bentec Electricals & Electronics Pvt. Ltd  | 05 14 2011 18:42:36 +0000
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A two step success for BPL if it follows ethnicity in expansion. We cannot blame on the divergence of "Competition", because it is not the sole deciding and depleting factor. Company has to support and argue on other grounds also. Also, to clarify, market shares the same position and auction with that of "Competition". Whether BPL has enough supportive finance and ensuing prospects with budgetary control, will also help in the success of expansion...So,title search needs to be done for a summary post.
By Prashant Dilip Parakh, B.Com, LLB, PGDM (Finance)  | 05 10 2011 08:27:41 +0000
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It wont be that difficult for BPL if homework has been done properly during the break. However things might appear challenging at the beginning since the current market has become very very competitive one.
By priyanky sarmah, SSC's Consultants  | 05 10 2011 07:34:39 +0000
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Meena though I agree with your point of view but BPL has created a niche for its brands. So according to me it will not be difficult for BPL to reestablish time taken will be more off course.
By Rathin Deb, Freelance Retail Consultant  | 05 10 2011 06:55:34 +0000
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Marketing is in simple word give the customer what he wants if he will be able to do so then only it will sustain.
By arun kumar yadav, Software Developer, ATS Infotech Pvt. Ltd.  | 05 08 2011 13:35:27 +0000
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In today's worls nothing come easy, however with a right focus and a good plan and it's execution , it is not difficult. All siad and done BPL is still among top 50 brands in india even today.
By Sanjay Bhardwaj, Partner/Principal/VP, Health Management Solution  | 05 08 2011 05:32:36 +0000
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LONG HIBERNATION IS REALLY A CAUSE FOR CONCERN.
By sudhakar , BUSINESS CONSULTANT  | 05 07 2011 11:37:36 +0000
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no matter its difficult although it has a brand image there re more competitors ,with a good marketing and planning it can be made easy
By Davies francis, Analyst, self  | 05 07 2011 10:56:00 +0000
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Obviously , it will difficult because, competition is going high day by day that we know very well and it will high not less. As consumers demand is also changing day by day, so it will difficult to provide needs. Because BPL is just came in market by reposition or restructure, after few month scenario may be change, so what BpL will do. It become very difficult to stay in competitive market. The other thing is that new comers are also increasing day by day in market And diversification of exisiting company became fastly.Let's see what BPL will do further startegy. Thanks Ms. Meena for referal
By Virag Shah, Confidential  | 05 07 2011 09:42:38 +0000
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BPL though is not active in the consumer market are OEMs for their technological counterparts. Hence they are still very much available in the market albeit in a different package and name. Also since the brand is veru popular among most Indians in the south and west, it surely will help in sustaining a small percentage of the marketshare.
By Kiran Sethumadhavan, Partner, Sunrise Associates  | 06 14 2011 01:34:35 +0000
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Yes. BPL was one of the most trusted brands in this sector. Though they failed to retain it for a long time, their quality and reliability may lead them to succeed in this competitive market. In our home, from past 19 years we have a BPL TV which works as good as a samsung TV which also we have. Thus I feel, a quality product can always have a possession in the market.
By Deepak B Kadamanahalli, Junior Manager, JSW Steels Ltd, Toranagallu, Bellary  | 05 15 2011 04:17:43 +0000
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BPL is an old player in the field and it knows all the tricks and can outdo the others who have made a come back. BPL will outdo all of them. Time will prove it.
By kanukurthy sudershanrao, Operations Manager, Andhra Bank  | 05 15 2011 03:19:11 +0000
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doing business isn't easy anyways. if videocon and Onida can rise again why not BPL ?
By Sarabjeet Singh Johar, BMS student, Mumbai University  | 05 07 2011 17:09:10 +0000
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