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Brand building VS brand communication

Created by : Parth Singh, PR & Media Relations Manager, J Walter Thompson  | 10 24 2008 21:11:45 +0000
Industry : Advertising/PR/MR/EventsFunctional Area : Branding(Sales & Marketing)
Keywords : Branding Communications Brand Building Brand Communication
Activity:  530 views;  last activity : 07 06 2010 20:18:09 +0000
Brand building VS brand communication
  
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Brand building Vs Brand communication
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Brand building involves a lot of activities and brand communication is one of them.
By Parth Singh, PR & Media Relations Manager, J Walter Thompson  10 24 2008 21:11:45 +0000
 
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For e.g. brand communication of Airtel is done through TV and newspaper advertisements, hoardings, sponsorships of college fests, tie-ups with Café Coffee Day outlets, and so on. All these communication efforts are ultimately increasing the brand visibility and building a brand.
By Vaibhav Gaikwad, Media Planning, Mudra Communications  | 10 24 2008 21:12:19 +0000
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