| Topic : Strategic Brand Management |
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| Brand Loyalty exists very much | Vs | Brand Loyalty is nothing but a Myth | |||
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Arguments in:
"Brand itself is not enough for customers"
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"Brand itself is not enough for customers"
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Brand itself is a Product and sometimes synonymus; Bisleri, Cadbury, Dettol etc. Its the product we use , then appreciate the quality or not.But Brand is an easy tool. "More literacy = less Brand loyalty " , can we say this? |
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