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Brand name

Created by : Parth Singh, PR & Media Relations Manager, J Walter Thompson  | 11 27 2008 08:16:18 +0000
Industry : Advertising/PR/MR/EventsFunctional Area : Branding(Sales & Marketing)
Keywords : Brand Brand Name
Activity:  433 views;  last activity : 07 16 2010 14:56:19 +0000
Does the style of thename of the brand matters to it?
  
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 Style of the Brand Name gives advantage to the brand. If brand name is identified with its utility  it can be more advantageous.
By malladi madhukumar, AGM -MKTG, Andhra Cements Ltd  01 05 2010 15:15:47 +0000
 
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Mr madhu kumar is right
By sai kiran M, VR SIDDARTHA ENGINEERING COLLEGE  | 07 16 2010 14:56:18 +0000
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Even Matches  are getting branded today.  ITC started its own brand "AIM". And at any point of you the branded or unbranded doesnt makes any change in its usage earlier. 

But if you watch the matches currently "AIM" brand by ITC acquired maximum stake in the market.  They never manufacture a single match stick but the only brand name is pushing there sales.

When u make a brand u maintain the uniform quality, this is the first step to attract the customer towards him.

 Always brand name can be a asset to the company, ITC firstly acquired WIMCO brand in match sticks industry.  And killed that brand. Now WIMCO is only one of the manufacturer / Supplier for AIM matches.
By venkat , Manager - International Business, BLB Commodities Ltd  | 04 14 2010 20:17:53 +0000
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brands ensure quality, consistency, peace of mind above all psychological ego gratification that you are above others and have arrived.
By dinesh kumar sharma, ZONAL SALES MANAGER - NORTH, WOCKHARDT LTD  | 04 14 2010 18:09:57 +0000
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Fully support  Malladi's comment. Thanks for the referral.
By Devi Kaladeen, Audit Manager, Health Sector Development Unit  | 04 14 2010 14:42:53 +0000
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a brand name that has been around for some time, and is seen as reputable, will generally develop customer loyalty. Consumers will purchase the brand name product because they trust the company. They know the quality is good, and they won't have trouble obtaining a refund or replacement if for some reason the product is damaged or otherwise unacceptable.
By ravindra shrivastava, Information Systems(MIS)-Manager, iifs pvt ltd  | 04 14 2010 13:26:44 +0000
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NAME OF A PRODUCT IDENTIFIED BY A BRAND NAME SHOULD BE SHORT AND CATCHY.TRADITIONALLY SUCH NAMES ARE WELL ACCEPTED & REMEMBERED BY THE CONSUMERS. SUCH PRODUCTS HAVE AVERY LONG PRODUCT LIFE CYCLE.
By s.baalu , Consultant, XYZ LTD  | 04 14 2010 12:47:39 +0000
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Of course yes!

It defines the product, its consumer base, its application and the niche that it intends to cover in the market!! Thanks for the referral Madhukumar :)
By Makrand Bhave, Marketing & MICE, WIZCRAFT International  | 04 13 2010 07:08:21 +0000
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Yes I think it matters as of considering today's market scenario. A name is to be made in such a way as to catch on the first sight. Like the names like 9x whcih can easily capture people's attention.
By Parth Singh, PR & Media Relations Manager, J Walter Thompson  | 11 27 2008 08:16:18 +0000
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Yes even I would say that S.Kumar's suitings are going on in the market because of the name the group  has developed over so may years.
By Arnab Sen, Media Planning, Mudra Communications  | 11 27 2008 08:20:27 +0000
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But I don't think this style is going to work for everybody. There are brands which have their family name and are doing extremely well. If we look at RPG group its doing well and sometimes people look at products because it belongs to a particular group.
By Chanakant Chougule, Media Planning, Mudra Communications  | 11 27 2008 08:18:43 +0000
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