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Media Acquisition and Mergers

 

Brands and Social consciousness

Created by : Sachin Pande, PR & Media Relations Manager, Mudra Communications  | 11 25 2008 17:45:15 +0000
Industry : Advertising/PR/MR/EventsFunctional Area : Branding(Sales & Marketing)
Keywords : Brands Social Consciousness
Activity:  189 views;  last activity : 07 06 2010 20:18:09 +0000
Are brands actually acquiring social consciousness and getting more resonsible?
  
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Not even to education and all they are getting more conscious towards environment. TATA has made environmental friendly batteries keeping into consideration people's health.
By Rajesh Kanwar, Media Planning,J Walter Thompson  | 11 25 2008 17:50:05 +0000
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Yes I think now the brands are actually being more conscious towards their responsibilities, there are many social services which are being contributed by them. The best example is of ITC where on your eery purchase each rupee goes to Children's education fund.
By Sachin Pande, PR & Media Relations Manager, Mudra Communications  | 11 25 2008 17:45:15 +0000
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And to answer to my friend regarding ITC. Don't anybody sees that in the name of Children's education fund they have actually hiked the prices of the product to a great extent.
By Venugopal K, PR & Media Relations Manager, Ogilvy & Mather  | 11 25 2008 17:47:58 +0000
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No I don't think they are doing it for social consciousness they are simply doing it for publicity.
By Parth Singh, PR & Media Relations Manager, J Walter Thompson  | 11 25 2008 17:46:35 +0000
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