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Topic : With Engagement Comes Responsibility
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Marketing & Branding

 
Created by : Chandan Roy, Creative, J Walter Thompson  | 11 15 2008 06:47:57 +0000
Industry : Advertising/PR/MR/EventsFunctional Area : India(Markets)
Activity:  301 views;  last activity : 07 06 2010 20:18:09 +0000
Are brands actually acquiring social consciousness and getting more responsible?
 
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Brands are really working towards social consciousness they are taking part in various social cause events.

By Chandan Roy, Creative, J Walter Thompson  | 11 15 2008 06:47:57 +0000
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I agree to the fact that they are taking part in various events but do anyone realize that this they are doing for publicity. This also helps brands to create brand equity for their product.

By Sasi Dash, Art Director/Sr Art Director, U TV  | 11 15 2008 06:50:08 +0000
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