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Marketing & Branding

 
Created by : Parth Singh, PR & Media Relations Manager, J Walter Thompson  | 11 27 2008 13:26:25 +0000
Industry : Advertising/PR/MR/EventsFunctional Area : Branding(Sales & Marketing)
Activity:  199 views;  last activity : 07 06 2010 20:18:09 +0000
Can business and brand strategy be aligned?
 
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The strategic approach of a business actually helps a brand to create its image. In case of Lee where the image of bend matters not how the business is done or how it was done. The business revolves around the brand. So I don't think they could be aligned.
By Parth Singh, PR & Media Relations Manager, J Walter Thompson  | 11 27 2008 13:26:25 +0000
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They can be aligned the best formula is to integrate business strategy with a brand strategy. Brand managers should be part of the senior council members.

By Arvind Shastry, PR & Media Relations Manager, Ogilvy & Mather  | 11 27 2008 13:33:44 +0000
Leading Recruitment Firm
Leading Recruitment Firm
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