today people don't go with quality they either buy brand item either they buy cheap item.so making them buy my new worked item won't be impossible at all/.

This is an ongoing process. If some real changes have been made with tangible benefits to the consumer no harm in rebranding as well. After all branding is telling about the product quality and services. Even if nothing is changed in the product quality but a visible change is there in after sales services this is reconstruction and can be rebranded. The caution area is - if it fails this time then its the end of story for this brand.

THANK YOU MAKRAND.ANY PRODUCT AFTER RECONDITION IS AS GOOD AS A NEW PRODUCT ESPECIALLY WHEN IT IS RE BRANDED,LIKE OLD WINE IN NEW BOTTLE.SUCCESS LIES IN THE MARKETING AND SALES INPUTS WHICH WILL INVOLVE A GOOD DEAL OF MONEY BUT ASSURING RETURNS.

A product can be re-branded after reconditioning. Here we need to change the majority of specification of the product prior to previous product, customer should feel the product as a new brand product with high customer satisfaction which can survive in the market..

Hey Makrand, tricky this question certainly is. Product, rebrand and recondition. On the face of it one opts for NO, a product can't be rebranded after being reconditioned but now, what all is categorised under PRODUCT would change the answer. If Hotels are treated as products, then why not? The property in India is reconditioned and then rebranded after a new tie-up happens, and in quite a few cases successfullt at that. To a quick recall, this happens in CE & HA industry too wherein the smaller brands are taken over by bigger brands, rebranded after being reconditioned. Would take some time for naming few brands but I'm positive few cases can be named. Now, all this is keeping the legal arm away.

Great question Makrand, however, rebranding the product after 'reconditioning' will be illegal. One should explore the scrap purchase route - i.e. if you can show that the parts you are buying are scrap and then reassembled into a working product, then you might have a shot at labelling the product with your brand.

 
Depending on the product, the market, revaluation of the reconditioned/refurbished product, I think you can do it. Moreover if the product is adding value after getting reconditioned then we can go for rebranding the product.

The Bottom Line is that......... It works!! & That is what a business looks for....

Thanks, Makarandji for the referral.

A brand is a promise.

If the product has been reconditioned to the extent that the promise held out by the original brand has perceptibly changed by a large margin, there could be a possibility of rebranding the product.

Also, if a brand has not been doing well and the product is reconditioned to meet with the customer's expectations, it would be preferable to re-brand the product to remove any negative linkages that the consumer might have with the earlier brand.