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Can a product suceed without TV ads and Newspaper ads

Created by : hrishikesh gajanan bhatjiwale, HEAD - SALES, Tastee Choice  | 07 01 2010 06:08:31 +0000
Industry : FMCG/Foods/BeverageFunctional Area : Business Policy(Strategy & Execution)
Keywords : atl ads for product
Activity:  352 views;  last activity : 01 02 2011 11:46:56 +0000

Companies beleive that you can launch a product and suceed without doing any ATL activity in a phased manner. Some companies prescribe the opposite... What suceeds is a systematic launch and follow up.. It is like a baby given tonic which helps it grow .... and become strong in the longer run.

  
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systematic planning is a must Vs ATL is not needed...
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Top Argument
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Yes systematic planning is essential, before targeting you need to develop a plan and see the demand for the product. Then we need to decide whether to use ATL or BTL ot TTL.......

 
By Sujata Sharma, Marketing Manager, Ibd India Pvt. Ltd.  07 02 2010 08:49:14 +0000
 
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yes, a product can be advertised without TV .good quality and mouth publicit if the best effective and sucessfull method .
By rakeshbhatnagar , GM Projects., wig brothers india pvt.ltd.  | 01 02 2011 11:54:58 +0000
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No. It is difficult to happened in today's world.
By SHRIKANT MANOHAR DANKE, Project Manager, Phadnis Infrastructur Ltd  | 12 10 2010 06:59:43 +0000
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In order to attract more customers ads are necessary but at the same time if the product doesn't meets customer expectations then there will be more negative publicity.
By fg , tgt, gtg  | 12 09 2010 09:54:58 +0000
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For onetime use ads may help but if we want theose to be used repeatedly quality & distribution planning is more important than ads
By Ashish Sureka, Assistant manager - Mergers & Acquisitions / Corporate Affairs, Ruia Group  | 12 09 2010 09:40:14 +0000
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Yes, possible locally.
By Isha Dalvi, Corp. Communication Executive, VS  | 12 09 2010 08:50:50 +0000
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Systematic planing helps in managing the tasks without any obstruction
By Asid , Front Office Executive, Virka Infotech Services  | 12 09 2010 06:27:06 +0000
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but major approach to customer is tv ads n newspapers...it includes the uneducated segemnt of customer too
By mayanka singh, MBA/PGDM student, Jawaharlal Nehru Technological University (JNTU), Hyderabad  | 12 08 2010 19:15:29 +0000
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In the modern business field it is not possible for newly entered product but branded product it is possible
By M.B.MALANI , MBA/PGDM student, R.R.INSTITUTE OF MANAGEMENT BANGALORE  | 12 08 2010 17:18:19 +0000
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Product launched should be made known to the outside world,then only people can opt and try..if the quality is good and measurable..ppl then definitely will adopt tht
By RajeshKumar.P , Senior Consultant, HCL  | 12 07 2010 15:48:47 +0000
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no product can be sold with just a tv ad. If the product has value and is promoted by customer satisfaction, it soon becomes a successful product.. "Lijjat papad" is a classic example.
By Gayathri Subramaniam, Manager - Credit Management, Corporate Banking, AXIS Bank  | 12 07 2010 15:05:30 +0000
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Agree systematic planning is essential. Also we need proper team to work as per systematic.In India we found few guys are follower of systems.
By Kandarp Trivedi, Globle Marketing Manager, M/s.Normalient Tooling Systems Pvt.Ltd.  | 12 07 2010 11:57:39 +0000
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You have to communicate about your product to your target market.Its you who have to find out the means of communication.Speaking generally, we may not have time to go through newspaper everyday but we surely watch television even for a hour or so. Tele ads are most common means  to generate awareness , be it for mass or class.
By Nisha Agarwal Agarwal, performance Management, Lanco  | 12 07 2010 10:43:12 +0000
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Yes systematic planning is a must to reach to your target consumers. No one plans to fail but always fails to plan, which is main reason to failure.
By BIBHASH ROY, Assistant Professor(CSE), TIT Narsingarh  | 07 04 2010 20:08:20 +0000
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I feel there are two intrinsic part involved here. First, consumer awareness on one part. Second, Supply Chain Management. Both are inseparable for the success any of products sales.
By Lakshman , Business Analyst, iTeam Software Solutions  | 07 04 2010 13:42:17 +0000
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yes it can work without advertising in electronic media.
By phanindra , B.Tech/B.E. student, College Of Engineering , Andhra University, Vishakhapatnam  | 07 04 2010 13:36:46 +0000
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I am a gr8 proponent of Direct Markketing......Tv is good tool for mass awareness and splurge but not scale....verticals in sales and marketing eventually happens on intrinsic strength of the product,fantastic logistics management,and consumer contact point schemes and loyalty programmes that help the product  not only sustain and survive but scale during its  lifecycle.........hence YES.....SYSTEMATIC PLANNING IS ON AND SHOULD BE THE BASE OF A LARGE CONTIGENT PLANNING FOR THE PRODUCTS LIFECYCLE.......Sanjay singhal


By sanjaysinghal , propreitor, charmsincorporate  | 07 02 2010 15:44:01 +0000
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 Not all companies can afford 2 advertise their products on TV & Newspapers, yet their products still survives in the market by using other medias like the outdoor, direct mail, websites, text messages etc. Systematic Planning is a must to decide the right & most appropriate advertising media for the success of the product.
By Adetola Abosede, Director, B - Unique Ventures, Event Management Expert  | 07 02 2010 14:42:12 +0000
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Depending upon the product, scale of production, Type of product, planning for product positioning the advertisement should be decided.
By malladi madhukumar, AGM -MKTG, Andhra Cements Ltd  | 07 02 2010 14:00:15 +0000
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Yes! Planning is required at every stage.
By Santosh Kumar Mohanty, Civil Engineer-Municipal, Sambalpur University  | 07 02 2010 13:31:45 +0000
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Yes, a product can succeed without TV ads. word of the mouth creates some good percent of sales. Systematic planning is a must to decide on how to decide the communication campaign either through above the line or below the line
By ojerumu ernest, Head, Client Service/Production, Michael Burnet Services  | 07 02 2010 10:01:52 +0000
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planning is a must for a product to suceed . Only margins and schemes dont position a product prermanently.. in a customers mind. ATL can be done slowly after a certain phase in the launch...
By hrishikesh gajanan bhatjiwale, HEAD - SALES, Tastee Choice  | 07 01 2010 06:08:31 +0000
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ya thats true

but only when the product is going to be used by that mass

e.g. take industrial products who wants to be advertised

they know by their reputation and quality they are surely going to have orders

 
By Neerav Galathia, Sales Engineer, Aerzen Machines (India) Pvt. Ltd.  | 12 10 2010 09:34:16 +0000
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Systematic planning does not give success always. I have proved it in past coupple of yrs.

 
By Satish Panat, Top, Not applicable  | 07 04 2010 05:03:26 +0000
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if we consider today's situation its very difficult to succeed without any TV and Newspaper ads.


By sanjay kumar mangal, IT , TATA Group Co.  | 07 02 2010 17:27:11 +0000
Argue for "systematic planning is a must"
Argue for "ATL is not needed..."
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