Can ads increase the Life Cycle of a product?

creative advertising campaign can give an extra edge to the product. it can help to enjoy more time on a perticuler stage of life cycle

for example: Nirma washing powder, kayam churn

yes kashif, i agree to ur point.

there are many other factor but this is one of it, but no doubt..... wid proper mrkt understanding n good strategy considering the need of the time , it can  b achieved.

yes thats true for indian market

Dear Mr.Suryakumar sir, I would like to place here that it is acceptable that R&D needs money. It may please be noted that certain products have no life cycle at all{ cosmetics, consumer goods etc } which are treated as luxury items to meet the life style of people.

Regarding the products of Burnol, Vaseline, and etc., the concept of life cycle cannot be applied since they are medicines that may or may not suit according to the physical conditions of consumers.

Hence product life cycle has its significance with the products that involves capital investment. examples: Cars, Generators, Transformers, Electrical goods & appliances, wires & cables, Machines with high technology, and etc.,The manufacturers of these products are having well planned strategy with addition and deletion of certain features to give enhancement of life to the products to sustain the competition as well as sales decline .

Even today, reputed and well placed products of MNCs and Indian companies are being advertised in TV channels, News papers, Journals and Magazines with a view to keep their presence in the market, despite good sales performance. Why they are giving ads... they know the life cycle and their competitors with similar products and want to have their market share and they do not want to take away from them by their competitors.

It may also please be noted that certain companies increase market spending during recession and giving advertisements as a means of re-investment in its Brands. Of course it is not possible for small companies but companies with financial strength. So they can alter the duration of a brand life cycle.

No doubt or no one can deny that certain products have become obsolete because of the technological changes. They have become obsolete because of the reason of not taking the corrective actions to reinstate them in the market.In the present scenario of competitive environment, the fittest can survive. To sustain the competition the products are required to change to suit the needs of the customers.Under the life cycle of a product it is called rejuvenation. When a person is suffering from illness, he has to meet the doctor to recover from his sufferings. Similarly when a product encounter the stage of maturity or decline, it needs to be modified with special features like quality, durability, better performance which are similar to that of the new entrants in the market or the competitors. How the customers have come to know these changes, only through advertisements, face to face explanation, and advertisements in the leading news papers and magazines.

Nobody is stopping an Indian brand to have R&D support. When we talk about target vs. achievement, it is significant to realize the fact that what is the input will be the output. To achieve the target, the minimum required amount of input should be provided.

In the product life cycle, in the initial stage the product needs to develop a market for it which requires sales promotional activities to build product awareness and to educate the customers about the product. In the growth stage it requires to build brand preference and increase market share. In the maturity stage, the sales growth declines. Now the company has to be alert to seek the remedial measures to stop the unwanted things. 

The company has to find out the reasons or make a analysis whether it is due to reasons emanated from the company itself or due to the entrance of competitors with similar products. It should be noted that development is a continuous process to face the competitors with product differentiation.

Here how the product development with improved version reaches the customers/loyal customers/target customers... it is through ads of any mode.Ads are the form of communication through which the company is talking to their customers.

Ads can increase the life cycle of the products.Today all products and services have certain type of life cycle similar to any livings and there is no exception.Hence the PLC has been linked with changes in the marketing situation and impacting the marketing strategy  and marketing mix.The products are passing through various stages like Introduction, Growth, Maturity, and Decline.

But the declining stage is very crucial for any company. This is because this stage will affect the profitability of the company.Under the circumstances the company has to think whether to maintain the product or withdraw it from the market.

Since an increase in profits is the major target of all companies. Therefore, any company should understand that the PLC has not only emerged due to the time factor but also from the company's policies related to the marketing techniques, strategy and other methodology. So the proper understanding of PLC will help the companies to realize the corrective actions to be taken.

Here comes the advertising as a tool to enhance its products position in the market. When the products face the declining or saturation stage, it needs rejuvenation or injecting new blood. That is improving the products with better quality and special features comparing with the competitors.If necessary little bit changes in design and also in packing to attract. [putting old wine in new bottle ]

The extra additions can be informed to all their customers through advertising, medias, papers, magazines, and also through e-mails.Advertising is a form of communication intended to persuade its viewers, readers, or listeners or customers. Spending on ads in order to convince the customers with added values of their products will be of injecting new blood to the products.

But it is to be noted that PLC is of little value in the majority of FMCG market. So a well designed marketing strategy can alter the shape and duration of a brand life cycle

Ads can increase the life cycle of the products.Today all products and services have certain type of life cycle similar to any livings and there is no exception.Hence the PLC has been linked with changes in the marketing situation and impacting the marketing strategy  and marketing mix.The products are passing through various stages like Introduction, Growth, Maturity, and Decline.

But the declining stage is very crucial for any company. This is because this stage will affect the profitability of the company.Under the circumstances the company has to think whether to maintain the product or withdraw it from the market.

Since an increase in profits is the major target of all companies. Therefore, any company should understand that the PLC has not only emerged due to the time factor but also from the company's policies related to the marketing techniques, strategy and other methodology. So the proper understanding of PLC will help the companies to realize the corrective actions to be taken.

Here comes the advertising as a tool to enhance its products position in the market. When the products face the declining or saturation stage, it needs rejuvenation or injecting new blood. That is improving the products with better quality and special features comparing with the competitors.If necessary little bit changes in design and also in packing to attract. [putting old wine in new bottle ]

The extra additions can be informed to all their customers through advertising, medias, papers, magazines, and also through e-mails.Advertising is a form of communication intended to persuade its viewers, readers, or listeners or customers. Spending on ads in order to convince the customers with added values of their products will be of injecting new blood to the products.

But it is to be noted that PLC is of little value in the majority of FMCG market. So a well designed marketing strategy can alter the shape and duration of a brand life cycle.

Consumer products like washing soap(Sunlight,Tata`s 501 Bar) have died because of the advent of new products like RIN  and not only because of PLC.Products like POND`s Talc,COLGATE PASTE,BRITANNIA `S MILK BIKIS  with a change in name are surviving and continue to be Brand Leaders for decades fighting stiff competition.

Products do not die because of PLC alone .It is because of a combination of factors like upgradation in lifestyle,invention of advanced product technology,distribution,wrong pricing strategy,quality complaints etc.

Advertisement alone does not help a product to sell and it is only one among the 4 Ps.but advertisement can definitely prolong any Product`s life cycle to  reasonably longer period which can only be quantified  taking into a/c various factors like quality,available alternative,distribution,pricing etc.

Brands like Horlicks,Lux,Lifebuoy,Amrutanjan, are solid examples for the argument.These and similar Brands have stood the test of time for decades together by making various changes in the Product,Packaging, and advertisement strategies confirming that Advertisements can definitely prolong PLC of Products.

they do increase the life cycle..

cos if u consider the FMCG products... new consumers are coming into the target sector every day....( children gettin older may want to know more abt AXE)....

it goes on... just that the ads shud be more of a striking and relevant one... accordin to the time

PLC could be understood as a single traditional graph or as a function of numerous PLC for a product.

Ad play a vital role in increasing the product life cycle focusing on attribute enhancement,repositioning etc.

It could be used for putting a product in a maturity stage to the growth curve and thereby creating a new PLC for the product at that stage.eg Cococola,Horlicks ads over periods are classic examples for the same.

Thanks God FOR PLC! It at-least sanctifies the Strategy part in advertising, otherwise everything would be a wayward approach.

Hey Jayant, another topic for U, How Many Oranges and Apples can you fit in your Umbrella?

Amazing my dear Watson!! :) I completely secomd Kashif and Jayant!

Its not just ad that increases the sales but the quality of product also increases the sales as time passes. People must be satisfied with the quality, quantity and price of the product and if the company maintain its quality then its customer will advertise the same to others and sales will remain increasing.

hi Jayanth, i agree with your views on this topic.even today so many old products are still in our memory just by the way it is advertised and the impact it has created in us.for eg. NIRMA detergent powder,LIZZAT papad etc.,some innovative changes in advertising pattern from time to time will add some values.

Absolutely, Ads help in Re-Inventing & Re-Positioning the Product according to the changing market scenario(if product is evolving with the times). Then it also provides a new Life to the Product.