Can brand loyalty be bought?

Brand loyality would be rrelated to the product type i.e its usage- for cars, appliances which people use for longer period and have an overall experience of utility, safety economy etc, in such instances probably some incentives can get the customer back to the brand. But for consumables its absoluely difficult as with the plethora of brands and their advertisements you cannot bind the human mind to one brand.Here the formula of Mr. Somoso is absolutely correct.

It's earned over the years and has to keep getting renewed at constant intervals

no its cant be bought because its loyalty is made by knwon creative minds....and no one bought the mind strategies.and its loyalty.also that brand is promote by public.so not possible

In todays competitigve environment its difficult to go by without looking at new brands available in the same sector! Cell phones, TV's, DVD Home systems, Garments all have a RANGE of brands that beckon you!

I may have a liking for Cambridge white collection of shirts but a Louis Phillipe or Van Heussen or Zodiac will always entice me either with the price or quality of the garment!! You develop an attachemnt with a certain brand as you connect with its proposition and their mission. And in matters like these the heart rules the head all the time!

Mr. Somoso is absolutely right!

Very true Ms. Meena, gone are the days when there were very few brands, even few years back any tooth paste was known as Colgate but these days it is not like that people bye the product as per their choice and liking.
It's not only the brand now the service is also considered irrespective of price. Gone are the days when Indian market was dominated only by Fiats and Ambassadors, which were costing less than a Maruti 800 in those days, but now who prefers those cars? People need a change every few years and that's natural.

Gone are the days when there were just few brands for customers to choose from.Now they have the luxury of choosing from unlimited brands and its highly unlikely that they will be loyal to that particular brand for a long time.