Search Communities
  • Search Communities
  • Search Knowledge
  • Search Jobs
  • Search Topics
 
 
Industry : Advertising/PR/MR/EventsFunctional Area : Branding(Sales & Marketing)
Activity: 1 referals  119 views;  last activity : 14 hours ago

The bottom-line objective of every company is to ensure that a customer continues to purchase a product or service and remains loyal to their particular brand.But what do you think even after providing a satisfactory quality and service to customers,can companies be sure that customers will be loyal to their brand.In essence can brands buy the loyalty for customers?

 
Bookmark this...
 
Yes Vs No
3
 
 
 
 
10
3
7
Support   Support
 
Top Argument
2
0

The issue for brand loyalty is an intangible asset for brand owners… why? Because a person would be loyal to the brand only if he satisfied the quality and price of the product they bought. Because of it, an intangible asset of the brand owner could not be bought. Even if you pay a person for how many thousand buck and he/she is not satisfied by the product quality, he/she will still buy the product he/she really love most. The brand owner must be consistent in their high quality products. Service, service, service. Quality, quality, quality.. Price, Price, price..

 

This is my new Equation

Satisfaction = SSS+QQQ+PPP

This special equation is formulated by;

Yours Truly,

 

Mr. Denis Somoso

Philippines


By Denis Somoso, Financial Accountant, n/a  10 months ago
0
0

I believe brand loyalty can be bought in some ways.

A 5$ /250/- off coupon will encourage many people to go for Pizza place B even though they prefer place A over B usually. Continuing to give such offers/promotions to end consumers does bring about a mindset that this brand does offer me good discounts (even if not the best products)

But it kinda depends on the demograhics of the target consumer too. For lower middle income groups, price is a major factor in any 'buy' decisions. Their decisions are usually not as impulsive and tend to move towards more economical, even if not the best quality, experiences or brands.


By harshika sarbajna, PG Diploma student, Indian School of Business (ISB), Hyderabad  | 1 month ago
0
0

I agree with Karthik.Some brands develop a relationship with people and not only people then buy that brand continuously but also they tend to ignore the extra benefits provided by its competitors.And powerful brands are such that they advertise a lot and they also keep in mind the needs of consumers which make them very loyal towards it.


By James Masih, Product/Brand Manager, FedEx  | 10 months ago
0
0

Brands not only convey a meaning, but attch itself emotionally with the customers. No new brand can beat the established safety and delicacy of Johnson & Johnson baby products for at least long time. Some brands are more than just products to the customers and these brands always stand out.


By Karthik , Student, BIM, Trichy  | 10 months ago
0
0

Brand loyality would be rrelated to the product type i.e its usage- for cars, appliances which people use for longer period and have an overall experience of utility, safety economy etc, in such instances probably some incentives can get the customer back to the brand. But for consumables its absoluely difficult as with the plethora of brands and their advertisements you cannot bind the human mind to one brand.Here the formula of Mr. Somoso is absolutely correct.


By ravi vyas, sales and marketing, IFB Industries Ltd  | 19 days ago
0
0

It's earned over the years and has to keep getting renewed at constant intervals


By Manish Gupta, Deputy General Manager, Khet-Se Agriproduce India Pvt. Limited  | 1 month ago
0
0

no its cant be bought because its loyalty is made by knwon creative minds....and no one bought the mind strategies.and its loyalty.also that brand is promote by public.so not possible


By alok jain, Regulatory Affairs Manager, student  | 9 months ago
1
0

In todays competitigve environment its difficult to go by without looking at new brands available in the same sector! Cell phones, TV's, DVD Home systems, Garments all have a RANGE of brands that beckon you!

I may have a liking for Cambridge white collection of shirts but a Louis Phillipe or Van Heussen or Zodiac will always entice me either with the price or quality of the garment!! You develop an attachemnt with a certain brand as you connect with its proposition and their mission. And in matters like these the heart rules the head all the time!

Mr. Somoso is absolutely right!


By Makrand Bhave, Marketing & MICE, WIZCRAFT International  | 10 months ago
1
0

Very true Ms. Meena, gone are the days when there were very few brands, even few years back any tooth paste was known as Colgate but these days it is not like that people bye the product as per their choice and liking.
It's not only the brand now the service is also considered irrespective of price. Gone are the days when Indian market was dominated only by Fiats and Ambassadors, which were costing less than a Maruti 800 in those days, but now who prefers those cars? People need a change every few years and that's natural.


By B.Mehernath , Sales/BD Manager, Bondit Construction Chemicals Pvt. Ltd.  | 10 months ago
1
0

Gone are the days when there were just few brands for customers to choose from.Now they have the luxury of choosing from unlimited brands and its highly unlikely that they will be loyal to that particular brand for a long time.


By Meena Deshmukh, Product/Brand Manager, Videocon Inds  | 10 months ago
Most popular on TooStep
Hey,I am fresher.Can you tell me how to start career in IT industries?   |   Indian academia not upto the Industry standards: Kiran mazumdar shaw   |   difference betwen MNC branding and in indian branding? while MNC branding do their best.. why can't we...   |   Original product from India INC.?   |   Product recall: How brands can ensure minimal damage?   |   Budget 2010: Which sector to focus first?   |   Hey,I am fresher.Can you tell me how to start career in IT industries?   |   Change the Uniform of Police   |   Will 3G become more popular in india as comperision to 2G.   |   Is Asian Institute of Management & Technology New Delhi is Recognized institute to issue distance learning course certificate?   |   Healthcare & Life Sciences Professionals   |   NGO - The helping hand   |   Design Patterns in Java   |   NGO - The helping hand   |   HR Professionals   |   leaders-in change management   |   BattleGround for Sales Professionals   |   Investment Hub   |   BattleGround for Sales Professionals   |   Entrepreneurs: Success Stories   |   Oil-Less Economy - Is this the end or the begining??   |   How to secure network   |   Yeh Mera Bharat, India & Indian! Good & Bad! Us and History!   |   Economic outlook for manufacturing sector in 2010   |   Shopping Mall Design & Management - Making the ‘Mall Work’ and ‘Profiting’ the Retailer   |   Ppt: Leveraging the power of mobile marketing for brands   |   How Automotive Industry can beat recession?   |   Coke Vs. Pepsi Case Study   |   Check NOKIA Mobile Phone Quality   |   What are the challenges faced by the HR in the Hotel industry?   |   Future of Mechanical Engineering 2008 to 2028   |   Infosys Vs TCS Vs Wipro : Fire is still alive   |   Videocon's New LOGO : Will it be successful ??   |   India Vs Pakistan - Military Strength   |   Future of Mechanical Engineering 2008 to 2028   |   Railway budget 2010   |   Budget 2010 India   |  
Register for MoreOptions!
  • Create a confidential Career Profile and Resume online
  • Search, Evaluate across multiple openings & discuss with your recruiter!
  • Technology & Personalised Service - Come together for YoU!
Viewers also viewed
In branding what is important building relation or loyalty?
 
0 referals 16 arguments, 345 views
What defines great Brand experience according to shoppers? Which great brand experiences deliver...
 
260 referals 21 arguments, 228 views
Rising cost of energy and materials, global competition and the introduction of new regulatory...
 
123 referals 8 votes, 395 views
more...  
Recent Knowledge (88)
 
0 referals 2 arguments, 10 views
For years marketing professionals have been telling that brand value confers a genuine...
 
322 referals 11 arguments, 63 views
I have seen the media always refer names of organizations only when there is something bad about...
 
25 referals 10 arguments, 76 views
more...  
More From Author
 Always pay attention to current market trends. local occurrences. fads. economic periods of plenty and poverty. etc. An informed. up-to-date marketing strategy will never fail to compensate for any shifts in customer expectations. needs. and desires....
The socialisation of the web has made it evident that brands that want to succeed online must feel and act like humans, not like desperate, distant corporations. Some social media marketers have taken on the role of teaching brands how to be human:...
IPL can be lucrative platform for those companies brand that have very deep pockets or strong money muscles. The sponsorship cost is very high small companies can't go for it. And it not sure that after investing in IPL a company is going to get back...
more...