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Can cricket create buzz in US?

Created by : Yash Singh, Coresspondent, Star  | 01 18 2010 10:45:11 +0000
Industry : Radio, TV & FilmsFunctional Area : Sports(Personal Interests)
Keywords : cricket ipl indian premier league t20 twenty-twenty test cricket one day cricket cricket in us
Activity:  588 views;  last activity : 03 07 2011 04:55:53 +0000

For years, the Americans have cast their culture at nations around the world and asserted their way of life - you aren’t a winner if you don’t eat hamburgers. So, maybe it’s time that India gave something back to America and cricket could well be the answer.

In a recent news report it is said that, if Indian Premier League chairman and commissioner Lalit Modi has his way, America will play host to its first IPL matches in the next 18 months. And who knows the Super Bowl could soon be making way for an American 20-20. Already there are plans in the works to hold IPL matches overseas and we hope to be able to provide the fans in the US the live experience of the IPL.

http://www.cricnews.in/wp-content/uploads/2009/04/ipl-points-table2.jpg

But cricket's success in US is somewhat difficult as there is already the popular, super bowl, basketball in the form of NBA, and then there is Baseball which are really popular, and cricket will be a whole new thing which will find support from the large Indian diaspora which is out there, but on the whole will cricket be able to create buzz in US? do share your views on this.

  
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Top Argument
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I think it can create quite a buzz, though all the odds are against cricket, but the new T20 format has caught the eye of everyone and its fast and entertainment non-stop and this attribute of cricket will make it popular else where than India in the future, if it was test cricket or one-dayers I would have my apprehensions, but T20 being the format will be a success in US too. would like to see what others think.
By Yash Singh, Coresspondent, Star  01 18 2010 10:55:57 +0000
 
Top Argument
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While I absolutely would love to see cricket blossom in the United States, the market share is heavily dominated by baseball, and as stated above, baseball is rooted in the american culture. Like soccer, in order for cricket to propser in the U.S, it would take a dominant national team, and then interest would grow within independent leagues within the U.S. Recent success of the U.S Soccer team, has propelled fans to further expand their interest in soccer. Cricket is a fabulous competitive sport, and I hope to see cricket gain interest amongst the U.S culture.
By Steven , Marketing Associate, Comrise Technology  01 18 2010 16:09:16 +0000
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It’s the Money that speaks in US.

The moment the Gamers see the stash and hear the crunch of the $, they’ll make sure Cricket jives, as a cult or as a white collar game.
By Shiuli Mukherji, Head Strategy Plan- , Region SEA  | 01 21 2010 08:35:11 +0000
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America is a multicultural society, and a large chunk of its population consists of people from cricket playing nations. The trend can start positively from such a segment. Remember, Canada was a venue to a few international matches, and crowd was present in full capacity. Moreover, Americans are an open society, ready to accept multicultural trends and traditions. Also, World's leading economy will soon find investors in a money minting sport. Cricket is going to be a popular game, if not craze in America in the next ten years
By Kujnish Vashisht, Partner/Principal/VP, Expedient Consultants  | 01 19 2010 06:08:17 +0000
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Yes, T20 should be able to make inroads, particularly if Lalit Modi can get his show with the cheerleaders and all, to the US. Would be too much to expect it to replace baseball in their national affections, but the large Indian (non-red), and Pak population would support.
By Ajit Limaye, Chief Executive - Qatar Operations (B,UI & E), L&T  | 01 18 2010 18:40:14 +0000
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Yes why not. As long as the format includes cheerleaders, water boys and mascots and makes you hit couple of beers on a game. After all it would be couple of yankees passing through adolescence. If pokemon does it  so can cricket. Adieu M.C.C we are in the age of flattened baseball bats  and the home run is  indeed a boundary. We are live from super bowl and no sir back seat mating after the game is politically incorrect these days
By avaneendra mudigonda, legal Counsel, MVN  | 01 18 2010 18:12:30 +0000
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Definetely yes.. ....

& it will have more to do with lucrative business potential which IPL will offer rather than appreciation & enjoyment of actual gamesmanship of cricket. We should be ready to see more girls, more skin show & more boozing which will be occupying higher %age of on-screen time than exploits of Sachin Tendulkar Or other players of his stature.   

Americans excel in monetization of each & every facet of life & hosting of IPL will provide them enough option to exploit business opportunities from Indian Diaspora which among the wealthiest emigrant community, has started asserting itself in political arena & which is more than eager to show off itself as fashionable & trendy. Hosting of IPL in America will provide Indians all of such opportunity in a very quick span of time
By RD Gupta, Sourcing, Procurement, Vendor Development, Exim, Supply Chain Management  | 01 18 2010 13:46:02 +0000
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NO. NEVER. Yanks are practical and sensible. The employers are "tough". Any thing outward is not on office time or on loss of office time. No one will watch cricket in the USA if they have to pay for both the ticket and the days salary
By V. Srinivas, Freelancer, Information Technology  | 03 07 2011 04:55:52 +0000
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No. It will not create any buzz in U.S.
By SHRIKANT MANOHAR DANKE, Project Manager, Phadnis Infrastructur Ltd  | 12 06 2010 09:03:01 +0000
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Steven your correct in US basketball and soccer are rooted in their culture. It is difficult to change and they even don't show interest in cricket. If at all people accept it also, there will be no word of buzz among them. 

Thanks.....
By Jayant Vishnu, Art Director/Sr Art Director, Creative  | 02 04 2010 12:08:09 +0000
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No, I don't believe that cricket will be able to make a major impact in the US since there are games like baseball, golf etc which have over the years have created great interest in the minds of every citizen in the US.
By John D Nevin, Manager - Finance & Administration,StreetEdge Investments  | 01 23 2010 04:52:14 +0000
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Games like cricket require a certain cultural milieu to flourish. The original format of test matches required a lot of time and leisurely pace to play. Britishers had these advantages and therefore played a lot of cricket and also bequeathed the game to their subjects. So today most Commonwealth nations play cricket and play it well. US was also a colony but failed to pick up that trait as it developed (deliberately, it seems, in hindsight) a different sort of culture hence plays aggressive, competitive games like baseball. Probably these games suit their cultural inclinations better.. Just a thought... seems plausible to me...
By Azhar Kazmi, Professor, King Fahd University of Petroleum & Minerals  | 01 20 2010 21:02:40 +0000
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It will take years and years. Having a world class national team would help, but most sports in America start as children. Soccer is very popular among children, but still does not gain much attention at the professional level.


By Debra , Chief Marketing Officer, The Expert Marketing Coach  | 01 19 2010 16:38:20 +0000
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i do not think US will play cricket.Us has never played any sport other than their own already playing sport take for e.g. hockey, soccer, cricket.

 
By shivanand shenoy, self employed, siddhi  | 01 19 2010 10:45:25 +0000
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Baseball, basketball, rugby are so deep rooted in US mindset that unless you see cricket being liked at the kids level, it cannot create any buzz. I agree with one of the statements in the other ideas. Cricket is far from gaining a "CULT" status. 
By Vinay Udekar, Advisory Systems Analyst, IBM  | 01 19 2010 09:01:35 +0000
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Well, on second thoughts, the NRSA (Non-Resident, South Asian)  Population might form a chunk of Cricket Fans and encourage short-form of cricket (i.e. 20:20 or ODIs), and may slowly bring in some Native Americans as a floating fans.

With such a long history of Cricket in India and with equally long Film Industry, we could come out with only One Cricket based movie (Lagaan), as apposed to the scores of  'base-ball' based movies or proud mention of the association with it by the leading actors in innumerable Hollywood movies.
By M. Prabhakar Rao, Author of "Mayhem Of The Miserables!", http://www.smashwords.com/books/view/52075  | 01 19 2010 07:29:27 +0000
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I completely agree with Tony!! If you see the baseball films that Hollywood has produced with Robert De Niro, Kevin Costner and who have you, you will notice that in US baseball, basketball and American football are CULT games with people (men and women alike) follow their idols like gods!!

Cricket in its 2020 form would gain some moments of popularity but may not be able to achieve the CULT status!
By Makrand Bhave, Marketing & MICE, WIZCRAFT International  | 01 19 2010 06:28:11 +0000
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Not much of a buzz I'm afraid - I can only think the 20/20 form of the game would be of any appeal but baseball is faar too prevalent.
By Tony Kitson, Project Leader/Managing Consultant, STATIS Ltd  | 01 19 2010 02:41:07 +0000
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Yes, if we can acquire a taste for baseball, they too can reciprocate.

It is very difficult to change the cultural preference of a nation, which has been rooted in a deeper historical attachment.
By M. Prabhakar Rao, Author of "Mayhem Of The Miserables!", http://www.smashwords.com/books/view/52075  | 01 18 2010 11:56:25 +0000
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