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Topic : CRM In Banking Industry...
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Created by : Adrija , Assistant manager finance , HDFC Bank  | 10 09 2010 10:36:24 +0000
Industry : BankingFunctional Area : Business Processes(Operations)
Activity:  561 views;  last activity : 10 17 2010 10:06:42 +0000

Increasing competition and more demanding customers coupled with today’s financial crisis mean that banks require a more flexible and accurate CRM approach in order to survive.

So, can CRM help banks to succeed in financial crisis??

 
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Yes Vs No
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of course yes. a bank with good CRM has an advantage as compared to its peers.
By sandeep mohapatra, MBA/PGDM student, Amrita School of Business, Kerala, India  | 10 17 2010 10:06:42 +0000
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yes it improves custome satisfaction
By cmsrinivas , SalesManager-autoloans NBFC  | 10 17 2010 09:35:24 +0000
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yes, CRM can help banks succeed in current financial crises. if banks,take more initiative in customers queries.. like what type of facilities. servies they want...
By barjinder , BCA student, BBK DAV COLLEGE FOR WOMEN  | 10 16 2010 04:33:25 +0000
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CRM is like a magnet, it resist to diffused existing customer & attract other by this customer satisfaction tool, only if when it is part of stratgy for whole time.
By ashesh anand, Consultant, THE MASTER'S  | 10 11 2010 15:59:05 +0000
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Yes, CRM is the need for all service sector industry at present scenario. And it will definitely help to banking sector to overcome the financial crisis..


By Vipin Bhasin, Private Equity/Hedge Fund/VC-Manager, Indian Investment Co.  | 10 11 2010 15:41:17 +0000
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Yes, very much !!! I understand even a public sector bank like SBI has allocated a huge budget and training its employees on CRM. And, CRM is all the more necessary in current financial times (not, crisis please) 


By Suryanarayan Murthy, Asst Vice President (Corporate Finance), A Hydro Power Project  | 10 11 2010 10:33:15 +0000
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I dont have that much of experience with the banks but i can say most of the banks are facing challenges between them so they should not loose one point in any way. CRM is the way of attracting the soul of people if they did that definately it will work-out befor that industry analysed the people what they are mainly expecting from the banks..


By vadlamudi deepa, Account Services Executive, shriram transport company ltd  | 10 11 2010 09:53:12 +0000
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Yes, CRM is necessary. Let me quote a recent bad experience of mine with a bank. I lost my debit card and applied for another one. Somehow my address got changed, the person who helped me fill the form, did not ask for any address proof, it seemed strange to me but taking their knowledge for granted, I filled in the form. For the next 1 month, I didn't get any reply or the debit card. I took out time, went to bank again. It took them 2 hours to tell me that due to address change , the debit card didn't reach you. They handed me over the card but pin number was missing this time. Without even feeling sorry for the incident, they told me to bring the address proof and apply for the card again. I felt ashamed to be associated with that bank. Pathetic customer service , I must say. If I cannot trust them for such a small service, would I be able to approach them for big deals later on, I do not think so.This is an individual case, but might be the bank is use to dealing with its customer's in the same way. One bad word for the service goes a long way..


By Mamta Sachdeva, Business Development Manager, Web designing  | 10 10 2010 07:45:10 +0000
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Nowadays, many businesses such as banks, insurance companies, and other service providers realize the importance of Customer Relationship Management (CRM) and its potential to help them acquire new customers retain existing ones and maximize their lifetime value. At this point, close relationship with customers will require a strong coordination between IT and marketing departments to provide a long-term retention of selected customers. This paper deals with the role of Customer Relationship Management in banking sector and the need for Customer Relationship Management to increase customer value by using some analytical methods in CRM applications.


By PALEPU RAJAGOPAL, ACCOUNTANT TRAINEE, GODREJ AGROVET LTD  | 10 09 2010 12:06:18 +0000
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yes , I strongly agree with you.banks can take care of his costumers by adopt CRM and also understand theirs need.

there are many banks and if CRM is not adopt then costumers may switch to another one bank.so CRM is helpful to improve bank's productivity, faith and growth also.

 


By sateesh pareek, Marketing Executive, Sanathan Textile (p) Ltd.  | 10 09 2010 11:15:51 +0000
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Efficency with accuracy can only be provided through CRM and its the only thing that can lead to a fullproof solution against faulty assumptions and there after bad analysis.


By Amit Rai, MBA/PGDM student, Birla Institute Of Management Technology, Greater Noida  | 10 09 2010 11:11:00 +0000
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I strongly believe that CRM can help banks to improve their productivity. This will improve all the process & hence it will result in maximum output & customer satisfaction.


By Adrija , Assistant manager finance , HDFC Bank  | 10 09 2010 10:36:24 +0000
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Dear Adrija,

Do you mean to say that there will not be any need of CRM for the banks to succeed if the financial crisis gets over?

In competitive environments CRM would always be the need of the banks not only to succeed, but also to survive. If at any time any bank tries to ignore CRM, customers would ignore that bank leading to its doom.


By PS Dhingra, CEO & Vigilance & Transformation Management Consultant, Dhingra Group of Management & Educational Consultants  | 10 09 2010 17:10:09 +0000
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I totally Agree with Mr.Dhingra, don't try to make CRM as seasonal factor.
By Kapil Dev Sharma, MBA/PGDM student, Ramaiah institute of management studies,bangalore  | 10 09 2010 16:51:09 +0000
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If I bring in CRM and train 5 dogs, 5 cats, 5 tigers and 5 donkeys  and give five different banks to each of these groups, whose productivity will show a marked increase?. Obviously the dogs will do better because they have a tendency to 'do well', they have a culture to 'please' human beings. What I am trying to tell is that as long as the people who use a process does not have the motivation to make it a success, we are not going to see any change  - our culture has to change!


By John Jacob, Consultant, confidential  | 10 09 2010 11:14:22 +0000
 
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Mam, when someone publishes a study or research it means there is fair amount of truth into it. You just cannot brush off the matter saying it is fake. If so then you should resonate.
Thanks Manish btw many here are too old for this :) MR. Murthy the link of your blog :)
As such I am not satisfied by the sides given. But the question that should be raised is that why should there be an increase. They already have enough what more do they want?
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