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Topic : Predicting Consumer Trends for 2010
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Can eco-consciousness and ethical behaviors of companies influence consumer shopping behaviors?

Created by : Shailena Varma, Logistics Manager, Target  | 01 18 2010 12:02:20 +0000
Industry : Retail Chain/LogisticsFunctional Area : Consumer Sales(Sales & Marketing)
Keywords : consumer companies issues shopping ethical behaviors eco-consciousness
Activity:  133 views;  last activity : 07 06 2010 20:18:09 +0000

Consumers face ethical dilemmas in every aspect of their lives, from choosing which clothes and food to buy to how they travel to work. The importance of particular issues and whether they warrant action in terms of consumers changing their behaviour varies between different people and over time. What do u think, Can eco-consciousness and ethical behaviors of companies influence consumer shopping behaviors? Share your views...

  
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The process is going to be gradual not radical and it will take time.
By Shiuli Mukherji, Head Strategy Plan- , Region SEA  01 20 2010 10:41:32 +0000
 
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Yes very much. Each & Every thing which is Promoted & Practiced by the Rich & Famous does create Impact on the Masses.
By Kashif Billal, Design Manager, Fashion Designer  | 01 18 2010 17:35:20 +0000
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Environmental issues are becoming more prominent. In past years, the Government has launched varius ACT on CO2 campaign to encourage people to reduce their carbon footprint. This has helped in launching more energy efficient products, which has changed the perceptons of Consumers and also Consumers’ priorities on what they define an ethical brand.
By Shailena Varma, Logistics Manager, Target  | 01 18 2010 12:02:20 +0000
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In my view, consumers are more worried about the price factor than such eco-consciousness and ethical behaviors of the manufacturers. This is demonstrated in a report conducted on consumer research. In effect, consumers were turning away from green alternatives in markets as diverse as those products, because manufacturers have failed to develop products that can compete on price in the mainstream market. Consumers may wish to use their product less and even purchase greener alternatives, but they are unwilling to pay excessively more to do so.
By Mohit Aggarwal, Sales/BD Manager, Oracle  | 01 18 2010 12:22:10 +0000
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