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Can Hero motors do best without own R&D

Created by : sandesh nigam, Sales & Marketing Engineer , Electronica machine Tools Ltd  | 12 24 2010 10:09:06 +0000
Keywords : can hero motors do best without own r&d
Activity:  45 views;  last activity : 12 24 2010 10:09:11 +0000
 
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these are basis of hero group images. This requires regular model upgrades, more fuel efficient engines and other changes to the range of products offered to its customers. Besides, as one of the largest motorcycle manufacturers in the world by volume, Hero would need to have its own R&D capability to position the brand globally. There has to be a clear value proposition associated with the brand for the customers to be able to differentiate it from the other brands. Technology plays an important role in brand positioning. Such is the nature of the auto industry and all mature global players in this industry have a strong internal R&D capability
By sandesh nigam, Sales & Marketing Engineer , Electronica machine Tools Ltd  | 12 24 2010 10:09:06 +0000
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