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Marketing & Branding

 

Can In-film branding be the chief medium for marketing??

Created by : Purvi Ghosh, Marketing analyst, Percept Advertising  | 12 13 2010 08:46:36 +0000
Industry : Advertising/PR/MR/EventsFunctional Area : Branding(Sales & Marketing)
Keywords : marketing branding ads tv newspaper in-film branding medium for marketing
Activity:  455 views;  last activity : 03 25 2011 10:02:39 +0000


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Today’s concepts of marketing have undergone a huge change — it’s no longer plain vanilla usage of mass communication tools. It’s no longer just about catching your audience when they are reading a newspaper or a magazine, or watching a cricket match on TV, or listening to the radio. Big time In-film branding is coming more and more into picture today in terms of marketing perspective. So, what do you think people can In-film branding be the chief medium for marketing??

  
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One of the major growing medium of marketing is Film industry where people clearly get focused about the product.
By M Syam Sunder, mba student, Amrita school of business  | 03 25 2011 10:02:39 +0000
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ya i agree with you pradhnya but with planned mkting startegy..
By parveen kumar, Retail Store Manager, Adidas  | 02 24 2011 08:38:24 +0000
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for purchase point of view many factors effect consumer buying behaviour,so i it is compulsory to innovate with exisisting product.
By Manu Sinha, MBA/PGDM student, institute of foreign trade and management  | 02 21 2011 19:13:52 +0000
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Only the things which control the situations & Command to attract the mind of people such stories can make successful marketing
By Ganesh Kundleshwar, Planning Engineer, Afcons Infrastructure  | 02 21 2011 11:15:54 +0000
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not always it depends how the product used and if massage is clear to audience
By Garima saha, Retail Incharge, Consim Info Pvt lta  | 02 21 2011 08:33:37 +0000
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yes, it is good medium for branding. I think many film are doing branding in film for 10 sec. in dialogue, various scene,song etc. Many example are there. Film branding is increasing awareness in public and even people also remeber that product in particular film. Company are also analyse or go through with film story then they will decide to do branding.... So it is good medium,,
By Virag Shah, Confidential  | 02 21 2011 05:08:25 +0000
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Yes it is good medium for marketing but it doesn't ensure sales.
By Nilesh Pawar, Legal & Secretarial, Valencia Professional & Management Services LLP  | 02 10 2011 09:29:21 +0000
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Public awareness is increasing day by day ither through film, televisions, internet or otherwise. Business organisations are looking for more avenues of such kinds. As Encashing, producing becoming more easier after this kind of marketing approach. Why you take example of Jhandu Balm business - consider long back Johny Walker's Tel Malish Champi. in Bobby film small motorcycle (Perhaps Rajddot) driven by Rishi Kapoor and many more example can be find of similar kind. Not only this, brand ambassador them selve are going to sale on ticket counter window for their movies. See Times of india 13 Dec.2010 Delhi Times showing Salman on Ticket window at Delite Cinema. So in-film branding may be one more paying alternative of marketing. Alind Saxena
By Alind Saxena, Managerial (Ex.), CSIR-CRRI  | 12 14 2010 14:50:36 +0000
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Yes to some extent but people now a days do a thorough Market Research before buying any product.
By Michael Daniel, Resource Consultant, Concorde Management Consultants  | 12 14 2010 11:05:55 +0000
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yes, you can see the Dabangg move in this movie Zandu Balm songs it increase sales of Zandu balm 25% after realizing movie one month
By M.B.MALANI , MBA/PGDM student, R.R.INSTITUTE OF MANAGEMENT BANGALORE  | 12 13 2010 12:47:41 +0000
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Obviously once the brand gets noticed through the films it gets a status quo by itself. That status can never be achieved by rigorous marketing no matter how rigorously you do. Actually these are the best tactics for marketing where people should focus though they are costlier too.
By Neerav Galathia, Sales Engineer, Aerzen Machines (India) Pvt. Ltd.  | 12 13 2010 09:11:11 +0000
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Yes, brands have realised that movies are a great way to reach out to an audience which is captive for a few hours. However, this is not a new occurrence. Hollywood started the trend of product placement much earlier than Bollywood.

Though in-film branding is not the chief medium for marketing, it definitely is a very cost-effective medium. There are instances where it may reach around 4 to 5 per cent of the total advertising budget of the big brands. Brand managers today realise that a movie finds traction across different platforms apart from cinema theatres, such as DTH, entertainment channels on TV and home video. So the brand continues to gain exposure even after a movie is released in the theatres.
By Purvi Ghosh, Marketing analyst, Percept Advertising  | 12 13 2010 08:48:35 +0000
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Only if the film is having top actors and also if the film is doing well.
By pradhnya meshram, Sales Executive/Officer, Tata Communications Ltd  | 02 10 2011 17:55:32 +0000
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Nope, in todays world where viewer fragmentation is big and there is a clutter in the media, one needs to have a judicious mix of various communication tools. While in-film branding is good, it depends on the exposure it receives. It is usually better to have an in-film branding in some song sequence so that repeat audience will get to see your brand. It is always better for a fashion brand to be exposed to in-film branding because of the length of visibility whereas an FMCG brand will not get that much exposure.
By Jaygopal Raghavan, Marketing Manager, Landmark Group  | 12 29 2010 17:25:22 +0000
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In film branding has become quite ineffective, thanks to more money been pumped in "ONLY CRICKET", with World Cup around, its all the more obvious, so it has been quite not happening to that extent. Look at IBM or INTEL Campaign or for that matter series of Car Manufacturer bombarding with TVC's making even TATA Motars to book their time well in advance. So in film branding has been very intimidating considering the purchasing capabilities of the Target Audience. Football could have made a huge difference. IPL is not to be forgotten. Where autioning of players are like; Shaadi.com or Bharat matrimony.com
By R.Hariharan Subramaniam, Account Director, (Strategy and Planing), LIVEPOT QATAR, AL Wakhra  | 12 13 2010 13:47:38 +0000
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