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Created by : Namrata Pathak, Accounts Manager, American Express  | 03 29 2010 06:50:21 +0000
Industry : Sports, IPLFunctional Area : Funding, Sponsorship, (Others)
Activity:  784 views;  last activity : 07 06 2010 20:18:09 +0000

If you think that cricketers' wages in the Indian Premier League don’t measure up to what English Premier League footballers make, think again. According to the inaugural Annual Review of Global Sports Salaries to be published later this week by sportingintelligence.com, the second highest-paid league, based on first-team salaries on a pro-rata basis, is our very own IPL.


http://www.iplcricketlive.com/wp-content/uploads/2008/04/indian_premier_league_logo.jpg

 

The Indian Premier League's brand value was estimated to be around $4.13 billion (over Rs 18,000 crore) in 2010. According to global sports salaries review IPL is the second highest-paid league, based on first-team salaries on a pro-rata basis, only second to NBA league. It is calculated that average salary of IPL over a year is £2.5 million.


So, can IPL become the worlds highest paid league in future??

 
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Yes Vs No
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Top Argument
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Yes, the way IPL is making income it seems that it will surpass all the leagues in the world. American National Basketball Association (NBA) league, whose annual average salary is 2.62 million pounds, the IPL’s average salary, calculated over a year, is 2.5 million pounds. It must be remembered that the league is only played over a six-week period, making what cricketers earn for playing Twenty20 matches astounding.

In the 211-team list currently monitored by average first-team pay, Royal Challengers Bangalore comes in at 12th, at an average of 57,833 pounds a week, standing two places above Manchester United.


By Namrata Pathak, Accounts Manager, American Express  03 29 2010 06:53:31 +0000
 
Top Argument
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T20 and particularly IPL will be redundant soon!!

Brands will probably stop connecting through this tourney completely. Lets face it, the innovation lasts as much longer as the year. Two more teams added does not mean another life span or an extension at most by say two more years. Beyond that??

I seriously doubt if the mongoose bat would be the next best thing happening to IPL!! Thats not anywhere near being innovative at all. IPL now needs to really introduce more challenging features  to keep the public interest going. I dont think that the IPL large screen (theatres) without ads is really working that well. Simply because media would have gone ballistic otherwise!! I just wish that this enterprise which is our own and very INDIAN in format and application and even its origin, should keep its freshness going with introduction of newer challenges. Prize money notwith standing, I feel that this league is going too fast for its own good. They are introducing too many things too early and thats what is diminishing the interest levels in the audiences!!

It has the potential to grow even larger than the NBA or EPL, but I have my doubts!!


By Makrand Bhave, Marketing & MICE, WIZCRAFT International  03 30 2010 04:29:14 +0000
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It is only secocn in 2010 since it started in 2009 In Asia it is number 1 salary pay master So in 2011 it will surely surpass and reach the top
By Nikhil , Senior Manager, Insurance  | 03 30 2010 15:03:46 +0000
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I would totally support the fact that the IPL would be a major money churner even in the coming years.Withvall the money being put into the tournament and advertisers pumping in cash on seconds basis,It may be one of the highest grossers in few years to come.With the coming of two more new Teams next year,who knows,the clouds may rain money!!!!


By vishal kumar, Team Developer, Bank of America Continuum Solutions Pvt. Ltd.  | 03 30 2010 14:25:47 +0000
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May be Possible.

K Rajagopalan.


By k Rajagopalan, Area Manager, Amitex Polymers (P) Ltd.  | 03 30 2010 05:48:10 +0000
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The Indian Premier League (IPL) has become an emblem of India’s aspiration to be a recognised world power in most, if not, all spheres.

lalit modiIn a country of 1.2 billion people, most of whom are bonkers about cricket, the IPL is a symbol of everything they want India to become – a true global power.

There is something about IPL Commissioner Lalit Modi that suggests a reservoir of pressurised energy waiting to bypass Indian cricket’s myopic administrators, the nepotism, corruption, vested interests, personal fiefdoms and incompetence.

America and China also beckon. All that is needed is the right salesman (him), the right product (the IPL) and a belief in the power of the market.

Modi’s mission is to make cricket enticing and accessible, and hence more lucrative.

In 2008 he introduced cheerleaders to the game, causing a storm among conservatives. This year, he forged a deal with Google and YouTube to broadcast live IPL matches online.

“I see the IPL becoming bigger than the NFL, the NBA, the English Premier League,” he tells The Times with typical grandiloquence.

The idea for the IPL had been gestating ever since Modi was a student in the US, but the real impetus came when he had a cup of tea with a leading sports agent at Wimbledon in July 2007, by which time he was the vice-president of the Board of Control for Cricket in India (BCCI), the national governing body.

What followed is testimony to his powers of organisation. By the time the first ball was bowled nine months later, the tournament had generated two billion dollars from the sale of television rights, team franchises and other licences.

In 2004, before Mr Modi battled his way on to the Indian cricket board, which owns the IPL, its annual income was probably less than 15 million dollars.


By ravindra shrivastava, Information Systems(MIS)-Manager, iifs pvt ltd  | 03 30 2010 05:22:50 +0000
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of course . thats for sure


By vigneshwar reddy, B.Sc student, bio technology  | 03 30 2010 05:10:00 +0000
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Yes , provided lalit Modi keeps coming out with new ideas all the time and making sure that no of matches should not go up as audience will lose interest


By Abhijeet Kapoor, Sales Manager, ACS Technologies ltd  | 03 30 2010 03:32:49 +0000
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Thanks for the referral Mr.Namrata Pathak. While supporting your argument, we have to consider other factors also. Let us hope for the best. Now it is premature to infer.Mr. B.V. krishnamoorthy has also thrown certain valid points.


By NATTERAJA R. ARIKRISHNAN, GM-Projects, Bentec Electricals & Electronics Pvt. Ltd  | 03 29 2010 17:00:25 +0000
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Yes. We can only guess.

K Rajagopalan.


By k Rajagopalan, Area Manager, Amitex Polymers (P) Ltd.  | 03 29 2010 11:01:35 +0000
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Yes IPL can become the world's highest paid league highest  in future.


By kasturirangan.r , INSURANCE ADVISOR, Life Insurance Corporation Of India  | 03 29 2010 08:06:29 +0000
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With millions obsessed with the sport, it is quite possible for IPL to overtake all other sports in monetary terms. A few words of caution may be in order:

With two more teams entering the fray, and the number of matches increasing to 90+ for the next version, we may do well to consider the person-hours lost - the thousands who throng the stadium every day for two or three months, and the millions who watch on TV. The timings that invariably result in the match starting at 2000 hours being completed only close to midnight, what happens to productivity in the workplace the next day? Please add the commute time both ways and the figure you get is staggering.

There is a need to invest part of the obviously huge sums of money on other sports if only to have some variety in a vast nation. This will pay rich dividends in the long-term. After all, everyone cannot become a cricketer.

Finally, at some point, with the IPL, the world cup, the champions trophy, T20 in other countries and perhaps a few more innovations, the law of diminishing interest and diminishing returns is bound to creep in. Who cares? The approach right now seems to be to make hay while the sun shines.

 


By B V Krishnamurthy, Consultant  | 03 29 2010 07:34:32 +0000
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yes i agree with markand. with limited market in India i think the indian principle of ati sarvatra varjate (overdose of something harms) will apply.


By purushottam awasthi, LLM student, Faculty of Law Lucknow University, Lucknow  | 03 30 2010 10:09:55 +0000
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I completely agree with what Makrand has said and IPL is becoming more and more Ads and less cricket and also with players looking they don't belong to a team but to many brands and even more  frustrating is the ads that appear in an over which is used for Ground advertising, there is very less innovation that is happening, and too much of complexity interms of revenue generation I think it should be made more simple where there is transparency and there is less confusion. Yes IPL has all the ingredients to become the worlds highest paid league but without proper knowledge of how to take it forward with too much experiments one will kill the golden goose.


By Jayant Vishnu, Art Director/Sr Art Director, Creative  | 03 30 2010 04:44:03 +0000
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