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Can Mahindra become a Global SUV player??

Created by : Mridula Maity, Product Development Manager, Rugel  | 08 25 2010 07:38:39 +0000
Industry : AutomobileFunctional Area : Strategy Execution(Strategy & Execution)
Keywords : ssangyong ssangyong suv's mahindra & mahindra company mahindra-ssangyong deal
Activity:  257 views;  last activity : 01 10 2011 07:43:22 +0000

Mahindra and Mahindra which has recently said that it would use its purchase of South Korea's Ssangyong Motor to become a global player in the sport utility vehicle market. Pawan Goenka, the president of Mahindra's automotive and farm sector, said the merger would help both companies expand in the global market.

Will Mahindra & Mahindra become a Global SUV player?

  
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I think they can become a very important player in the SUV market. As Mahindra & Mahindra have their brands like Scorpio & Xylo which are doing well at the moment, I believe that Ssangyong and Mahindra make powerful companies to create a global SUV brand. Though Ssangyong, South Korea's smallest carmaker, is mainly a manufacturer of low-priced but robust SUVs such as "Rexton," "Kyron" and "Actyon" that sell globally. So, with Mahindra & Mahindra joining in with them, can create an impressive scene in South asia with their SUV's and also with Ssangyong's dealership's all over the world, it will give the Mahindra's an edge in penetrating the SUV market worldwide very easily.
By Mridula Maity, Product Development Manager, Rugel  08 25 2010 07:53:55 +0000
 
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M&M has a very good potential to become a SUV player globally, but the success in the international market may not become competitive enough with the other dominated players. The deal with the South Korean industry may boost the design and quality standards within India.
By Jagadish Bhombore, Design Engineer Mechanical, Apcon Systems  | 01 10 2011 07:43:21 +0000
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By Sushil Gangwar, Chief of Bureau/Editor in Chief, Sakshatkar.com  | 01 10 2011 05:53:10 +0000
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Buying out Ssangyong will give access to the R&D and global channels of that organization. This can be leveraged for sketching out a global strategy. However, Mahindra seriously has to reconsider Engine power and capacity and interiors before launching their models. But, of course, such refinements will normally be made before globally launching their varients.
By Siva Subramaniam, MBA/PGDM student, Jerusalem College of Engineering  | 08 30 2010 11:27:18 +0000
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Yes, I support
By AnupkrMGakbhiye , Admin/Facilities Manager, ECL  | 08 30 2010 09:47:49 +0000
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I support for yes, & my best wishes are with Mahindra to become leading global brand.
By SHRIKANT MANOHAR DANKE, Project Manager, Phadnis Infrastructur Ltd  | 08 30 2010 09:34:13 +0000
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Its not a new thing about M&M connecting with other companies, there is still a news spreading that M&M discussing with GM for their most prestigious SUV, The Hummer. and Ssangyong, Mahindra already made a partnership with them to supply engines for some of the models like AXE and if they merge M&M will be some what unstoppable in terms of SUV market (Keeping in mind of Scorpio, Bolero etc. ). So let it happen and we may be seeing one great car maker from India, set its flag on other countries.


By jinesh vinayachandran, Assosiate Professor, Matha College of Technology  | 08 27 2010 16:48:46 +0000
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May be in India they can, but globally I don't think so, I am hearing the name of Ssangyong for the first time, and all their SUV's which you have mentioned in your argument, and also there are very big players in SUV segment from all the major car companies, so its very difficult for Mahindra to succeed in the SUV segment. We need to wait and watch.
By sumitra dutta, Consultant, XYZ  | 08 25 2010 09:37:11 +0000
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