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Marketing & Branding

 

Can old timers crack it with new avatars??

Created by : Meena Deshmukh, Product/Brand Manager, Videocon Inds  | 11 29 2010 11:55:06 +0000
Industry : Consumer DurablesFunctional Area : Consumer Sales(Sales & Marketing)
Keywords : sony samsung lg videocon aiwa akai weston old electronic consumer durable companies sonodyne kelvinator old consumer durables
Activity:  256 views;  last activity : 12 01 2010 01:55:44 +0000

TV was to kill the radio. It didn’t . The same analogy holds true for the home-grown durables industry, whose history is littered with brands knocked cold by a tide of MNC giants such as Sony Corp, LG Electronics and Samsung Electronics.

A legion of old-time consumer electronics brands such as Akai, Panorama, Weston, Kelvinator, Oscar and Maharaja Whiteline that once ruled the roost in India, are looking to return in new avatars. So, can old timers crack it with new avatars??  share your thoughts on this...

  
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yes if only if they have a money power and come out with a innovative design and usage
By rajeev karunakar, salesman, shanfari trading  | 12 01 2010 01:55:44 +0000
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yes coz they have benefit of being in market so they know market better than new borns. only thing they should do, according to me is : be frank with customer...if u r good, tell them frankly and if u lack somewhere, tell them boldly... seconly, change with time otherwise time will change for u...
By sirat raza, MBA/PGDM student, sri balaji society ,pune  | 11 30 2010 16:47:52 +0000
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Yes they can surview only thing they need to understand is the pulse of indian consumer as Micromax did
By anish kumar, O&M Hub Lead (KL & TN Circle), TVS interconnect systems  | 11 30 2010 10:40:20 +0000
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I believe any company can overcome a bigger company if the company executives are smart to overcome the bigger counterparts. Bigger companies have an already existing standard which is going to make them try to improve that. Smaller companies should bank on innovation in their production and research techniques, think out of the box to get new ideas and better products.
By Pramod K Srikanth, Project Engineer, Studio H2O Corp  | 11 29 2010 19:11:44 +0000
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If we talk about brands which meena mentioned( Akai, Panorama, Weston, Kelvinator, Oscar and Maharaja Whiteline),they have occupied a certain place in the mind of target customer. If they start positioning themselves they won't have to struggle like a new entrants. They can succeed in market place provided they streamline their objective with that of their vision & mission & look for long term value creation.

Talk about Nokia & Micromax,yes primafacie Micromax has got some  piece of pie,but Nokia still stands tall amongst their competitors. Nokia can never be compared with Micromax.


By Ajeet Pratap, Marketing Officer  | 11 29 2010 17:55:09 +0000
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All new things developed and invent to minimize human efforts.....
By Anil Shetti, M.Sc student, Pune University  | 11 29 2010 16:24:37 +0000
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I agree with Meena for the example she has given of Micromax Mobiles, which is coming up very fast.
By Ashok Kumar Sharma, Cust. Service Manager, BASF Styrenics Pvt. Ltd.  | 11 29 2010 13:10:08 +0000
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There is another example of Shopping Malls coming up in the country. People like the new concepts but the old type of shops will exist anyway. So what I want to say is that the new products may not kill the old products for ever.
By Ashok Kumar Sharma, Cust. Service Manager, BASF Styrenics Pvt. Ltd.  | 11 29 2010 12:54:50 +0000
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Yes, but the job is by no means easy. They are pitted against the marketing muscle of big-box companies that are having a heady run in India. LG, for instance,  but the Indian companies making a comeback have been inspired by the success of several Indian mobile phone brands such as Micromax, G’Five and Spice Mobile against market leader Nokia. There are some open spaces available in the entry-level segment where these brands are trying to fill up much like what the Indian mobile phone brands did.
By Meena Deshmukh, Product/Brand Manager, Videocon Inds  | 11 29 2010 11:55:06 +0000
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BIG NO, bcs consumer needs brand and value for his money, TV,WM & REFRI being bought on brand/tech/service,see recent example of one TV brand where shatrughan sinha was adevertising recently...peopl not accpected that brand...yes these entry will put pressure on MNC to provide product on lower price and invest more on their branding.
By pawan sarswat, Regional Sales Manager, VAN HEUSEN, Madura Garments  | 11 29 2010 17:49:11 +0000
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It will be no because the market share in these type of products always depends on the brand value and servuce areas covered.Though they are old but the MNCs have their imense intensity in people's mind about their branding.Besides,now a days electronics goods are getting cheaper and cheaper..even if they can entry with low cost,but sustainability wont be at all easier.
By Ashis Kar, Senior Engineer, Adani Power Limited  | 11 29 2010 12:50:54 +0000
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