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Created by : sujit Kumar, Marketing Manager, Wipro Peripherals  | 06 18 2009 11:58:00 +0000
Activity:  368 views;  last activity : 07 06 2010 20:18:09 +0000

Consumer behaviour (CB) - Let me start from here. All the companies want to have a data from somewhere or whereever. They do market research in various ways. They divide the customers in various segments. Study Each Segments properly and see the potentials in each segments.

Part of this is simply consumer psychology, which is obtained from various sources. 

Several marketers have recently adopting Internet behaviour to fathom consumer interest levels. How much do you agree?

Can someone or everyone taking part in this discussion come up with some personal experiences so that we can all learn from each others experiences.

 

 
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yes, Human psychology can be understood. Vs Can be understood in part, sometime the data can differ.
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Look at all the user friendly websites, applications, appliances. These are designed based on human behavior. Internet is a huge platform for anyone with the right set of tools and knowledge to get down to even the personal details of any internet user. Terms like social engineering, identity theft etc are done based on understanding the behavior of users on this large platform. A simple script can throw up loads of data on the OS, browser, resolution, IP, country, city etc without any problems. Google posts its advertisements based on these data - giving you personalized ads and information. There are also many other sites - the most creative of them being adult sites which will give you very personalized ads based on the location from where you are browsing. There is technology and means available to get the details and pattern of the user's internet usage.


By Vijay Bhaskar, COO, Divami Software Private Limited  06 19 2009 09:54:45 +0000
 
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Human psychology is as deep as ocean and very complex.it can differ in many ways and times even without any reasons!! but inherit means of behaviour is what others see most times and that is what reflects in any datas or polls etc., comming to consumer behaviour it depends on what kind of influence the product is making on them through advertisements or by other means.


By jairaj shyam prasad, Production Manager, BOSCH Ltd  06 20 2009 13:40:14 +0000
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Yes. Human psychology can be understand by this. What a person think reflets by his words, What he is speaking or wrighting.


By sachin , Team Leader -(NonTechnical), Infor Global Solutions  | 07 10 2009 05:22:16 +0000
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Yes...Human Psychology can be understood from his/her behaviour on Internet but to an extend... by chatting with them we can create an imaginary personality of him/her in our mind and thus we response to them in that manner... its not always correct but it helps to create a persons overview in our mind... All these data are used to create a virtual 3D/ interactive model...


By Ketan Dangi, Sr. Motion Graphic Designer, Spectrum Communications and Consulting, Inc.  | 06 29 2009 06:01:56 +0000
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YES, I agree with this....

MY perception may be wrong but I think it is the best way to know.

We can see people are engineers but they  have intrest in something else so they post such knowledge items.

From the title of knowledge item, the feedback they give,the time they log on (time of post), their writing style etc from all these we can get to know about the person and what is he thinking...yes to know some behaviour we have to meet that person face to face


By Sambit Kumar Sahu, Management Trainee, Sequel Logistics Pvt Ltd  | 06 27 2009 11:29:10 +0000
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Human psychology can be understood. Like Yogendra Singh said, it also depends on your intelligence level. Internet is an arena where you are not face to face with anyone. So deception is easy. People have learnt the ways of internet and have smartly hidden their actual behaviour. So you need to be aware of such scenario as well.


By Jayant Vishnu, Art Director/Sr Art Director, Creative  | 06 20 2009 06:58:28 +0000
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We can understand the human psychology in many ways !!

An Experience can teach you on this.

But it is very much understable ...


By Paresh.Khanchandani , FCD Business Manager, ExxonMobil Company India Private Ltd.  | 06 18 2009 13:08:43 +0000
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Of course...............It is possible.........only thing is how intelligent r u to understand psychology.............It depends on your intelligence level.........


By Yogendra Singh Chauhan, Civil Engineer-Highway Roadway, AECOM  | 06 18 2009 12:13:46 +0000
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I don't know how to respond to this.  Mahaveera is too great and I am too small.  I have given my answer for all three scenarios at the end.  My only request was that all of you narrow down the question so that answers could be easily found


By SR Sham Sunder, CEO/MD/Director Technoaid  | 07 11 2009 13:07:35 +0000
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sunder sir you remind me of mahavira ::

one question :: 3 propositions as answers :: another 9 as sub answers ::

:: the way mahavira used to reply to the questions of seekers ::


By Ajay Ziz, Dy. Registrar,, University of Jammu  | 07 10 2009 05:04:16 +0000
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Don't you all think that the time has come to narrow down the topic for debate?  In my view, we should narrow it down to any of the following :

1. Human behaviour on the internet in a social networking site is

a.  unpredictable

b.  predictable in part 

c.  wholly predictable

2. Human behaviour on the internet in a professional networking site is

a.  unpredictable

b.  predictable in part

c.  wholly predictable

3. Human behaviour on the internet for the purpose of targeted advertising is

a.  unpredictable

b.  predictable in part

c.  wholly predictable.

My reply if such narrowed down debate take place will be "a" for first point, "c" for second and third points.  


By SR Sham Sunder, CEO/MD/Director Technoaid  | 07 09 2009 13:01:40 +0000
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Chances are 50-50 yet not accurate and it is purely depends upon on what purpose they are using the internet. Google conducting extensive research on their market analysis and SEO. Few research concepts are based on the user behavior and the mouse actions.  Anyhow, we cannot collect the precise user data from the internet. 
Response to internet is not an easy thing to get it done on business perspective. Nowadays, marketers are using internet as a rich medium for marketing and we can see lots n lost of ads which paves way to grab the attention of the consumers or internet users. Only few are successful in this but not all.

Chances are 50-50 yet not accurate and it is purely depends upon on what purpose they are using the internet. Google conducting extensive research on their market analysis and SEO. Few research concepts are based on the user behavior and the mouse actions.  Anyhow, we cannot collect the precise user data from the internet. 

Response to internet is not an easy thing to get it done on business perspective. Nowadays, marketers are using internet as a rich medium for marketing and we can see couple of ads which paves way to grab the attention of the consumers or internet users. Only few are successful in this but not all.

 


By Raju Ramalingam, Business Analyst, Rhytha Web Solutions  | 07 07 2009 16:46:53 +0000
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As per my knowledge, we can understand human psychology to some part, but no one surly say that whatever he/she understands is 100% correct. As vershajee said its tough task to make our opinion by net.


By Mangala Shetty, Project coordinator  | 07 07 2009 09:58:05 +0000
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well its nice topic to discuss........... but my feeling is its really tough to catch humen psychology through net disscussions..human psychology is blend of unlimited and unexplored vision attitude and perceptions.


By varsha , Head/VP/GM-Quality, frac  | 07 06 2009 16:28:12 +0000
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To me nothing is more assurable to know a human being than meeting him/her in person.I think that the human psychology in total cannot be determined by their behaviour on the internet. Body language ,pace of speech and  conduct in public are some of the major factors that help in understanding human psychology which cannot be determined from internet behaviour.

However there are certain characteristics which could be less than 10% of that person's actual behaviour that can be attributed from the internet.Often (and I say repeatedly) the use of a certain kind of writing style like being to the point and outright in every write up could give an idea about the characteristic of frankness in a person.Similarly good compiled work can be attributed to meticulousness of a person but these can sometimes differ.

 Sometimes it is thought that people who use the internet to express their feelings do so because they fear talking or raising issues outside or are introverts.This is definitely not true in all cases as there are people who can carry themselves well in both the environments.Certain things like repeated use of abusive language on the net does definitely give us an idea that something is wrong with the person but  practically one characteristic cannot define a person's psychology as a whole and the internet can only give us an insight of one or two traits of a person in most cases.


By Ramya Gundavajhula, Post Graduate Student,University Of Melbourne  | 06 27 2009 14:42:56 +0000
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Understanding a person through the internet is impossible. The human psychology differs based on various aspects. Therefore there is always the huge possiblity for the data to be differ.


By Fazalur Rahman, ManPower Development Specialist (Leadership & Talent Development)  | 06 23 2009 13:20:31 +0000
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This is one argument I feel all of you will oppose me!  I would not make a distinction between gynaecology, orthopaedics, paediatrics etc. and psychology.  All of them are branches of life/medical science.  Therefore, if human body can be understood, human behaviour can be understood too.  If human body can be understood in part, human psychology can also be partially understood.  To me, brain is only a body part but not commander in chief of a human body as many would like to believe.

However, if a human's internet behaviour is properly analysed, google is taking a significant step forward in this direction, a product idea can be made to reach the right human.


By SR Sham Sunder, CEO/MD/Director Technoaid  | 06 23 2009 11:11:34 +0000
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Let me share with you a joke I heard in the past. It goes like this "Nuerotics live in Mansions, Phsychotics just below that and Physcho Nuerotics below them".


By Mathew Cherian, Research Associate/Analyst, Western Michigan University  | 06 19 2009 18:14:23 +0000
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Never!

Every human by force of habit uses a facade before opening up and sizing up the party in conversation with Its human behavior. Why should a completely unknown open up to a completely unknown even if;

Unknown has a face: Photo on profile

Unknown has a job: Job description on profile

Unknown writes thoughts that match me: Comments and Debates, Blogs... etc

Unknown remains unknown on the NET. You never really know who the person is becuase there is no voice to identify and place the physical self to it at any given time. The face that you might see on chat windows or on cam can be made and put up because you can NEVER really know if that was the same face and voice that was interacting with you!!

CB is something that can be judged physically in a deliberate event but never on the most ethereal medium calle dthe net!! recently the Cuban PM son got involved with some lady on the net who was a guy!!!


By Makrand Bhave, Marketing & MICE, WIZCRAFT International  | 06 19 2009 09:13:51 +0000
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As part of course of our CB i have started understanding responses from people that they do on internet on see its being done on them.

One of the responses i got when knowingly i visited a person's Orkut account many times. Another i sent mails many times. There were many things i observed from this behaviour itself. These were done with different segments. (I will put this result on my blog sweetsujit.blogspot.com ) 

I got behaviour pattern from it. But still i think i have to get the data from other sources too. 


By sujit Kumar, Marketing Manager, Wipro Peripherals  | 06 19 2009 08:22:28 +0000
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Human behavior is never understood from Internet on what they do simply because deviations of mind I mean the only the negative behavior can be meassured. Positive behavior cannot be meassured. If a person watches too many Porns sites or behave promiscuosly then one can attribute it to ID tension some ungratified desires causing tension which is a deviation. Also, a person behaving Nuertoticaly can be identified when one watches worthless information that too many different such sights which are not correlated. Threat mails, inducing mails without any purpose other than sex etc; are signs of tension.

Buyer behavior cannot be classified as mental deviation. It is ones predispostion for certain products except for sex products.

Then the whole gamut of Physychology spins around Physchosis and Nuerosis with many sub divisions for them. Extreme negative thinking is Phsychosis, and worthless thoughts and actions is Nuerosis. Negative thinking with worthless actions following them is known as Phsycho Nuerosis.

 


By Mathew Cherian, Research Associate/Analyst, Western Michigan University  | 06 18 2009 18:51:23 +0000
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Human behaviour is a very complex thing and we can not observe from one dimenssion.


By Iftakhar Khan, Sr. Software Engineer and Database Designer, OKS Spantech Pvt. Ltd.  | 06 18 2009 13:13:24 +0000
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