Can we create buzz around a product without advertising?

itis easy way for a short period

NO, Buzz can be created without ads. The marketers can directly contact their target customers who can be explained about the products and its features.Further, the project consultants can also be briefed about the products. The Frequent visits and interactions with the above customers and the consultants will definitely help to buy the products. Once they used it will come to the light that the products products purchased and used by them are good. This will in turn motivate them for repeat  purchases and they will also inform it to others.

Today there are lots of companies not depending much on ads only, but their sales team to create vibration. There are products which do not require much ads. example- products with technical nature. These products promotion are handled by experience and qualified sales team. 

Mind Gym International is a new concern. They have no advertising budget. Simply using virals and internet as medium of communication. Yet there all public shows are full. This has been my own experience. Similarly I am about take a case of kerala Surgicals. About which u can know sooner.

hi Jayant, nice topic to talk! yes, a product can be a success eventhough it dosen't have any hi-fi advertising.if we can just go back to the basics of selling of product,it is very clear that its impact on buyer is the supreme irrespective how it is sold!! i may be wrong but, personnaly i feel even a buzz can do wonders if the product is really in acceptable manner.sometimes even negative buzz also helps.

The word buzz relates to how much people are talking about a product and it is not what the advertising talk about a product. So buzz is a art of how to get others to speak about a product.Buzz can be created without embarking on advertisements.A display and demo of the products is again a advertising.In case a product is having a good quality and differentiated from competitors, its dependence on advertising is much less.If a customer feel a brand is good, he will definitely recommend it to the next 5 people who will in turn recommend it to next 10 people and thus this process will continue. If the message is contagious, people themselves become become a medium.

Well placed truth Mr.Neeraj. Good  exambles are door to door selling and the elevation of the empire of Ambani's group companies in our country.

Without much ads threre are popular brands in India. Exambles are:

Delton cables, Unistar cables, Despite no manufacturing, the cable companies brand names Incab, Premier, and Omega are very well established brand names even today. Similarly in switch gears companies, we can name L&T, Schneider,Abb,Siemens,C&S, Standard, HPL, Bosma, and Gem and many more. Of course their ads are only in magazines. hence buzz can be created without much ads in TVs. 

Sorry Makrand if I have misquoted but its Ms Husain's claim which I saw in one of her interview's at icmrindia.org.

Thanks for your feedback.

As per the changing technology scenorical of the hitech world is using the resources at the particular current time what is the best possible for promoting and advertise their product. Everyone want to earn profit with minnimum cost or try to to maximum cost cutting with maximum profit. If we go back to 25 to 30 years, at that also the product was sold, promoting and advertised. If we take an example of Dhirubhai Ambani was the creator of Ambani Group of Industries or Reliance group, what he was?? nothing.... The first shop was opened of Reliance is Vimal suitings and how was it opened??

In the begining of his journey, he did promoting their product on cycle and done door to door selling. At that time also he did great and wonderful job by doing door to door selling. he hadn't have much money for even advertising given in newspaper. Like that door to door to selling and promoting products is the best way of buzz your product and also it having great prospect to know that what is the basic requirement of the market, what the public wants actually. Advertisement on television, radio, newspapers, pamphlets, internet etc. having one demerit is they can not judge at that current time what is the consumer need. 

Yes Mr.Jayant, you are absolutely correct. Buzz can be created without spending much on advertising.Just I would like to place before all the following:

The sales team or a sales executive can personally meet their customers with the range of product catalogs and the product features can be explained to them.Frequent follow-up with the customers and interaction will help to improve the sales.

Product demonstration can be arranged for the targeted customers.

Showcasing their products through participating exhibitions or conducting road shows in the important places of the market.

The marketers can arrange sending news bulletin about their products to their customers.

The medium of e-mail systems can be utilized.

Organizing dealers meet or their customers meet once in a year in resort/hill stations which will motivate.

Devising incentive scheme to achieve sales target which will boost the sales

While comparing to the ads cost, the above measures will definitely be better and costs lesser. Face to face contacts have been established under the above methods between the buyer and the seller, which helps to resolve the issues immediately across the table

Amazing topic from the grey cell tickler!!

1. kashif: Absolutely!! Its a very active surrogate form to create a buzz. Its directly indirect if you know what I mean!! :))

2. UJVAL: Shahnaaz Hussain: Bad example. She was huge in print media particularly in the tier 2 town hindi mags. In fact I remeber her ads on the home video video cassettes where she used to herslef appear and speak about her products!! fab india: Agree. Thats a case study for sure.The most visible communication for awareness were the signature brown paper bags and of course the store signage that was more often than not NEON!!

Twitter is a self exmple of creating a huge BUZZ without advertising at all. The now famous tweets is also a by product of buzz without any real advertising. Twitter was allabout WOMMA and mails. (Mails at best are a promotional form, no formal comunication at all)

Yes, a buzz can be created to day thanks to the digital media and its viral quality!!

But in today's competitive world and also the formats that are available for the brands to showcase themselves and their products, it has become imperative to push forth some communication for the people to be aware of. Traditional form of creaing awareness will never die, its only the non traditrional means that will keep innovating and rejuvenating itself!! Thats my belief!!

Thanks for yet another grey cell tickler Jayant!! :))

Shahnaz Husain created a 250 Cr herbal/Ayurveda treatments & cosmetics group & she asserts that once for a short period she hanged a small banner in front of her clinic in her starting days & except for that she never advertised.

Fab India is another group with about 100 stores across the country; claims that they never advertised & the group is a Harvard case study.

I think its very difficult but some people always do what seems to be impossible.