Can we ever have a one time marketing strategy for a brand??

Nope because your marketing strategy needs to be a dynamic one. One that has to change with the times and other conditions. A brand that has a one time marketing strategy  - strong or weak will stagnate over a point of time when the going gets tough. Market dynamics arent the same always and in todays world keep changing every other day. A flexible marketing strategy is one which takes into account changing conditions and adapts its strategy with the times to help the brand come out as a winner.

market is brand trend. consumer need and we provide brand , should be diversified and not one.

THANK YOU MEENA FOR YOUR INVITATION.

AS MR.RATAN TAT ONCE SAID,IN TODAY`S CONTEXT,CHANGING MARKETING SCENARIO,EVEN IF YOU WANT TO STAY WHERE YOU ARE,YOU HAVE TO KEEP ON RUNNING.THIS IS A STARK REALITY.CHANGE IS THE ONLY CONSTANT THING IN WORLD. WHAT WAS ACCEPTED YESTERDAY NEED NOT BE ACCEPTED TODAY AND TOMORROW.SO MANY MANUFACTURERS WHO REALISE THIS KEEP ON INTRODUCING BRAND EXTENSIONS OR MODIFY THEIR PRODUCTS DEPENDING UPON THE CHANGE IN THE MARKET PLACE AND IN THE CONSUMER`S MIND.CHANGES MAY EITHER BE IN PACKAGING,PRODUCT OR POSITIONING OR IN ADVERTISEMENT AS ALL THESE WILL HELP RETAIN THE CUSTOMER AND ALSO WILL HELP INCREASE THE SAME.

The scope of marketing strategy includes - "market segmentation, targeting, brand positioning, pricing strategy, distribution strategy, promotion strategy, and many other activities". In a dynamic market scenario one cannot stick to fixed strategy and expect a favorable customer response. A marketing strategy would be an effective one only when it has the capability to rightly forecast and match the every changing dynamic environment. A simple case of CADBURY, where it constantly changed its positioning and targeting strategy from children to occasions to youth and then adults has finally created a demand in all classes of the market proves that marketing strategy cannot be a single and a constant but rather a dynamic and responsive one.

As customers keep changing. Their moods keep changing with the time. Their demands keep changing. With the time every thing related to marketing the product keeps changing. Marketing scenario keep changing. Competition among different players keep changing. Social background, Income level, Educational background each and every thing which influence the marketing of products keep changing with the time.  Change is the rule. Nobody can deny. So you can't have a marketing strategy which is fixed for a particular brand or product. We all can see this happening at the marketplace for ourselves. We don't need to have the opinion of a Harvardian for this particular thing. Not only innovations but the strategy has to change with the time.

NO... MARKETING STRATEGIES HAVE TO CHANGE...WITH TIME, WITH SEASON, WITH BUYER'S MOODS, WITH NEW COMPETITION, WITH...

There are ample reasons for Change in Marketing Strategies for every Brand. Since the Market & Buyers are so Fickle Minded & keep changing their Moods & Loyalty.

To constantly WOO THEM & KEEP THEM TIED UP to the Brand... Strategies have to move with Time.

IN INDIA, MORE SO... with such a diversity in the Buyer Segment, Marketeers have to constantly keep pace with the Buying Sentiments of each segment of Buyers.

Happy Debating Friends !

Market keeps on changing day by day and the customers would feel the new brand will give new look to that particular product(for which market share is formerly there in the market). To enhance the market share for any product brand strategy provisions has to change time to time, if not market for particular product would come down gradually. Taking the example of Asian Paints - Apex Ultima brand to capture the market for this product previosely thay had promted one brand into the market later on they had move to one more brand stratgy with updated version into the market..

We can not have one strong strategy for marketing a brand. This is because the effect will be there for certain periods, then it needs modification or change in strategy that is not possible always. So better we must have more than one or multi-prong to cope up with the ever changing business environment in the markets.

Thanks for the referral Ms.Meena.

In marketing one time marketing strategy is not the mantra,for simple reason,you have competition,competitors also have strategy to fight their compititors, as the strategy keep changing depending upon the theme a brand is adopting.If one has to market a brand one has to have competitiveness,competitiveness is nothing but having variety of strategy to market a brand and fight competitiveness.