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Marketing & Branding

 

Ceiling Fan V/s Air conditioners Match 2011

Created by : Virag Shah, Confidential  | 04 28 2011 06:26:40 +0000
Industry : Consumer DurablesFunctional Area : Branding(Sales & Marketing)
Keywords : fan ac
Activity:  1089 views;  last activity : 10 20 2011 05:18:18 +0000

Summer season is started already and also Match is started between Air conditioner V/s Ceiling fan. Ceiling fan won the toss and choose the bating. Ceiling fan started advertising and branding first.

Todays people are moving more towards Air conditioner than Fan including all class people excep lower & lower middle class. Last year Air conditioner market has won and covered good market share as compared to fan. Last year AC market has broken all the record and at that time very boom as well as demand of AC. Demand became high against Supply in overall market. Day by day ceiling fan market is going down, no doubt demand may be in market but still now a days the trend is coming of AC market as time is changing.

Will ceiling fan market will survive in long term? Who will win this time in match?

Ceiling fan team players:- Bajaj fan, Usha fan, Orient fan, Havells, and Local many more....

Air conditioners PLAYERS:- LG, Videocon, Whirlpool, Voltas, Philips, Onida, Blue star, Godrej and many others.....  

Who Will win ?

  
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Air conditioners Vs Ceiling Fan
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Overall market Air conditioner share is high and also going on as compared to ceiling fan market. Trend is change and becoming more quality as well as status conscious. Lower middle class also going slowly to buy AC. An price wise if you will analyse , price will also became economic as competition rise in Overall FMCG market (consumer durable). As compared to fan, people are getting quality products with advanced technology. So AC market will rise..
By Virag Shah, Confidential  04 28 2011 06:26:40 +0000
 
Top Argument
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cieling fans anyday scores over AC. only in extreme heat conditions shud AC be used
By srirang gollerkeri, Senior Recruitment Specialist with AimPlus Staffing Solutions  04 29 2011 04:41:15 +0000
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As a part of my CDM Project for Air Coolers we did a technical paper on Coolers Vs AC. Though Coolres are lowe energy solutions, and involves good air quality, AC's fared better with the respondents with respect to (a) Status symbol, (b) feeling of highre comfort. However when you compute the costs of Tons of Carbon it emits due to the consumption of the electricity, Ac's are worst offenders and it would be almost more than 100 times that of Fans and Coolers. Thugh coolers weighed in favour because of its ability to bring down temperatures to around 26oC, whch fans cannot. Hence AC's usage should be shunned. Ask Symphony for this.
By AMISH , Writer - Administrator  | 06 14 2011 06:53:03 +0000
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I fully support Air conditioners in peak summer. Ceiling fan can never compete with AC in respect of cooling. During peak summer, who does not want AC ? The temparature is around 48 to 49 degrees and please let me know whether ceiling fan works better or AC ? I am not against ceiling fan, but it is just not fine in Summer season atleast. Barring Summer, Rest of the year Ceiling fan works very well.
By Parimi Nagendra, DY.MANAGER (HR) GAIL (India) LTD.  | 04 29 2011 06:12:06 +0000
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40 + temperatures do need air conditioners in concrete buildings. Unless, there's norm for naturally cooling architecture, ceiling fans are not sufficient to cool down buildings.
By Abhijit Anand Prabhudan, Admin/Facilities Manager, Ca*****  | 04 28 2011 14:41:43 +0000
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Everyone wants to purchase AC but all cannot. But does that mean Fans will be in higher demand , I don't think so. Those who already have fan wouldn't go and buy new ones.. And except that there is some problem with the existing ones.
By Meena Deshmukh, Product/Brand Manager, Videocon Inds  | 04 28 2011 09:23:14 +0000
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The demand for both with co-exist. Air-conditioners may occupy bed-rooms and the drawing rooms, yet fans would be required in portico, dining hall, study rooms, etc. If the middle class buys one A.C., they would go for three ceiling or pedestal fans. Therefore, demands for both will co-exist.
By S. Muralidharan, Executive Director, Knowledge Foundation & Campus Around the Corner  | 04 28 2011 06:44:32 +0000
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interesting debate.....what about coolers...
By ujjval jain, Retail, Retail  | 10 20 2011 05:18:18 +0000
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We should prefer ceiling fans over air conditioners because they are power efficient and also don`t harm the atmosphere. Air conditioners are responsible for destruction of ozone layer.
By Saquib Alam, B.A (sociology), BRA Bihar university  | 10 19 2011 14:48:39 +0000
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Air-conditioners may steal the show in The scorcing summer of india,But still i recon that Ceiling fan rates high in terms of compatibility of the market trend.
By VISHWA DEEPAK MISHRA, HR-Talent Acquisition Cum Business Development Manager, Leading IT Giant.  | 04 28 2011 15:32:09 +0000
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no doubt, AC may be on demand. but still, I would say  Ceiling Fan is still in demand. Low class and low middle sections, today cant afford AC. They still prefer to go for Ceiling Fans. In fact, areas which face frequent electric cuts, would turn to Ceiling Fans as Acs get disrupted due to frequent voltage fluctuations as compared to Ceiling Fans
By vega jain, Management Trainee, Bimal Aluminium Pvt Ltd  | 04 28 2011 08:09:54 +0000
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