No doubt, it is channel Market. Bill Gates mention that networking is the future revolution. Most organization are now jumping into channel market. People drive business much faster than any other media.
By
Santosh Kumar, Product Technical Lead
| 06 06 2010 13:19:21 +0000
Channel Market makes d task of "REACH" easier and simple for both customers as well as for companies. On one hand a customer can chose a "VARIETY AND ASSORTMENT" of the product offerings from many different producers and can "COMPARE" to chose d best, on the other hand companies can "PUSH" & "DISTRIBUTE" their offerings to distant locations through their channel partners. Its a WIN-WIN situation for both customer as well as for company. In future with the increase of online buying..a shorter channel shall be added to this channel market will make things much easier for both customer and companies again.
By
sachin kaushik, Channel Manager, Century Plywoods
| 05 14 2010 14:19:13 +0000
THANKS TO YOU MEENA. IN A VAST COUNTRY LIKE THAT OF OURS,THERE WILL DEFINITELY BE RETAILERS,WHOLESALERS,FRANCHISEES,STOCKISTS,DISTRIBUTORS ETC.THIS IS THE MOST EFFECTIVE SYSTEM TO CARRY THE PRODUCT TO THE END CONSUMER.BARRING EUREKA FORBES,ION EXCHANGE, AMWAY & TUPPERWARE, APPROACHING THE END BUYERS DIRECTLY THERE ARE NO NAMES WORTH MENTIONING,SELLING PRODUCTS TO THE CUSTOMERS DIRECTLY.MANUFACTURERS CAN NOT AFFORD THE LUXURY OF OPENING THEIR OWN SHOWROOMS(EXCEPT BATA) WHICH IS NOT ONLY EXPENSIVE BUT CUMBERSOME.
By
s.baalu , Consultant, XYZ LTD
| 05 14 2010 08:13:28 +0000
It has never been a buyers market in the history or in the future. It used to be a perception that discounts and offers are due to the market transformation to Buyers market. No compeny is desparate to loose the margin. Offers are not actuals. Investors in the companies don't loose a dime, buyers will definitely fall for the offers. All in the game, all is well.
By
Tata V.S. Kameswara Rao, Proprietor, Deals-on-Wheels
| 05 13 2010 15:10:35 +0000
Channel market is a decisive distribution market which supports the process progressively in turn enhance the distribution of market in right manner. Channel market or Buyers market both may play a vital role, although channel market plays a major role as earlier we have a practice of buyers market later on we moved to channel marker as the scope for the buyers marker come down, only thing we can observe that if channel distribution succeeded in the market with the support of the same buyers market would survive in the market..
By
Venkatesham.G , Purchase/Vendor Development Manager, Radico Khaitan Ltd.
| 05 08 2010 05:49:30 +0000
It purely depends on the life cycle of the product. In the initial concept to product acceptance the role of channel is very important and only when the product/concept is welll established the buyers will start buying it on their own. For example: iphone/ipad people are queuing up to buy. But this has happened after decades of pushing the product by channels in terms of mobiles and computers.
By
Prasad PN, Zonal Sales Manager
| 05 08 2010 02:08:38 +0000
May be the buyers have the say & ultimate source of decision making. But, I think, channel market help buyers their products & makes the process easier. particularly , informing the customer the product offers etc..
By
KALIYAMOORTHY , Oil & Gas Area Coordinator, Undisclosed
| 05 07 2010 15:04:32 +0000
I feel , at least in the metros , it's a mix of both. There are select outlets which cater to the discerning buyer , who knows exactly what he / she wants. There are also the supermarkets / dealers / retailers , which stock the common man's fancy , and still allow a fair amount of choice. Whether it is toothpaste or soap or shampoo or edibles like biscuits , tea , juices , a supermarket has at 5 to 15 different brands to choose from. Consider watches for example - you have the dealer who stocks the common man's brands like HMT , Titan ; at the same time , there are the exclusive stores which can offer Rolex , Longines. It all boils down to the consumer , and the consumer is still king. The consumer can be a undemanding one , and go to the supermarket / dealer / retailer , or the consumer can be a demanding one and go to the niche stores which can give him exactly what he wants.
By
K. NARAYAN, None, None
| 05 07 2010 10:03:29 +0000
I strongly Feel the Years down the line... the Channel members will be having more Bargaining Power compared to Consumer saying that Its there Image which will be utilised to sell one Product..
They will be assuring lots of benefits to the End client as well Manufacturers etc. They are the one who increases Market penetration, Promotes the Brand as well Product.
So I strongly feel coming years, it will channel Market rather then buyers market..
By
Sampanna Shastry, Deputy Manager- Marketing & Sales, Arani Power Systems Ltd
| 05 06 2010 11:20:59 +0000
|
Thanks for the referral Ms.Meena. In my opinion both are important. Who are the buyers for the products are to be decided here. Both are going hand in hand. Without buyers a product can not be sold in the market. But at the same time all the buyers can not purchse directly from the manufacturers which involves the volume in quantity.Therefore the channel of distribution becomes important through the authorized dealers/retailers as the case may be. Every company wants security for their money in connectiion with their products distributed. As a result the companies are more comfortable in selling through dealers/retailers. For selling one or two units directly to the buyer will not be viable for the companies and so they have to through authorized dealers/retailers.However, for capital goods and machinery the company can sell directly to the customers who are normally the firms/enterprises to manufacture. The current business environment has made the channel partners as well as the buyers which product to sell or buy respectively. Today all companies have created that much of product awareness through various medias as well as through their sales force.
By
NATTERAJA R. ARIKRISHNAN, GM-Projects, Bentec Electricals & Electronics Pvt. Ltd
| 06 06 2010 11:50:09 +0000
Channel is a means to reach the end consumer/buyer. If we are to define buyer as the user and not the intermediary. In the game of distribution primary and secondary play a vital role. Of course subject to the nature and type of the product. I feel any the every action which includes channel managment is and should be aimed at making the consumer as buyer happy and satisfied.
By
sudeep limaye, Asst. Professor, Institute of International Business and Research
| 05 10 2010 04:51:54 +0000
weather it is channel or buyers market one thing we should remember is that " marketing stats with consumer and ends with consumer and buyig a quality product is always a difficult preposition
By
sudhakar , BUSINESS CONSULTANT
| 05 07 2010 16:26:24 +0000
It was the case about 25-30 years back when a marketing man used to tour his given working area to penetrate and promote his company' products, and he succeded in doing so, as people were not having the access to various promotional drives today we are having. Every brand which is marketed by companies,are known to buyers and before buying , comparisions are made before going for final purchase,which includes price,quality,after sales service,advantages etc are considered. This is due to the fact that buyers are educated,TV, print media,radio, hordings and publicity are reaching their needs at their homes.Finally Buyers deceides what to buy and what not to buy.
By
c.s.manjunthan , BUSINESS DEVELOPMENT MANAGER., ENTREPRENEURSHIP
| 05 07 2010 10:05:21 +0000
|
