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Marketing & Branding

 
Created by : Disha Roy, Lecturer, St Xaviers College  | 08 26 2010 07:23:43 +0000
Industry : Radio, TV & FilmsFunctional Area : Web 2.0 +(Technology)
Activity:  229 views;  last activity : 10 04 2010 16:50:04 +0000

The tobacco industry may be using websites such as YouTube to get around a ban on advertising cigarettes, a study says.

Researchers in New Zealand studied the video-sharing site and found a number of pro-tobacco videos "consistent with indirect marketing activity by tobacco companies or their proxies".  They say governments should consider regulating such content on the net.

But, my question to all of you is, Does cigarette ads have any impact on increase in smoking in people??

 
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Yes Vs No
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Top Argument
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Yes they will create an impact with cigarette ads, remember why in the first place these companies are entering into web 2.0 its mainly because youth are associated with web 2.0 and they are targetting them as youngsters are far away from smoking habits and are devising strategies for youngsters to get hooked onto smoking, so if ads are there then there will be surely an impact in people picking up smoking


By Ayan Choudhury, Sr/Principal Corespondent, Leading media House  08 26 2010 10:04:33 +0000
 
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I don't think these ads will make people to smoke more, everyone knows what they are doing, there are people who smoke and there are who don't smoke, so i don't think just by seeing those ads one will start smoking, and believe me no company wants to promote on media channels which is something injurious to health. Its an individual's choice to smoke or not to smoke, I don't think Ads will have an impact here and increase smoking in people.


By Disha Roy, Lecturer, St Xaviers College  08 26 2010 07:23:43 +0000
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I  thinkthese ads definely gives bad impact on   youngstres because now a days attractive things csn be sold easily so these ads should be banned eventhough these ads are prohibited but companies are doing SURROGATE ads but now they are doing on you tube because they know most of the youngsters in india use internet..........


By sushanttomar , Relationship manager at india bulss  | 09 14 2010 17:19:33 +0000
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Smoking has become a life style symbol...Shahrukh Khan smoked in Don, so should I...We make our buying decisions on the basis of the ads, and in particular the decisions are made because of the person who is endorsing the product, like people consume liquor because a celebrity endorses it..
By Mudasir Amin Naik, Market Research Professional - Chemicals & Materials at Strategic Analysis Inc.  | 08 27 2010 18:51:17 +0000
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ANY ADVT WILL HAVE ON ITS OWN IMPACT ON THE VIEWING PUBLIC.WITH A VERY LARGE YOUNG POPULATION VIEWING ADVTS IT WILL DEFINITELY TEMPT THE YOUNGSTERS TO MAKE A TRY.


By s.baalu , Consultant, XYZ LTD  | 08 27 2010 13:35:59 +0000
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yes certainly it impacts


By sanjay kumar mangal, IT , TATA Group Co.  | 08 27 2010 01:43:17 +0000
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To Not well Loved Kids and immature Adults – Yes, it has an impact.

To Well loved kids and mature adults – No these ads don't matter.


By G A Narayan, VP - Marketing, KE Housing P. Ltd.  | 08 26 2010 15:57:12 +0000
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Mr. Ayan I agree with your views.


By KALIYAMOORTHY , Oil & Gas Area Coordinator, Undisclosed  | 08 26 2010 12:13:53 +0000
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Advt. means promoting sales whatsoever the technique you follow. No body gives an advt. just like that. It costs the advertiser.Elite youngster may be lured easily by these advt. Because they are prone to use web2.0. It helps promote a mania & a snobbery circle.Thereby it advances the use of Cigars.


By KALIYAMOORTHY , Oil & Gas Area Coordinator, Undisclosed  | 08 26 2010 12:12:26 +0000
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what about cuban CIGARS '''
By Ajay Ziz, Dy. Registrar,, University of Jammu  | 08 26 2010 10:30:57 +0000
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Have ads for banning dowry, child labour, eliminate corruption etc. had any impacts. If your answer is no ! then its the same here. People wanting to smoke a cig will do it any which way. whether u advertise on u tube or not.

There is no point in being naive about the whole thing. One has to look at the broader perspective. Good parenting will ensure your children dont smoke.


By Jaygopal Raghavan, Marketing Manager, Landmark Group  | 10 04 2010 16:50:04 +0000
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Sorry, so far I have not seen any such ad on net which can lead to enhance the sale of cigarettes, not even a parallel communication like in the case of liquor  sale where an add is given for a soda bearing the names of famous liquor brand. In case somebody has seen such parallel communications from cigarette manufacturing or marketing company, I would personally like to know that


By Onkar Datt Sharma, Manager (Technical), Retired  | 09 05 2010 13:11:02 +0000
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We can not say it will not impact, any advertisements will normally have its own impact and will create some vibration in the minds of people.

Here the peculiarity is that there is a statutory warning " SMOKING IS INJURIOUS TO HEALTH"  and similarly for alcohol consumption, the govt is not taking any steps to stop manufacturing those items since it wants revenue from the sale proceeds. 

Thanks for the referral Ms.Disha Roy.

 

 


By NATTERAJA R. ARIKRISHNAN, GM-Projects, Bentec Electricals & Electronics Pvt. Ltd  | 09 03 2010 16:26:14 +0000
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Not really but you can say that very less % of population grab the habit through Ads.

But mostly people start smoking due to his own willingness, friend circle and corporate culture of these days help them to accept smoking as a passion or habit....


By Vipin Bhasin, Private Equity/Hedge Fund/VC-Manager, Indian Investment Co.  | 08 26 2010 16:06:03 +0000
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Absolutely not. I think all of us are responsible adults and to say that i get an urge to smoke just by seeing an ad on the web or tv or wherever is being naive.

We are not fooling anyone but ourselves by saying that. Would you get the urge to do so many other things that are advertised freely on the web ? the answer is absolutely not , then why smoking alone. I think both the tobacco and liquor industries are favourite bashing grounds for people. If something is wrong in society, blame it on them and take the easy way out.

Cmon lets grow up and find out the real reason why someone smokes or drinks - it is basically due to peer influence and bad parenting. I think each one of us are equally responsible for someone smoking. Well, its another thing that if you destroy all the tobacco crops in the world, then there wouldnt be any product in the first place to smoke !


By Jaygopal Raghavan, Marketing Manager, Landmark Group  | 08 26 2010 15:39:28 +0000
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Advertisements generally have an impact on people at the subliminal level which may or may not trigger changes in the individual based on the stimuli received from the environment.

As people see more of these ads, they will be inclined to try out some of the things / ideas shown in the ads. Subsequently, they will become dependent on the things / ideas shown in the ad. That is the general premise on the basis of which organizations advertise various ideas/opinions on a regular basis and repeat the ads frequently to build awareness, increase impact and draw customers. This has also been observed by various social psychologists over a period of time as part of various experiments conducted on these types of behavior.

However, this only affects those members who already are inclined to try out a new idea/thing or who may be influenced by the ads to try out these ideas. If the member is not inclined and cannot try out the idea due to personal circumstances unless compelled, the impact will be minimal.

Thus, it is preferable to restrict the advertisement of the ads in Web 2.0 media to the extent possible.......


By Badri N Srinivasan, Head - Quality, Valtech India Systems Pvt. Ltd.  | 08 26 2010 13:54:39 +0000
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Disha I agree with you but in India if any celebrity is being used in a ad flim with cigarette there is a possibility some body perticularly in interior will try and smoke, After all it is India. If this is the case with Newzealand i agree everybody understands what is what but probably not in India.


By Rathin Deb, Freelance Retail Consultant  | 08 26 2010 08:58:45 +0000
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NO,I HAVEN'T SEEN ANY SUCH AD.BUT I THINK IF THERE IS A WILL THERE IS NO WILLS.STRONG WILL CAN NOT BE AFFECTED BY ANY AD ETC.


By rakeshbhatnagar , GM Projects., wig brothers india pvt.ltd.  | 08 26 2010 08:55:39 +0000
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I don't think so. & it is really pity on such type of decision is taking by Govt. to show cigarette ad on web 2.0.

On personal level I am a non-smoker & trying hard to convert my friends into my category.


By SHRIKANT MANOHAR DANKE, Project Manager, Phadnis Infrastructur Ltd  | 08 26 2010 08:54:51 +0000
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