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Coca Cola has recently tie up with Nestle to enter in tea and coffee, will it bring a revolution in its initial business?

Created by : Bedanta Soibam, PG Diploma student, Sri Sharada Institute of Indian Management Research  | 01 08 2011 16:50:41 +0000
Keywords : coca cola has recently tie up with nestle to enter in tea and coffee will it bring a revolution in its initial business?
Activity:  418 views;  last activity : 01 24 2011 06:35:53 +0000
 
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Yes it will as we all know that coca cola is a market leader in most their products. And the demand for iced tea is increasing in all regions of India. So this is the right time to enter and skim the market.....
By Sheetal Jadhav, Sales/BD Manager, Future Group  01 10 2011 11:07:27 +0000
 
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tea or coffee will be controlled by individuals and self help group,however if Coca cola collaborate with every individual through self help group or village elders in villages,and in small towns citiY- A.B.C OR D individually with the shop owners ,departmental stores or hypermarkets,already Georgia coffee has met with limited success in cities in India.To peneterate in Indian Villages the route adopted By ITC through e-choupals has made tremendous sucess for ITC.
By kasturirangan.r , INSURANCE ADVISOR, Life Insurance Corporation Of India  01 11 2011 07:54:10 +0000
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Yes, it will be beneficial for Coca Cola in the initial stage.
By SHRIKANT MANOHAR DANKE, Project Manager, Phadnis Infrastructur Ltd  | 01 24 2011 06:35:52 +0000
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I support Mr. Antony about distribution network of PEPSI. they are very strong in this
By Pranab Banerjee, Sr.Sales Officer, L & T EBG(ESP)  | 01 17 2011 03:41:00 +0000
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we are not discussing hear about the distribution network, today people more health conscious & they are slowly diverting from carbonated soft drinks to fruit juice or natural kind of preserved products, so this is the best time........
By Pranab Banerjee, Sr.Sales Officer, L & T EBG(ESP)  | 01 17 2011 03:36:21 +0000
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When it comes to distribution network , I think Pepsi betters Coca Cola.
By Joe Antony, Retail Sales and Marketing, JSW Steel Limited  | 01 12 2011 05:02:21 +0000
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I would go for yes because both companies are customer focussed and believe in developing brands and concepts. they have done so in past though singularly. So this is perfect tie up.
By ravi vyas, sales and marketing, IFB Industries Ltd  | 01 11 2011 20:04:06 +0000
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Both Nestle and Coke are synanomous with aggressive marketing and push business and together they can do wonders in initial stage
By Sanjay Bhardwaj, Partner/Principal/VP, Health Management Solution  | 01 10 2011 16:27:43 +0000
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yes mam, thank u for throwing new ideas of iced tea and other beverage..
By Bedanta Soibam, PG Diploma student, Sri Sharada Institute of Indian Management Research  | 01 10 2011 16:12:59 +0000
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I agree with you, Sheetal
By AJAY KUMAR KHAITAN, TECHNOLOGY CONSULTANT, TECHNOLOGY CONSULTANT  | 01 10 2011 11:37:01 +0000
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Its existing business is doing fantastically well though they need to consider the competition put up by Pepsi...for me the strategy to diversify in other business is an advantage over their rivals. Regarding its existing business there will be no problem, the only thing is to build a strong communication channel
By Bedanta Soibam, PG Diploma student, Sri Sharada Institute of Indian Management Research  | 01 08 2011 16:50:41 +0000
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Corporate Giants, like Coco Cola and Nestle, should collaborate to convert the apathy of this country. Coke and Pepsi have exploited Indian Ground Water to an extent, adding essence and gas and sold and are selling to the countrymen at an exhorbitant value! They should pay very high price for such exploitation - Water is our scarce resource and they are allowed to bottle and sell at an exhorbitant rate no common man can afford to! In the name of Coffee and Tea they would add Chicory and other flavours to penetrate in the market adding great dis-service to countrymen! They should be penalised for such acts. Money is not the only differentiation factor, health (reasonable health our citizen) is every citizen's fundamental right - why force him to addict himself? Your next argument would be this gives more employment? Whatever it is, though it may look so pessimistic, we are getting ruined - Only Almighty would save this Nation from these plunderers! Environment Ministry should issue an injunction to stop exploiting ground water to these companies!
By S. Muralidharan, Executive Director, Knowledge Foundation & Campus Around the Corner  | 01 17 2011 04:08:44 +0000
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I accept your points Mr.Kasturirangan. It would be premature to think that a revolution will be demonstrated in the inception stage by Coco-cola/Nestle. Of course both brands are well known in the market and we have to wait and see their impact on account of their marketing synergy.
By NATTERAJA R. ARIKRISHNAN, GM-Projects, Bentec Electricals & Electronics Pvt. Ltd  | 01 14 2011 17:41:40 +0000
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