Coca Cola to soon contain calorie info: Will this impact sales?

  Nutrient info labelling....... well whether it will impact sales in -ve or +ve, can be determined by understanding  coke sales pattern. If coke has hit 12th straight QTR growth and as per source, major contributor to this sale  are tier 2 and 3 cities then it's evident that sales will not be impacted here as consumer here does not give much importance to labelling other MRP n to the most PKD.

At the other hand it will grow sales in upmkt like metros where health concious pepole now at least can calculate their calories intake of day( Assuming here that many people have a straight  a way notion that soft drinks will add fat to them, now  atleast they have a measure to that).

So it's impact will be +ve.

wWell I dont think it impact the sales much in 3rd world countries since people are only worried about the content info only wrt to expiry date ,that too in select edibles and medicines.

There may not be a drop in sales infact  I believe it is meant for all the calorie counters. US standard is 2800 calories for an average person per day. In India I believe hardly anyone making close to 900 calories. So if one has this printed on everything one takes then counting is easier. Say 4 banana chips 108 calaries, beef quarter pound 180 cals etc; so by the time one winds up for the day one can know whether we consumed enough or more for the day to keep as fit and steady for the work place.

It can reduce helath problems. Americans has this as standard. They have someone called Surgeon General a well meaning surgeon picked to head the Natonal Helath service who regulates everything and they want this on all types of food and beverages so that the citizen can watch what they eat and keep fit which avoids trouble you see.

I dont think its really going to make any difference in India. The failure of Diet Coke to capture market is a good example to show that Indians are not that much health conscious. But probably this might impact their sales in US where drive against obesity is gaining momentum fast, with fizz drinks at the receiving end.

I agree with all of you, the sales will not be impacted.

India does not have educated consumers who will read the things, only few people see the manufacturing date also.

The rural markets , people hardly know English, so i believe that the sale of Coke be affected..

I agree and has a bit different Opinion....

The Indian customers are not much conscious about the Labeling of contents.... and putting up will not boost up the sales in major ....

The drop in US Market may be bcoz of drop down in GDP or Income status of customers....

overall Effect on Indian Market sales will not be much according to me.... S but this will surely help them to regain the Image product has lost... and increase customer awarenes....

The major customer base being the metro cities.. what can be done is finding a way to capture the hidden rural Market.. this may help them to increase the sales....

i take coke just to quench my thirst :: nobody reads the labels except the ABCD in InDIA.

cokes sugar free cans are a hit in srinagar ( because 50 % of hindustans junta including me are diabetic )

I also agree with Jayant. In India, people are not so much health concious as Americans. So, since Coca cola have already established its market in India and US both, only US one will get effected not India...