Complan's ads are being challenged now for their Tall claims!!

Growing tall is completely natural & depends on physical exercises. Foods are only the support. Please note that growing tall & growth in body are different biological process. Where growth in body certainly need foods but growing tall it is not necessary. But it is required to support for becoming tall. As you become older you will certainly grow tall even if you do not take proper food. So today's ad not only this but also many are fake to just impress the buyers.

I do agree with you Disha.

Growth factor doesn't limit to drinking of Complan or any other health drink, it depends upon the environment and the type of diet the child is taking and not but not the least, the physical activity which the child does everyday. Is should be promoted in such a way that it helps in growing but not it will make few inches grow

Companies should not ad their products in unethical way but nowadays companies just want to earn more without thinking of ethics. So now it comes the role of government, government should take actions on it. There should be a law or regulation that if any company is showing any ad then that company must have to  prove it to govt and if its proven they can show the ad otherwise they can't. This kind of ad are everywhere, you can find every product claiming extraordinary features then is this only consumer's responsibility and risk where is our govt. Govt should take proper actions.

NO SUCH AD'S MUST BE NOT ALLOWED TO SELL THE PRODUCT WITHOUT ANYPROOF,IF IT'S FALSE THE COMPNAY AND RESPONSIBLE PEOPLE MUST GET GOOD PUNISHMENT.SO IN FUTURE THIS KIND OF THINGS MAY NOT TAKE PLACE.

Mr Praveen , Thanks for your testimonial that you grew 6 feet tall because of drinking complan,  i am sure you must have been rewarded by your company for such a testimony, but for God,s sake don,t play with the future of our country for the sake of selling a health supplement. You can promote it telling the contents which you claim are superior to your competitors or in any other way, but it,s just too much to claim that it will increase height by 2".

Thanks Disha for such a nice topic. 

I completely agree with your views Ms.Disha.

They are taking the advantage of the natural growth [ by default ] of the children in their age. They are making others fool.

Thanks for the support people !!! 

 Such tall claims carried  in this  advt. is not only misleading but unethical also,this is a high time some guidelines are made by competent authorities to stop  companies  play unfair games by picturization of advertisements in such manners to influence the innocent minds of people.

Todays product promotion policies are to take the customers or for that matter actual users by saying some thing which he she or they want but not possible under normal circumstances. Whenever I see this adds I really feel sorry for the consumers and as far as the company is concerned, they knows only one thing that is bottom line and so long it is growing there is no harm even if the customers are affected healthwise.

As far as legal options are concerned, in India it will take not less than one even upto two decades to get the settlement and that is the reason the company says if need be we will go legally. What a shame on such companies and most of them are not from India. It any way does not mean Indian companies dont do such things.

Thanks for refer and completely support your view, Disha.

Yet the truth is most ads that we see are either gross overstatements citing names like IDA or IMA or similar associations to promote. Of course there are PROXY Ads and not to forget ads that prompt you to feel like switching off the TV.

absolutely not.

There are an awful lot of misrepresentations in the advertising medium nowadays. from gaining height, to scoring awards in schools to meeting your lady love to fairness.....they practically seem to be guaranteeing all that they cannot deliver.

There should be a law called "truth in advertising" which makes such false claims a punishable affense.

it is not the right way but there are many companies doing it.i personally don't think any health supplement can improve height as shown in the add. so it should be stopped. at-least this type of adds should not be used in such a sensitive area like health. 

COMPLAN IS ONLY TIP OF THE ICEBERG.MANY SIMILAR ADS ARE EXAGGERATED AND NOT REAL.EX: AXE,VIM,CLOSEUP,RIN, THE LIST GOES ON.HORLICKS  HAS STARTED A CAMPAIGN ATTACKING COMPLAN ADS.HUL HAS PREEMPTED P&G`S PANTENE ADS IN MUMBAI.TODAY THE CONSUMER IS TAKEN AWAY BY IMPRESSIVE ADS.MOTHERS HAVING SCHOOL GOING  CHILDREN ARE PREPARED TO DO ANYTHING FOR THEIR CHILDREN`S HEALTH AND STUDIES.THIS ATTITUDE IS BEING EXPLOITED BY THE ADVERTISERS.FAIR&LOVELY HAS BEEN INCREASING ITS SALES FIGURES FOR ABOUT 25 YEARS AND HAS MANY FOLLOWERS  WHO ARE ALSO HAVING ENOUGH SALES TO SUSTAIN THEIR BRANDS FOR A LONG TIME.THE BUYER SHOULD ALWAYS BE AWARE.

They are just doing for publicity sake so that their products sells well. By consuming their product it doesn,t make any difference in the height of the individual since growth is purely dependable on genetic factors, environmental conditions and immune system of the body.

The ads by Complan are mainly targeted for increasing revenue for the product, which is a logical activity when advertisements are used to increase the market for the product. However, it is not fully ethical to promote a product that will give superlative benefits, if used albeit based on a research study claim. In the growing phase, whether Complan is used or not, children will be growing based on various other factors. Hence, attributing it only to Complan may be a bit far fetched and it will be difficult to prove this absolute claim.

Thus, we have ombudsman like the Maharashtra Food and Drug Administration who monitor the market for companies indulging in tall claims and try to rein them or check their claims by asking them to prove the claim.

Thus, it remains to be seen whether Heinz India can really prove this absolute claim fully based on a research study which may not mimic the real life situation fully across all the population groups and different strata of the society.....

I support your statement, Disha, but what can we do? It is the trick opted by ad agency & most of us have impact of that presentation.

Ex. Take advt. of Tide. Chok gayae! Is that result is possible by using their detergent cake ? But still most of us at least tried it once.

There should be some guide line or restrictions on the picturization of such ads.& if Complan is claiming just for the sake of increase in sale then they should be penalized in terms of money & there should be ban on that ad.