Build your professional network on facebook via our app Go to app
 
 
Posted in Community :

Marketing & Branding

 
Created by : Sheetal Jadhav, Sales/BD Manager, Future Group  | 02 23 2011 06:00:24 +0000
Industry : Consumer DurablesFunctional Area : India(Markets)
Activity:  216 views;  last activity : 03 12 2011 16:37:14 +0000

Consumers may have to shell out more on electronics , appliances and fast moving goods. Talks of a rollback of the stimulus and increase in excise duty are making consumer goods’ companies apprehensive. Already reeling under the surge in input costs over the year, companies will be forced to pass the excise duty burden, leading to higher retail prices for consumers

It is said that this move is for the growth of industry. Whatever it may be one who has to buy will buy. But is this fair enough for the common public?

 
 Refer 1158
Share
 
 
  Rate : 
 
 
Yes Vs No
9
 
 
 
 
1
6
1
Support   Support
Top Argument
3
0
They should try to reduce the price of consumer durables. It should be affordable by people of all the classes. These changes make basic utilities. Consumers are already stretched as far as budget is concerned. This excise duty will add to it. It might be good for the growth of the industry but should that be the only concern?? Shouldn't they think a bit about the consumers as well!!
By Sheetal Jadhav, Sales/BD Manager, Future Group  02 23 2011 06:10:02 +0000
 
0
0

Sheetal I agree with your point of view. Unfortunately the high price of crude is spoiling the whole game and it is true for every country and particularly for us it becomes even more difficult.

But at the same time government will try and do its best to keep the things in control and keep the Amm Addmi happy.


By Rathin Deb, Freelance Retail Consultant  | 02 23 2011 14:12:49 +0000
0
0

To control inflation reduction of consumer durables is must instead of raising salaries .


By Vidhu Dar, CEO/MD/Director, Shiva's Retreat  | 02 23 2011 13:25:14 +0000
0
0
It is to be happened in current situation.
By SHRIKANT MANOHAR DANKE, Project Manager, Phadnis Infrastructur Ltd  | 02 23 2011 13:19:51 +0000
0
0
yes factor prices going northwards the consumer goods will become costlier and also as demand is also increasing. so both cost push and demand pull factors are responsible for rise in prices of consumer durables.
By Danish khan, Business Analyst, cognizant business consultancy  | 02 23 2011 07:56:05 +0000
0
0
CONSUMER DURABLE WILL GO costlier and costlier so what, will u get salary hikes more than inflation, talk about how to beat inflation
By Abhishek Gupta, Director , Skills Factory  | 02 23 2011 06:55:20 +0000
0
0
No, it will sound the death knell of the consumer durables industry and large scale smuggling in the same would thrive. Govt has other measures to rein in inflation and increase revenue - reduce the salaries of the MP's and MLA's by at least 50%, charge them for all the useless travel that they do back and forth from their home state to Delhi, restrict their trips to Delhi to just one each for every session of parliament and so on.
By Jaygopal Raghavan, Marketing Manager, Landmark Group  | 03 12 2011 16:37:14 +0000
Leading Recruitment Firm
  • Create a confidential Career Profile and Resume/C.V. online
  • Get advice for planning their career and for marketing of experience and skills
  • Maximize awareness of and access to the best career opportunities
Viewers also viewed
Influence or attraction
 
715 referals 106 arguments, 3685 views
“ If we don’t like the brand – price, style, quality, service – or if we don’t like the company...
 
0 referals 14 arguments, 464 views
product quality vs product price
 
1295 referals 22 arguments, 260 views
more...  
Recent Knowledge (5)
WE HAD A GOOD NUMBER OF INVENTORS WITH GREATER VISION ABOUT THE SOCIETY. INVENTORS HERE NEED NOT...
 
2 referals 2 arguments, 97 views
These days as I switch on the tv or radio or look at a hoarding I do feel that power of ads I...
 
3004 referals 23 arguments, 492 views
C vs B
 
0 referals 3 arguments, 51 views
more...  
More From Author
Marketing is big time necessary to spread the word in the first place, if people dont know about the product at all in the first place how are you even expecting your consumers to buy by just placing the product in the shelf....that wont happen, if...
" Retail chain Shoppers Stop today said it may increase prices of its products by 6-7 per cent from April this year in order to offset the 10 per cent excise duty imposed on branded apparel in the Budget 2011-12 .".. This is a news I just read...
Brands still tend to box her into a simplistic classification of the bahu, beti, biwi, ma, seductress....will this type of marketing to women work out in the first place.  What do you think people are brands still into simplistic classification...
more...