contribution of malls, big super bazars, hyper malls in marketing and brand management

Malladi you have hit the bulls eye with your statement.

Advent of malls helped in display of the products.

Baalu , good point to note.  Even single digit customers count to big numbers.

Now a days we can see super aBazars, hyper Markets are spreading from big cities to small towns, which gives the product better exposure.

As I observe the visitors to super bazars, hyper markets, Malls are not restricted to Upper Income groups . Even Middle Class andbelow middle class income people visit.

The visit to such places is giving opportunity to learn about new goods, brands and its values.

So as to get desired results the brand should work its way to occupy better shelf place, promotion activities by the brand can help a large in this matter.

Thank u for ur constructive participation in this debate Mr. Baalu.

I agree with what Srinivasa said. They are really helping to promote the brands and creates a brand image for the product. Nowadays malls are gaining more importance among the people and they feel that they get the best products over there.

:)  

Agree with you

Yes. The traditional marketing concept, buying and selling, creating brands etc. changed radically in our country with induction of mall and big bazaar concepts. It created interest in mind of same people to buy more and spent more and there fore contributed to the growth of the economy.

Brands will be well placed in these malls and will give good milleage to push the product as more number of foot falls and will be easily viewable even by window shopping customers.