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Could lifestyle advertising benefits brands in the desired manner ?

Created by : Jayant Vishnu, Art Director/Sr Art Director, Creative  | 06 28 2008 03:51:15 +0000
Industry : Advertising/PR/MR/EventsFunctional Area : Branding(Sales & Marketing)
Keywords : Brands Benefits Manner Lifestyle Advertising Desired
Activity:  160 views;  last activity : 07 06 2010 20:18:09 +0000

What factors must advertisers must be careful of and how they should influence consumers will be the game to watch.....

 

  
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In my opinion, consumer dialogue is happening in real time nowadays with unprecedented speed and volume, as there is significant shift occurring in media usage like internet and that is throwing opportunities for the advertising industry to execute in new ways. I feel advertisers should engage consumers with relevance (what they want) and try to gain insights and build on it. Having such a platform consumers can very publicly impact brands, products and services but the problem is that consumers also can skip, ignore or avoid whatever they do not wish to view or engage.
By Jayant Vishnu, Art Director/Sr Art Director, Creative  | 06 28 2008 03:51:15 +0000
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