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customer satisfaction and loyalty towards organic foods in bangalore

Created by : shivakumar , Freelancer, Freelancer  | 04 12 2010 11:51:30 +0000
Industry : Teaching/EducationFunctional Area : India(Markets)
Keywords : customer satisfaction and loyalty towards organic foods in bangalore
Activity:  561 views;  last activity : 07 06 2010 20:18:09 +0000
 
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can you please fill this survey on organic foods in bangalore Vs customer satisfaction and loyalty towards organic foods in bang
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QUESTIONNAIRE I am Shivakumar N, MBA student of Acharya Institute of management & sciences, Bangalore doing a dissertation, which titled as “A study on assessment of customers satisfaction and loyalty towards Organic foods in Bangalore”. Your details will be kept confidential and this information will be used only for academic purpose. Kindly co-operate in completing this form. PART – A 1. Name : _______________________________________________ 2. Age: ______ Gender:  Male  Female Qualification: ________ 3. Address: ________________________________________________ ________________________________________________ 4. Telephone/Mobile: ___________________ E – mail ID: ________________________________ 5. Occupation: Employed  House Wife/Self employed Business Others, specify____________ 6. Monthly Income: 5,000 – 10,000 10,000 – 15,000 15000-20,000 more than 20000 PART – B 1. Which kind of organic foods do you prefer to consume regularly? Food items Drinks Skin care products Health products Others (please specify) ____________ 2. How do you come to know about organic foods? Who provides you information?  Hoarding/Posters Newspaper Television Word of mouth  Company Others (please specify) ____________ 3. Why do you prefer organic food products over conventional food products? _____________________________________________________________________________________ 4. When did you start consuming organic products? Year’s ______ Months _______ Days_______ 5. Have you changed your supplier of organic foods in the recent past? Yes  no If yes, when did you change and please give the reason ____________________________________________________________________________________ 6. Which one matters to you a lot (your sensitivity)- Price Quality  Availability Product Packaging Others (please specify) ____________ 7. Please give your ratings for the following? Awareness/ Information availability: Easily available Difficult to get not available Packaging of foods:  Excellent Good Average Below average Availability of organic foods: Easily available Difficult to get not available Quality of organic foods:  Excellent Good Average Below average Value (Price) of the organic products:  Low  Reasonable  high  Very High Reach out (Distance to the shop):  Very near Walk able  Little far away  Very far away Health benefits after consuming organic products:  Excellent Good Average Below average  No effect 8. What do you like the most in organic products? Taste Purity Health benefits other reasons (please specify) ________ 9. What is your overall satisfaction level with the consumption of organic products? Highly satisfied satisfied need to be improved Poor If unsatisfied give the reason 10. Do you have any suggestion for the improvement in marketing of organic Products? ………………………………………………………………………………………………………………………………………………………………… ……………………………………………………………………… Thank you so much for spending your precious time…. Have a nice day
By shivakumar , Freelancer, Freelancer  | 04 12 2010 11:51:30 +0000
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