DC and Carnation to redesign cars in India: Will this concept takeoff?

Yes, this concept shall take off as being supported by the expertise of Dilip Chabria as well as Jagdish Khattar. Botha re masters of this field.

DC usually was into customisation of cars; budget of which would range from 2.5 lacs to crores. This was only for the elite class. Also on the other hand 70- 80 % of all cars buyers ( all classes included) opt for various customisations ( e.g. - music system, seat covers, spoilers & other gizmos). On an average a customer buying a small car would spend approx - 10,000 Rs onwards on his car. & the figure increses with the segment. This is a huge market  that CARNATION is trying to organise & tap.

Carnation will be a multibrand sales & service facility. Collaboration with DC will add value to service & provide an edge over normal service. customers could get consultations from DC on how to personalise their car & design accordingly. It might prove out ot be a WIN-WIN situation for both.

If you have a look at the Indian consumer psychology,it was always in search of new innovative ideas and styles but the only thing which they ask is afford ability.We are a nation with one of the highest density of population.So if we offer good package at an affordable price then i am sure you are going to hit a very high deal with the indian customers.Indian consumers are one of the youngest consumer segment in the world.And youngsters are always ready to accept new things.You only have to hit the right taste at a affordable price.Hope this venture will do wonders in the fure.

All the very bes to everybody associated with this project.

        Since there is a huge demand for automobile industry in India, this concept will really takeoff the Customisation business to greater heights. Usually people in india prefer for cheap and the best, so this idea of redesigning the cars at affordable prices will have a great impact on the car owners.

I mean it is great that something like this we are seeing happening in a big way, there was always DC which was doing all kinds of crazy customization based upon the customer requirement, and now with former MD of Maruti suzuki who gave the country the first affordable car partnering is a good news, and with this we will see new designs and customisation getting more popular in India, and this will be a hit with youngsters according to me, who would like to turn few heads when they are on the road, and this customisation is a very big industry in west, but would like to wait and see how things turnout in India.