Build your professional network on facebook via our app Go to app
 
 
 

Dependence of company on third party for sales and marketing!!

Created by : Ken Blake, Product Development Manager, BootstrapToday  | 04 27 2011 08:03:34 +0000
Industry : Management & Strategy ConsultingFunctional Area : Outsourcing(Operations)
Keywords : marketing management sales outsourcing
Activity:  390 views;  last activity : 05 03 2011 07:45:17 +0000
 
 Refer 2500
Share
 
 
  Rate : 
 
 
Yes Vs No
9
 
 
 
 
15
7
12
Support   Support
 
Top Argument
4
0

I too feel that third party marketing does not give the required benefits and it does not lead to that good results. A company need to think a lot before taking any such decision.
By Namrata Pathak, Accounts Manager, American Express  04 28 2011 09:43:04 +0000
0
0
Why not. What do these Car manufacturers do ? they are dependent on third party for sales, marketing and services. It should be done to suite companies policy. This is why franchising is growing fast. Less money spent by manufacturer and service provider on marketing and sales and on the other hand franchisee works harder as his capital is invested
By Sarabjeet Singh Johar, BMS student, Mumbai University  | 04 30 2011 08:01:08 +0000
0
0
The Third Party Marketing will b beneficial to the company provided if is having branches. some big corporates are still doing and u may find this very well in Automobile Spare Parts sales. What is true for one need not b true for others.
By sudhakar , BUSINESS CONSULTANT  | 04 28 2011 16:35:09 +0000
0
0

Dear sanjay there is no ward in marketing as if this happens. For any start up company this is probably is the best option. How in good old days the english principals were very clear about their earning world wide on a day to day basis.

Off course those things were a matter of past but on todays world still third party is the best option in order to reduce the cost since everything is in black and white. Take the case of Shoppers Stop or Life style they are still being fed mostly by third parties.

 
By Rathin Deb, Freelance Retail Consultant  | 04 28 2011 12:53:58 +0000
0
0
It is presumed that the big manufacturer with a popular brand is using third party for selling.....A BIG NO. The converse,a medium sized manufacturer using a reputed sales outlet to popularise the product....IT SHOULD WORK.
By MANI SUNDARAM, EXECUTIVE DIRECTOR CORP, Super Auto Forge ltd  | 04 28 2011 12:44:25 +0000
0
0
It is useful in some fields. for ex : In construction field. Thanks for referral, Namrata.
By SHRIKANT MANOHAR DANKE, Project Manager, Phadnis Infrastructur Ltd  | 04 28 2011 10:14:41 +0000
0
0
For Big & Established Firms / Companies, third party marketing & sales helps them to channelise more time & money into research & development in coming out with varieties & robust products in today's competitive & narrow margin business structure..
By Mohammed Sarfaraz Alam, Team Lead - Process Design & Quality Control, Powertech Automation Solutions  | 04 28 2011 05:42:50 +0000
0
0
Small firms have a narrow scope so the dependence on an external agent becomes costly, but orgs who have their baseline widespread have to depend on the third party for their sales and marketing as they have to focus more and more on variety that can be offered. Comments, discussions and views welcomed http://bit.ly/eUcs5V
By Ken Blake, Product Development Manager, BootstrapToday  | 04 27 2011 08:03:34 +0000
0
0

ya namrata , i agree with u
By puneet , Manager Admin  | 05 03 2011 07:45:17 +0000
0
0
Here as the balance tilts more towards the negative than the affirmative,why should I deviate from what Namrata says? Hence I quote her"I too feel that third party marketing does not give the required benefits and it does not lead to that good results. A company needs to think a lot before taking any such decision"
By Amarendra Gogoi, Law, Law  | 04 28 2011 18:02:59 +0000
0
0
Outside support for sales and marketing is a no no deal. A companies products or services can be better sold/pitched by its employee as he understands it better where as an outsourced party would work on a per seat basis and would just have limited knowledge of the service. Leads generated by 3rd party can be dummy, in accurate and in due course of meeting targets - be a poor lead.
By Shridhar Dangety, Sales & marketing Manager, Consulting Services  | 04 28 2011 15:47:58 +0000
0
0
Outsourcing of sales and marketing to 3rd party mostly results in diminished market share and dilution of brand name.
By Abhijit Anand Prabhudan, Admin/Facilities Manager, Ca*****  | 04 28 2011 14:39:53 +0000
0
0
I think all organizations need to sell, the final customer should be always close to the Company otherwise changing customer preferences will wipe the Company
By Jairam Gopalan Aiyer, CEO/MD/Director Writer www.insuranceworld.co.in, Ajvmm Creative Solutions  | 04 28 2011 13:12:51 +0000
0
1
Dear Mr. Deb, though it is a cost effective marketing. However if we analyze it closely we would come to the conclusion that this is high in cost in terms of reputation and presentation of the company. Irrespective of product and nature of the company, third party can go up to any extent to complete their target deadlines in terms of sales and marketing and some time may end up ruining the reputation of the company by following unethical practises. Which eventually hampers the goodwill of the company. And once you lose your goodwill it is very hard to reiterate that asset. Unless the corrective measures or any contingency plan work out before its too late. Also if we are delegating to third party we will definitely require some close supervision on them so assigning a resource is again increase our cost or we assign another third party for that job than it will be very high on cost.
By Sanjay , Senior Business Manager , Amity Institute of Training & Development  | 04 28 2011 12:06:40 +0000
0
0

Namrata even a distributor is a third party. So it is not out of bound but at the same time to be overlooked at all point of time since this is cost effective marketing.
By Rathin Deb, Freelance Retail Consultant  | 04 28 2011 11:51:20 +0000
0
0
The strategy would be totally dependent on the following factors: Size and nature if product; penetration envisaged (all-India, regional, some states or just local distribution), competitive products in the market and lastly, size or capacity of the Company. If the product is medium-value for local or restricted circulation from a private sector mid-size company where there are competing brands - then the best process is in-house marketing and sales. If we are talking about products for very large scale circulation by a large company (MNC) then the best method would be through third party as the Company would already be an established brand-head. Then third-party dependence is most preferable for marketing, sales, distributorship and dealer-based retail commerce.
By Capt. V.S. Kartik, CEO/MD  | 04 28 2011 11:10:33 +0000
0
0
It is totally depend on the feasibility, size, functions,strength and product of the company. If an any scenario company hires a third party for sales and marketing they have to look for the credibility and proven track record of the company. But in any case dependence for their sales and marketing is a sin and not fruitful in long run.
By Sanjay , Senior Business Manager , Amity Institute of Training & Development  | 04 28 2011 10:42:41 +0000
1
0

I would choose the option of inhouse r&d getting those products manufactured from outsiders and sale it on my own. As businessman my objective will be to innovate the product and sale it and earn the profit.
By lalit shriram raut, Freelancer, Freelancer  | 04 28 2011 09:39:38 +0000
Argue for "Yes"
Argue for "No"
 Found the debate "Dependence of company on third party for sales and marketing!!"  interesting ?  Suggest to your connections and communities  
India's First CRISIL Rated HR Company
  • Create a confidential Career Profile and Resume/C.V. online
  • Get advice for planning their career and for marketing of experience and skills
  • Maximize awareness of and access to the best career opportunities
Viewers also viewed
There has been a new way developed to look at things how marketing should be done. Previously...
 
811 referals 24 arguments, 1132 views
not ethical vs ethical
 
677 referals 55 arguments, 3648 views
hi i am keen in marketing sales i can rule this field
 
704 referals 35 arguments, 645 views
more...  
Recent Knowledge (4)
WE HAD A GOOD NUMBER OF INVENTORS WITH GREATER VISION ABOUT THE SOCIETY. INVENTORS HERE NEED NOT...
 
2 referals 2 arguments, 97 views
These days as I switch on the tv or radio or look at a hoarding I do feel that power of ads I...
 
3004 referals 23 arguments, 482 views
C vs B
 
0 referals 3 arguments, 51 views
more...  
Sponsored Jobs
More From Author
ALM (Application Lifecycle Management) is to include larger definitions or to address several different problems and include specializations.In case of ALM, the functional capability of bundling Dev Ops with the tools is highly debatable as of...
  The Project collaboration tool is SaaS based in the cloud computing domain. The collaboration tool is becoming the major resource because it is subscription and web based over the internet. The major advantage of SaaS product is that it reduces...
more...  
  • Popular Knowledge
  •  
  •  
  • Popular Jobs
  •