Build your professional network on facebook via our app Go to app
 
Topic : Direct to consumer advertising (DTCA)
  Rate : 
 
Created by : Omkar Nandi, Business Analyst Merchandise planning TARGET  | 01 28 2011 11:17:00 +0000
Activity:  396 views;  last activity : 01 28 2011 19:42:43 +0000
 
Share
 
 
  Rate : 
 
 
The Ad communication is informatory and influential Vs The ads are misleading and aimed at generating sales
3
 
 
 
 
0
2
0
Support   Support
 
0
0
A consumer can take two stands, either he don't know anything or he is at least aware of something. Now it's on you to decide whether to keep the consumer always dependent on others or he can be so called as "literate". The ad world though exaggerate few things but is undoubtedly informatory and influential...
By Manu Goyal, MBA Student, Christ University Bangalore  | 01 28 2011 19:42:43 +0000
0
0
There has been a dynamic shift in consumer awareness level when it comes to OTC(over the counter) and prescription medicines due to Direct to consumer advertising efforts by Pharma companies. Today consumers demand specific brands at the pharmacy stores influenced by the ads. To what extent ads communicate the potential benefits and risks ? and how successful are they in brand building and driving sales?
By Omkar Nandi, Business Analyst Merchandise planning TARGET  | 01 28 2011 11:17:00 +0000
Leading Recruitment Firm
  • Create a confidential Career Profile and Resume/C.V. online
  • Get advice for planning their career and for marketing of experience and skills
  • Maximize awareness of and access to the best career opportunities
Viewers also viewed
yes vs no
 
21 referals 7 arguments, 336 views
As you are aware of every time you get sick you will soon run to a doctor for a treatment or for...
 
4 referals 29 arguments, 2643 views
There are no boundaries limitations in which Ex-Armed forces can be employed. They can be...
 
681 referals 15 arguments, 1693 views
more...  
Recent Knowledge (3)
These days as I switch on the tv or radio or look at a hoarding I do feel that power of ads I...
 
3004 referals 23 arguments, 482 views
C vs B
 
0 referals 3 arguments, 51 views
I am associate of prajapati association and i am working for BJP from year 2005 to till date....
 
0 referals 3 arguments, 111 views
more...  
More From Author
The entire system is so corrupt and interlinked, it will be a difficult issue...but we should also remember what happened in egypt ... Great leaders like Anna being followed by the nations youth can create strong ripples atleast at the reforms...
It is true across most of the professions, why blame doctors alone
I think getting media slots on Set max and Ten Sports would be a costly affair as the Ad slot costs would be skyrocketing.
more...