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Topic : Direct to consumer advertising (DTCA)
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Direct to consumer advertising of medicines (Ex: Revital, Disprin, Nicorette)

Created by : Omkar Nandi, Business Analyst Merchandise planning TARGET  | 01 28 2011 11:17:00 +0000
Keywords : nicorette) direct to consumer advertising of medicines (ex: revital disprin
Activity:  975 views;  last activity : 01 28 2011 19:42:43 +0000
 
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The Ad communication is informatory and influential Vs The ads are misleading and aimed at generating sales
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A consumer can take two stands, either he don't know anything or he is at least aware of something. Now it's on you to decide whether to keep the consumer always dependent on others or he can be so called as "literate". The ad world though exaggerate few things but is undoubtedly informatory and influential...
By Manu Goyal, MBA Student, Christ University Bangalore  | 01 28 2011 19:42:43 +0000
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There has been a dynamic shift in consumer awareness level when it comes to OTC(over the counter) and prescription medicines due to Direct to consumer advertising efforts by Pharma companies. Today consumers demand specific brands at the pharmacy stores influenced by the ads. To what extent ads communicate the potential benefits and risks ? and how successful are they in brand building and driving sales?
By Omkar Nandi, Business Analyst Merchandise planning TARGET  | 01 28 2011 11:17:00 +0000
Argue for "The Ad communication is informatory and influential"
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