Do dedicated ad channels serve the purpose??

Definitely. By targeting a niche audience, you ensure there is minimum wastage of your already fragmented advertising budget. Another advantage with a dedicagted channel is the high OTS factor and the ease with which the message can spread which is not available usually in a traditional advertising media.

Yes, more than half of the purpose is solved through this type of ad channels. You can be sure of sale better, than a common TV ad. As the right audience is targetted which the prerequisite of the marketing.

Thanks for the referral Ms. Meena.

While supporting your argument, I have some reservations on this argument.

The dedicated ad channels may reach the segment targeted and may create products publicity. But whether it will transform into sales is a question mark that relates to the buying behavior and sales & service. Moreover some particular category of users are watching and the reachability to all is not possible. It may be a good marketing technique. Making a purchase on the web is an act done primarily in solitude rather than in the presence of others.  

I think up to certain instant they tried to serve the purpose, and tried to make awareness in mass market. And today's competitive environment, the innovation does matter, to serve purpose better.

Of course they serve the purpose. I think which ever thing has reach and is popular among masses.......can do the job.

THANK YOU MEENA.

ADVERTISERS PLAN THEIR ADS IN PARTICULAR SLOTS SO THAT THEY ARE ABLE TO REACH THE TARGET SEGMENT.TODAY INNUMERABLE ADS ARE SCREENED AND THERE IS A POSSIBILITY IT MAY NOT REACH THE POTENTIAL BUYER OF THE PRODUCT.ADS IN A DEDICATED CHANNEL ARE VIEWED ONLY BY POTENTIAL BUYERS WHICH WILL SOON BE TRANSLATED TO EFFECTIVE SALES.ONLY CATCH THE DEDICATED CHANNEL SHOULD BE POWERFUL ENOUGH TO ATTRACT POTENTIAL BUYERS.

Once again I agree with Makrand, this can take the brand to the consumer but to get the real sale you need to go though the conventional channels. And definitely theinternet has become a popular place to look for products and services so at least visibility will increase..

As long as you are looking to popularise the brand it should work. Its a dedicated approach to a captive target audience so the brand message and communication should help in popularisng the brands. If the communication needs to translate into the bottomline, it needs that visible push on ground as well. The advantage here is that the audience is captive and can be easily influenced to understand the brands communication. So popularity is definite!...

Just answered today on peerpower.com!! Thanks for the referral Meena.