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Created by : Priyanka Dixit, HR Executive, Leading IT services  | 03 29 2010 13:13:16 +0000
Industry : Equity Research/AnalyticsFunctional Area : Equities(Markets)
Activity:  935 views;  last activity : 07 06 2010 20:18:09 +0000

From a time when mass layoffs and spikes in salaries and benefits were the norm, the dramatic shift in the job scenario is not unique to the various organizations. Corporate India is doing its best to hold on to talent, aware that there are enough opportunities that can lure key executives.

While the average attrition rate stood at 7.8% in the second quarter of 2009, it almost doubled to 15% by the year-end. Companies are rightly worried about retention at this point of time. Job and compensation opportunities have opened up, but are limited. Organisations like Infosys, Genpact, Tech Mahindra, Future Group, Dabur and LG are using a mix of monetary and non-monetary incentives to prevent attrition rates from going up further.

So users, do employees value monetary incentives more than non-monetary ones?

 
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Monetary Vs Non-Monetary
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monetary gain is the only way. Even apparent non-monetary gains eventually leads to some form of financial gain (car, expense account, travel, promotion et al). Corporate behaviour in financial institutions has led many employees to take the short term view - get what you can while you can. No matter how much loyalty an employee shows, they should realise that you are only good for the company as long as you have a productive use and make money for them - failing that you are dispensable


By Qamar Ashraf, Executive Director  03 29 2010 18:00:38 +0000
 
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I would qualify the term 'value' first before attempting an answer. When we say employees 'value', it can be taken to mean that they personally prefer, or it can be understood as the factor that makes them perform better.

I shall take the term in the latter sense, from the performance enhancing point of view. This is because, in the first sense, what employees value is very personal, somewhat related to where in Maslow's pyramid they reside. Given that most people in a professional role are already out of Maslow's 'basement', it can be assumed that we have a choice of motivators beyond just the monetary ones. And, I shall argue that in the setting of modern knowledge work, non-monetary benefits work better.

Why? I have been examining the issue how much bonuses affect performance and came across this amazing video of Daniel Pink which explains the issue of motivation and incentives. Enjoy the video!


By Supriyo Chaudhuri, Chief Academic Officer, London School of Accountancy & Management  03 29 2010 14:22:30 +0000
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money is best motivation.if any company want to reduce attrition rate then company must look into this


By wamiq , Territory sales officer, Hindustan Unilever  | 03 30 2010 19:11:08 +0000
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Priyanka

It is the importance of non monetary item that really matters. If it makes employees happy it is more worth than the monetary incentive. But same time it is very difficult to find an item which really needed by every employee and thus the monetary incentive is getting its popularity.

Moreover the world we are living in is more bend towards monetary value and hence i agree that monetary incentive values more than non monetary one.


By Santosh Sinha, Freelance Journalist, Free Lancer  | 03 30 2010 15:26:57 +0000
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Monetary benefits are certainly more lucrative and long lasting than non monetary benefits. Non- monetary benefits are those whose euphoria dies down after a couple of days. however, a pay hike, or an incentive, or a bonus goes a long way in satisfying the employee and making him feel that he is wanted in the organisation. Non- monetary benefits are sometimes considered as perpetual show offs from the company's end and looks superficial even though the company many have the right intentions- its mostly harbours on a politicallly correct/incorrect tinge.

Monetary benefits are clear indications of the company's recognition of the employee's contribution, hard work and sincere efforts. there are no two ways about it.

 


By Jaya Ray, Manager, KyaZoonga.com  | 03 30 2010 05:51:02 +0000
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monetary benefits will be clearly visible to the employees against to the non-monetary services like consulting services which a very few of the employees only may use.


By venugopal , Senior firmware developer, nvidia  | 03 30 2010 03:28:00 +0000
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The thing is that some companies think that the way of keeping employees motivated and happy is giving more work for them. This can be named as a "special project", and may be followed by words such as "high visibility", "customer centered", "companywide" and so on. But if no money is involved, what does the high visibilty is for ? Does it matter that it's company wide ? One can accept such "awards" for a while, but then you realize that you've been actually putting an extra effort for free, and that long waited promotion is not coming, or worse: it came but with no salary increase.

So.. I agree with Qamar, more sooner than later one starts to "take whatever I can" and will most definitively start looking for another job.

Job recognition is fine, but any promotion or recognition should have something on the side, call it a bonus, a gift certificate, whatever. At the end of the day, is money what you work for.

Regards


By Pablo Felipe Ruiz Ortega, Senior Support Enginner, A big Company.  | 03 29 2010 21:13:49 +0000
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Rather than being bias, i would like to take the middle path. Good life is all about the right mix of good and bad days. Similarly, for ones good career a right mix of monetary and non monetary are required.

One day people can say i favor monetary but later and sooner people will realize only monetary is not enough for the successful career. 


By Rupesh Ranjan, Research Associate/Analyst, Beroe-Inc  | 03 29 2010 17:35:55 +0000
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Because we all  work for money, and from this we  can bought any thing we link.

 

 


By Rumit Verma, Software Developer, Sterco Digitex Pvt Limited  | 03 29 2010 17:34:49 +0000
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End of the day it comes down to money money money. Incentives like Bonus and variable pay should be linked to performance. In this case, a higher performer, a chap who picks up greater responsibilities and creates work thereby value for the organisation will tend to get a better share of the bonus. Natural.


By V. Srinivas, Freelancer, Information Technology  | 03 29 2010 13:47:36 +0000
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Monetary incentives means Bonus, incentives etc and I can see maximum youths are opting for these things than anything else these days. They are just seeking chance to grab more money when they are having a chance. So, yes Monetary incentives is what many prefer today.


By Priyanka Dixit, HR Executive, Leading IT services  | 03 29 2010 13:20:15 +0000
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When we are talking of value to employee it is termed as VALUE PROPOSITION to emplloyee by the organization.

1. Money

2. Development and growth

3. Social status

4. Power

5. work enviornment

are few of the factors which attract an employee to stick to an organization, there are both tangible and non-tangible factors that are the part of the value proposition.

What is weighing more is based on individual needs that change with time and age of the individual.

We cannot say that we can do away with only manetary incentives to create value proposition to the employees as employee engagement drivers are important.

Value of type incentive requirement change with employee age and profile so we can say that non-monetary ones are well appricieted and aclaimed by the employees.

A heart felt thank you will be more valued as against monetary incentive.

 


By srinivas , Head HR, IMNC  | 03 30 2010 18:01:03 +0000
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Priyanka..non monetary benefits definitely prevails the current market scenario..after the turbulent slowdown that shook many employees, job security, work recognition, medical benefits and so on have become the priority of the employees rather than just money..so sustaining the job as well as job satisfaction are the need of the hour and that is what is important to the employees in the present day..so non monetary benefits are definitely predominant and is running ahead..


By amrita nayak, jornalist and writer, freelancer  | 03 29 2010 14:30:20 +0000
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even though employees would like Monetary incentives, but I strongly believe that a part of non-monetary incentives do add as a motivational factor along with money. Simple example - an appreciation from the organization on an employee's performance in form of a certificate with some gift voucher definitely boosts the confidence of the employee and that drives not only the awarded employee but also others to strive hard to achieve such benefits.


By Anirudh R Menon, Manager - Global Software Sales  | 03 29 2010 14:30:16 +0000
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Priyanka

I believe only the young crowd with less than 5 years of workex / freshers prefer monetary benefits over non monetary benefits which constitute about 10% of the workforce.It is the recoginition,promotion ,growth which hold the employee after a certain stage.You can see in todays Economic Times newspaper about 8 senior executives of HUL (after working for a decade with the firm) have exited HUL quite recently.I dont think there would be issue of monetary incentives.The reason as stated in the article is that the growth was resticted and one of the specific reason mentioned was the division of brand manager function into brand building,brand development and customer marketing which leads to the role having restricted a brand manager's exposure which clarifies the above issue..


By Vikas Bhatnagar, Manager Finance, Tata Motors Ltd  | 03 29 2010 13:39:53 +0000
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