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Do local IT firms lag on branding quotient??

Created by : Ravi Lakshman, Project Leader/Managing Consultant, GKC  | 03 24 2011 06:03:55 +0000
Industry : IT ServicesFunctional Area : Branding(Sales & Marketing)
Keywords : infosys wipro it companies tcs brand image local it companies
Activity:  295 views;  last activity : 05 19 2011 08:16:12 +0000

The brand rating of the three local tech majors - Tata Consultancy Services (TCS), Infosys Technologies and Wipro — fell in 2010. TCS’ rating dipped from AA+ in 2009 to A last year, Infosys’ from AA- to A and Wipro’s from AA+ to A+. This is unlike their overseas counterparts like IBM and Accenture in the developed market, which have rigorously built their brands by pumping in large proportion of their profits into it. Is this downfall because they are not investing enough in their branding?

  
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Yes iam accepting with the argument. Our local farms need to concentrate on the Brand value. At the same time they concentrate on the quality of work and the best practices. and best human resources.
By P. Ajay, Operations Manager, Government of Andhra Pradesh  03 25 2011 05:32:03 +0000
 
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No they are doing good enough and there are factors other than branding which have palyed a role in downfall such as underperformance in terms of number of intellectual properties (IPs), R&D spend, customer investment philosophy, ability to drive mindshare.
By Sujatha srivastava, Associate/Senior Associate, AT Kearney  03 24 2011 06:33:37 +0000
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your views are right at some extent but in my view sunrise industries are doing good job in terms of value but there is a huge difference between brand value&brand sales coz market size is based on figures varies too much.
By vishvesh mehta, zonal business development manager  | 05 19 2011 08:16:11 +0000
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The dot com boom and their sky rocketing growth has made these companies complacent. Branding is a continuous process and the ones at the top have to make more efforts to retain that position. Companies that dont invest in branding will eventually struggle to retain that position.
By Jaygopal Raghavan, Marketing Manager, Landmark Group  | 05 08 2011 15:12:39 +0000
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Yes, to some extent, as the "big" deals are closed more or less with the 'giant' IT firms and not local IT firms.
By Harnish Jain, Assistant Manager - IT (Tech Support), CeX WeBuy Entertainment Pvt. Ltd.  | 04 15 2011 11:00:46 +0000
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They must concentrate on developing the software to get a special identity in the IT World.
By Cyril , General Manager & Head - Marketing , Bajaj Electricals Limited  | 04 02 2011 05:06:17 +0000
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These companies are people intensive. They should invest much more on employee retention, morale, welfare, etc. A satisfied employee would take pride in belonging to the organization and would subsequently go on spreading the good image of the company and increase its branding in a quiet manner without much advertising fanfare. That's the kind of branding such organization should look at. Employees should be saying, Yes I am proud to be working for ........
By Samita Jana, SBU/Profit Center Head, Nutech Digital  | 03 28 2011 16:20:55 +0000
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Nowadays there are a lot of Mdes, graduates in design, Masters and PG's in design passing out in india and i don't agree if one would say "i don't find a perfect person to think about my company/firm's brands and values"..one can easily hire less exensive freelancers to work with it, i believe it does not matter if ur getting ur work done by a fresher, ideas can flow from freshers too.
By Rajatesh Nath Barbhuiya, M.Des, Indian Institute Of Technology (IIT), Guwahati  | 03 25 2011 13:36:38 +0000
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Yes. International Patenting is costly, and the IPR payouts and royalties are very exorbitant. If they were to be in race, obviously, they would not indulge in heavy payouts in order to generate branding quotient!
By S. Muralidharan, Executive Director, Knowledge Foundation & Campus Around the Corner  | 03 24 2011 06:39:53 +0000
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Our three IT biggies have not differentiated themselves in terms of services they offer or their strengths. They are mere clones of each other. They have to realise that they should invest in their brand. Otherwise long time survival will be a question.
By Ravi Lakshman, Project Leader/Managing Consultant, GKC  | 03 24 2011 06:03:55 +0000
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No, they really doing a great job & heading towards recognition with their work. Thanks for referral, Sujatha.
By SHRIKANT MANOHAR DANKE, Project Manager, Phadnis Infrastructur Ltd  | 04 23 2011 12:03:16 +0000
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You are right Ms.Sujatha.Moreover people have inclination towards MNCs.
By NATTERAJA R. ARIKRISHNAN, GM-Projects, Bentec Electricals & Electronics Pvt. Ltd  | 04 03 2011 13:02:32 +0000
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Sujatha you have mentioned almost all the points there is nothing more to add.
By Rathin Deb, Freelance Retail Consultant  | 03 28 2011 05:17:43 +0000
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No, it doesnt mean that they are doing less branding.I agree with Ms.sujatha said but Apart from i wold like to add some more important point that today's people or consumer are giving more preference to International brand or MNC company. Perception factor toward MNC company not because of they are doing more branding but they feel MNC product is quality as compared to domestic.Other many factor internal-external are effect.
By Virag Shah, Confidential  | 03 24 2011 15:29:20 +0000
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Yes Sujatha. I agree to your views. Other factors plays a role
By KALIYAMOORTHY , Oil & Gas Area Coordinator, Undisclosed  | 03 24 2011 14:35:39 +0000
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YES I AGREE WITH SUJATA IN THIS MATTER.
By rakeshbhatnagar , GM Projects., wig brothers india pvt.ltd.  | 03 24 2011 08:08:55 +0000
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i agree with sujatha
By pradeep , application support/developer, VBizAp soft  | 03 24 2011 08:05:12 +0000
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