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Created by : Sasi Dash, Art Director/Sr Art Director, U TV  | 11 24 2008 09:14:28 +0000
Industry : Advertising/PR/MR/EventsFunctional Area : Strategy Execution(Strategy & Execution)
Activity:  2354 views;  last activity : 05 25 2012 17:38:49 +0000
As there is more and more Ads happening to promote various products for consumrers, here  the vast majority of advertising used a feminine form whose key features like thinness, particular figure, unblemished complexion which actually do not correspond to most women’s bodies. This can create false expectations on the part of women and their partners, as well as society at large. The portrayal of women in advertising is also highly stylised and this can significantly distort its viewers’ connection between what they see in the advertisement and what women actually experience in daily life. So what do you think,  will ads such as these have negative effect on women and society?? Share your thoughts on this...
 
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I am amazed as to how the advertising industry functions, the use female body... the so called ideal female body as men desire, definitely have a negative impact. the issue is women should be comfortable with the body image they have, such ads definitely create a superficial  desire among women in society t reach that, which is in itself such a sham. Also  amazed to see some ads totally unconnected with women to have a bikni clad woman- refering to recent J K Cement ad totally RIDICULOUS.


By Kamayani Bali Mahabal, Freelancer, Freelancer  03 01 2010 06:41:52 +0000
 
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i totally agree it...why to use a women when they are not required only in the ad.For eg in an print ad six men are over a women and its a men jeans brand..here there was no need of a women but she was only portrayed as a sex object.
By Mufaddal Boxwala, Business development executive , rebel india production  | 05 25 2012 17:38:47 +0000
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Ad images of women have a negative effect of our genteel society and bad effect of our child.


By Adv. Ali Haider Faruk, Lawyer, Sylhet District Bar Association  | 05 02 2010 17:09:11 +0000
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it hardly matter it depends onones mentality because now mens as six pack abs are being also consider for the adds so i think its no right question because even now kids are alos being considere for the adds
By virender kumar, REGIONAL BUSINESS MANAGER, CELON LABS LTD  | 05 02 2010 14:57:50 +0000
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yeah, some Ads create a bad (vulgar) image for women & it has a negative effect on our culture,women and society............


By Vipin Bhasin, Private Equity/Hedge Fund/VC-Manager, Indian Investment Co.  | 05 02 2010 14:50:48 +0000
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Such Ads have become a menace these days. Women / women-groups should protest. All directions, directly or indirectly are towards women / women bodies to augment sales of an item ... quite often items offered in the Ads have no connection with women.

These people know  sales ... only sales.. sales of commodities ... and in the process ... make "women and children a commodity" ... all are saleable ... !! (( This is 'consumerism' .. stupid .. U .. dont know .. ? ))

For escalation of sales, the ad agencies ( copy writers, art directors, artists etc ) are using women and children to convey "sensuous" materials. The product owner company is not only looting our pockets but also damaging the delicate fibres of our society. The damages are two fold.

Why censor board, there is a Body of Ad-makers who self regulate themselves. What for they exist - only to look after their revenues ? Or to negotiate two conflicting Ads where interests of two members clash ?

Such ads are targeted towards the "decession maker" of a house-hold which is generally the 'male-member' - in some cases the children and female member also have a say what is to be purchased or what may be the soft drinks. And .... they fall prey to the Ads .. some feel-good picture ... feelings ... cheap invitations ... etc ... etc .... !!

We should completely ignore the product or the Brand which utilizes cheap 'materials' for their ads. That only may be the 'reward' for the Brand and brand-owners.

 Ads relating to AIDS awareness or Family Planning may not fall under these category.


By ASOKE KUSARI, Domestic Private Banking-Executive/Manager, A large leading PSU Bank - India  | 05 02 2010 13:04:10 +0000
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Kmayani I agree with you, nowadays many ads are using  womens to attract and pull the crowd. The two ads which you mentioned and many others use womens where womens are not actually needed. This is creating a negative impact on the women society.

Thanks...... 


By Kavitha Shankar, Sr/Principal Coresspondent, ABC  | 03 02 2010 10:20:54 +0000
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Totally agree with sashi's comment, it certainly creates insecurity among women, the ads are telling this is the way you should be, and this is hurting their confidence..


By Shailena Varma, Logistics Manager, Target  | 06 02 2009 11:34:11 +0000
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It's true that it creates a negative impact.


By Fazalur Rahman, ManPower Development Specialist (Leadership & Talent Development)  | 06 01 2009 16:20:34 +0000
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whatever we saw around us, we expect the real life to be like tht, as in movies a superstar adopt a new hairstyle and then common people copy tht style in their regular life. so it is strongly recommended for all th people and professionals related to imaginary world whether its ads, movies or tv, to consider this fact while creating an imagination to sell a product. because if one will show a women a super-women or a normal women as an extra ordinary women, the common women are going to follow it, not the whole of them but a good proportion of them....


By anil bajpai, CEO/MD/Director, twenty first century  | 01 19 2009 10:23:59 +0000
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According to me Ads featuring women plays on female insecurities mainly. By using women in consumer advertising, advertisers clearly link identification as a successful woman with consumption. This is a particularly hampers people who lack the funds to feed this consumptive habit. Through its near relentless focus is on ideal type models, advertising also pressurises women into conforming to a “perfect” body. This increases the likelihood of eating disorders, as well as the pursuit of unnecessary cosmetic surgery, anti-ageing treatment etc. 

So it has a negative effect.......


By Sasi Dash, Art Director/Sr Art Director, U TV  | 11 24 2008 09:14:28 +0000
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Do popular ads with Men having six packs or men swamped with girls around - do they have a negative effect ?

The objective of the ad is to create an aspiration , fuel the desire so to speak. The product gets associated with the satisfaction of that desire - thats how the demand pull happens. 

Now is it wronfg in creating such aspirations ?  When a 100 people aspire for something very alluring but not easily achievable there are chances that 99 will fail. thats part and parcel of our ecosystem or whtever you call it.

Saying , the images in the ads have a negative impact would not be right . Actually it is the otherway round . The ads take advantage of the nascent desires and aspirations and fuel them using these images. The key is that these are perfectly normal desires all ready extent.

 

So Can we  find fault with the ads? 

 

 

 

 

 

 


By Prakash Francis, Director, Enterprise Hiring Solutions  | 06 10 2009 07:49:52 +0000
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To me there exists an  understanding that what is depicted is not necessarily a mirror reflection of real life,  so Women welcome such pictures or Ads  as a way of affirming their own focus on certain elements of aesthetic attractiveness and atleast dream about having a good lifestyle which is being shown in these Ads......so it has no negative effect as such....
By Smita Sahai, Creative, J Walter Thompson  | 11 24 2008 09:20:06 +0000
 
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