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Pleasing the Indian Consumer

 

Do price sensitive Indian consumers get overly attracted by discounts?

Created by : Anil Kumar Singh, Senior Consultant, GKC  | 07 30 2008 09:00:37 +0000
Industry : Management & Strategy ConsultingFunctional Area : India(Markets)
Keywords : INDIAN Consumers Price Discounts Sensitive Attracted Overly
Activity:  443 views;  last activity : 07 06 2010 20:18:09 +0000
 
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more than 50% population coming from middle class society and it's income source is medium and that's why they are attracting to consumer's offer or discount . because its affecting on their budjet this very important
By VIJAY , DISTRIBUTION LOGISTIC OFFICER, CG MARKETING PVT. LTD.  | 11 30 2009 07:35:29 +0000
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WELL...I THINK EVERYONE WHO IS PRICE SENSITIVE GETS ATTRACTED TO DISCOUNTS>>ITS NOT ONLY THAT INDIANS GET ATTRACTED TO IT...
By amit chaudhry, Senior Consultant, IML  | 02 16 2009 10:25:48 +0000
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I guess every Indian gets attracted by discounts and empty their pockets for things which are not required for them at that stage.
By Anil Kumar Singh, Senior Consultant, GKC  | 07 30 2008 09:01:24 +0000
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No, ppl even if they are price sensitive they don't get overly attracted by the discounts, ppl are now more into brands and quality stuff, so they don't bother paying a bit more for a good product than rather waiting for the year end discounts......
By Sudeep Tarafdar, Senior Consultant, IBM  | 02 16 2009 10:57:43 +0000
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We know that discounts are provided mostly for the those whose value is going to decrease in the near future and most of us are aware of this and I don't think we Indians will get overly attracted by discounts now a days.
By Jagbir Singh, Senior Consultant, Ernst & Young  | 10 23 2008 11:32:04 +0000
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