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Do private lable brands ensure quality??

Created by : Purvi Ghosh, Marketing analyst, Percept Advertising  | 02 02 2011 06:56:50 +0000
Industry : FMCG/Foods/BeverageFunctional Area : Business Processes(Operations)
Keywords : manufacturer brands retail brands private lables private brands do private lable brands ensure quality
Activity:  563 views;  last activity : 05 22 2011 15:47:27 +0000

Quality is still a big concern for many of us. Now the retailers being coming up with their own brands...it has raised concerns about the quality of products they will provide.

So, do private lable brands ensure quality??

  
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Yes Vs No
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Top Argument
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It depends upon,under what parameters are you going to check the quality? As it may be possible that local brand is good than any branded thing. Take example of milk of Nestle & compare it with Amul milk. So it can be possible for local brands to give quality better than branded one!
By SHRIKANT MANOHAR DANKE, Project Manager, Phadnis Infrastructur Ltd  02 02 2011 07:15:30 +0000
 
Top Argument
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Label is wrongly spelled out here.

However, here the Topic is "Do private label brands ensure quality??" - Prior to the conclusion let us analysis what does BRAND and QUALITY means.

BRAND, which means TRADE MARK of a MANUFACTURER whereas, QUALITY is nothing but an EXCELLENCE of a PRODUCT.

No one can assure that all the product of “TOP BRAND FIRM’s” are accepting by the consumers whereas the QUALITY is accepted by many consumers even if the BRAND is not much familiar.

A PRODUCT success is the foremost success of a BRAND - Let me explain over the following example:

There is a Product name called “CHICK SHAMPOO” which has been established during 1980 with a meager investment of Rs 15K whereas in the era of 2003 it has grown up in the BRAND name of CAVINCARE with Rs 264 crore businesses and beside with set an ambitious sales target of Rs 5,000 crore by 2012 - The Brand of the company acknowledged by the Product.

Above is an Example, even the existing “TOP BRAND FIRMS” has started their vogue in the same way - If there is no QUALITY in the PRODUCT certainly it‘ll ignored by the consumers at the same time the consumers themself will become a BRAND of a PRODUCT if it is found with good QUALITY.
By M. Kannan, Managing - Express Cargo Logistics Warehouse HUB Distribution & Transportations Operations , DEL  03 01 2011 09:16:08 +0000
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The survival of brands depend upon the quality it gives for the price tag it chare, customer also comparesthe quality of diffent brands with almost the same price.
By malladi madhukumar, AGM -MKTG, Andhra Cements Ltd  | 05 22 2011 15:47:27 +0000
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Though I support 'Yes' but there can't be a straight YES or NO answer of this question..Quality always depends upon the manufacturer's objectives, commitment to customers, ethics and so on You can't generalise it because at time you can find quality products at low cost and at another time you may get low quality even after spending a lot. But organised and top of the line retailers have more or less maintained good quality in their private labels.
By Amit Kumar, Program Manager, EduMark Realty Education Services  | 03 05 2011 19:09:39 +0000
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I do agree that,Private label brands are certainly an opportunity to the consumers to buy premium quality products at an affordable price.
By N.Vinodh Subramanaian, Retail Store Manager, Big Bazaar  | 03 03 2011 01:49:16 +0000
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It is not necessary that the private brands don't ensure quality. There are many private brands which have still maintained their quality. These brands have a good reputation in the industry. So, I agree with the fact that private labels ensure quality.
By Rajib Das, BD Manager, Aircel Ltd.  | 03 02 2011 03:52:22 +0000
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Private label brands are made with good quality, since the brand innovator needs his or her product to be reach every one with good quality. each product done by them are quality concerned and mainly the testing standards.
By Shanmuga Priya, Merchandiser, Premdurai exports pvt ltd  | 03 01 2011 04:58:40 +0000
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I concur Mr. Muralidharan's view. Private label brands should undergo periodic monitoring and if such monitoring adds value to promotion of the product every brand may like to go for it.
By Hema A. Chavan, Proprietor, Infoase Intergrated Systems  | 02 21 2011 01:20:17 +0000
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In certain cases yes and in certainc ases no. There are quite a few big brands which have bad quality as well or whose quality deteriorates over a point of time.
By Jaygopal Raghavan, Marketing Manager, Landmark Group  | 02 16 2011 13:20:00 +0000
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we need to look as to why in the first place we need private labels or own brands, we need to them to have better margins when compared to the brand leaders, but at the same time we need to be carefull as we cannot enter in private labels in all categories. Also we need to check the quality as we need to maintain the standards as we will be giving the label our brand name. At the same time what I found in many stores of leading retailers during my recent visit to India was that they were only trying to promote their labesl but not displaying the brand leaders. Let us know for a fact that we need to have both of them to improve our labels. an example was In MORE super market in visakhapatnam they dont have Britannia Biscuts of Multi grain or other variants but they have their labels only when asked they say that instructions from HQ. I personally think there are chances that customers will shy away as you cant thrust some thing on the customers if they dont want to try.
By PINNINTI SUBRAHAMANYA SRINIVAS, Head of the Department, ALMEERA CONSUMER GOODS COMPANY  | 02 10 2011 16:10:40 +0000
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i agree with Mr. Muralidharan as he says every private label should be monitored from time to time.
By GUNDU.S.VIKRAM , Retail Store Manager, GHANSHYAM SUPER MARKET  | 02 09 2011 06:31:35 +0000
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I also Thoroughlu believe Private Brands do take the Quality issue more strongly as they have to build thier Brand Name Stronger in market and they know our consumers right now are the one who generally go for the quality product rather than Brand name product. They go through their Quality Check Standards
By Anshul Shrivastav, Asst Shop Manager, Duffry Retail Limited  | 02 08 2011 07:06:58 +0000
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We cannot really generalize and put a blanket statement.


It all depends on quality, price, service and so on.


Private labels would work harder at geographical level though and maybe in some places are easily accepted.


Regards Pervara http://www.facebook.com/pervarakapadia
By Pervara Kapadia, I work as an independent Social Media professional and Writer in the online world. To discover, share, interact, network, have question answer sessions and converse on Social Media do join me at http://www.facebook.com/pervarakapadia  | 02 07 2011 11:37:26 +0000
1
0

We cannot really generalize and put a blanket statement.


It all depends on quality, price, service and so on.


Private labels would work harder at geographical level though and maybe in some places are easily accepted.


Regards Pervara http://www.facebook.com/pervarakapadia
By Pervara Kapadia, I work as an independent Social Media professional and Writer in the online world. To discover, share, interact, network, have question answer sessions and converse on Social Media do join me at http://www.facebook.com/pervarakapadia  | 02 07 2011 11:37:10 +0000
0
0

We cannot really generalize and put a blanket statement.


It all depends on quality, price, service and so on.


Private labels would work harder at geographical level though and maybe in some places are easily accepted.


Regards Pervara http://www.facebook.com/pervarakapadia
By Pervara Kapadia, I work as an independent Social Media professional and Writer in the online world. To discover, share, interact, network, have question answer sessions and converse on Social Media do join me at http://www.facebook.com/pervarakapadia  | 02 07 2011 11:36:43 +0000
0
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Can't generalize. Depends on the product, the motive of the company and the scale of distribution. Some retail products are also good. We see..we judge..we buy. Private/ retail or any other matters least. If the goods are good, then there is a market for it. Thanks for referring @Purvi!
By Anantha Shayana. D, CTO/CIO, RAYSITI  | 02 02 2011 18:42:10 +0000
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I dont agree with you...now days people believe in private label only bcos it ensures the more quality than the locally sold products.for example if you take vegetables sold in the local  market compared to the reliance fresh market.not only for vegetables it goes many product.people believe in brand only.label specifies the product..  
By sasi kumar, B.Tech/B.E. student, Government College of Technology-Coimbatore  | 02 02 2011 14:22:33 +0000
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Every brand in this country require periodical monitoring from the apolitical organisations who constantly work for the betterment of humanity. Every brand should come forward to this concept. Like in international trading, we have SGS inspection is the widely accepted phenomenon, we should also develop one other than ISI and ISO both are good in paper work, nothing more nothing less.
By S. Muralidharan, Executive Director, Knowledge Foundation & Campus Around the Corner  | 02 02 2011 09:16:16 +0000
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Quality is only ensured by a Manufacturer's commitment to make sure that its PRODUCT/BRAND always confirms to the initially planned attributes like Quality / Packaging.

At time's manufacturer's reposition their PRODUCT/BRAND without communicating to the consumers. This consumer may regard as lackluster quality management.

In other cases the Product itself may have deteriorated from its initial batches due to lack of quality confirmation SOP for production batches.

To sum up , no brand can ensure you quality for life. But who ever does for the period couple with a good marketing mix will always find consumers.
By Joe Antony, Retail Sales and Marketing, JSW Steel Limited  | 03 02 2011 05:13:39 +0000
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Because now a days customers are very agressive & well known about the brand products. So my point of view lable is a trade mark then private lable is no necessary for any brand.
By Swapn Sharit Das, Accounts Executive/Accountant, Axiom Estaes (I) Pvt. Ltd.  | 03 02 2011 04:48:55 +0000
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No, Private Label Brands do not ensure Quality. However, healthy competiotion does that for sure... EXample, if there are private label brands in market, and there is no competiotion*less no. of players), there would still be pseudo monopoly and quality for sure ain't guaranteed.
By Aditya Kumar, Senior Consultant - ERP, FLSmidth  | 03 01 2011 12:41:53 +0000
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No private brands gives you good quality. They are only commercial products sold at their floors only. They don't follow Q C nor have any lab to do so . They are just a gimmick or a photo copy by a sales team not by production team with hard work. So we should not expect a good quality from Pvt label . They are only to sabotage the leading brands for higher margins.
By Prasad R.N., Sales Manager ( India) With Birla Morton , Birla group of Sugar Industries Processed Food division  | 02 28 2011 07:43:31 +0000
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Private levels are are always considered and promoted as a value proposition . So focus is more on keeping the price lower and delivering the functional value . Aspirational customers are more inclined to purchase these product .
By Manish , Sales Executive/Officer, Heinz india  | 02 20 2011 15:22:01 +0000
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In certain cases yes and in certainc ases no. There are quite a few big brands which have bad quality as well or whose quality deteriorates over a point of time.
By Jaygopal Raghavan, Marketing Manager, Landmark Group  | 02 16 2011 13:20:03 +0000
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As every retail company promoting their private brand and few have good also but need to monitor it on frequent basis as in some brands there is an opportunity for betterment.
By Gaurav Sondhi, Head of the Department, Bharti Retail Ltd.  | 02 09 2011 06:38:13 +0000
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Private label brands do not necessarily ensure quality because it might not work out economical.Majority of them are Copy Cats with no or Poor Quality. Their main emphasis is on Profit making. This one main reasons why Quality gets affected.
By Mr.Sudhanshu K. Kulkarni, Sales/BD Manager, Dendra Marketing And Management Services  | 02 08 2011 06:39:50 +0000
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it can't be say that private brand give best quality,but some items r best
By Shambhu Kumar, B.Tech/B.E. student, m.a.c.e.t  | 02 08 2011 05:31:59 +0000
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Puravi though I agree with your statement but if you go in to depth you will find most of the well known brands are being manufactured by the vendors of these non branded items.

 
By Rathin Deb, Freelance Retail Consultant  | 02 02 2011 12:49:11 +0000
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No it doesnt ensure quality...
By Revathy Venkitesh, Traffic Assistant, Global Aviation & Services Group  | 02 02 2011 09:50:20 +0000
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No, it doesnt mean that private brand is provide quality, Quality is depending upon consumers that what they feel about quality. Many private label brand available in market and many other local brands are available in market. And in both market consumers are available.If you see that today's more and more customized brand are available in market.Market is becoming customized. Today's Consumers are understand easily about quality, they no need any explanation, they have lot of information about brand....
By Virag Shah, Confidential  | 02 02 2011 07:25:14 +0000
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no I don't believe that private lable brands stand up to the quality expectations. Just to fight with the manufacturer brands retailers bring in their brands that are very low in quality.
By Purvi Ghosh, Marketing analyst, Percept Advertising  | 02 02 2011 06:56:50 +0000
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